PROPUBLICA Fearless Reporting for an Informed Society — Join Us.
DONATE
Skip to content
ProPublica Donate
ProPublica Donate

American Advertising Federation Inc

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$7.27M (2023)

Expenses
$6.36M (2023)

Total Assets
$6.29M (2023)

Total Liabilities
$3.31M (2023)

Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$7,266,425
Expenses
$6,362,478
Net Income
$903,947
Net Assets
$2,980,343
Notable Sources of Revenue Percent of Total Revenue
Contributions $3,801,940
52.3%
Program Services $3,355,219
46.2%
Investment Income $7,349
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $101,917
1.4%
Notable Expenses Percent of Total Expenses
Executive Compensation $988,101
15.5%
Professional Fundraising Fees $0
Other Salaries and Wages $1,135,279
17.8%
Assets/Debt
Total Assets $6,285,917
Total Liabilities $3,305,574
Net Assets $2,980,343
Compensation
Key Employees and Officers Compensation Related Other
Steve Pacheco (President & Ceo) $596,765 $0 $48,176
Lisa Rubin (Evp, Corporate Partnership) $211,758 $0 $14,910
Clark Rector (Executive Vice President,) $154,223 $0 $18,389
Dawn R Reeves (Evp, Club Services, Member) $128,345 $0 $548
Adrianne Lipscomb (Vice President, Creative S) $113,258 $0 $16,721
Ayanna Jackson (Evp, Mosaic Center & Educa) $110,934 $0 $15,545
Katherine L Rondelli (Senior Director Of Finance & Operations) $105,688 $0 $26,541
Tiffany R Warren (Chair) $0 $0 $0
Helen Lin (Vice Chair) $0 $0 $0
Lynn Lewis (Immediate Past Chair/Chair) $0 $0 $0
Andy Narrai (Treasurer) $0 $0 $0
Jacki Kelley (Assistant Treasurer) $0 $0 $0
Brandon Cooke (Secretary) $0 $0 $0
John Boiler (Assistant Secretary) $0 $0 $0
Marcus Harper (Corporate Cmte. Chair) $0 $0 $0
Christian Borges (Corporate Cmte. Vice Chair) $0 $0 $0
Soche Picard (Corporate Cmte. Vice Chair) $0 $0 $0
Melanie Mitchem (Mosaic Council Chair) $0 $0 $0
Sheila Marmon (Digital Chair) $0 $0 $0
Carla Michelotti (Government Affairs Chair;) $0 $0 $0
David Campbell (American Advertising Awards Chair) $0 $0 $0
Jenny Buschhorn (Neec Chair) $0 $0 $0
Jeff Sheets (Neec Vice Chair) $0 $0 $0
Danielle Salley (Council Of Governors Chair) $0 $0 $0
Colleen Stubbs (Cog Eastern Region Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$8,213,911
Expenses
$5,272,389
Net Income
$2,941,522
Net Assets
$2,076,396
Notable Sources of Revenue Percent of Total Revenue
Contributions $4,675,439
56.9%
Program Services $3,319,072
40.4%
Investment Income $1,300
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $218,100
2.7%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $1,999,637
37.9%
Assets/Debt
Total Assets $4,224,090
Total Liabilities $2,147,694
Net Assets $2,076,396
Compensation
Key Employees and Officers Compensation Related Other
Steve Pacheco (President & Ceo) $562,878 $0 $46,893
Lisa Rubin (Evp, Corporate Partnerships & Events) $202,508 $0 $7,895
Clark Rector (Executive Vice President, Govt Affairs) $148,572 $0 $20,210
Dawn R Reeves (Evp, Club Services, Membership & Programs) $119,627 $0 $520
Adrianne Lipscomb (Vice President, Creative Services) $110,228 $0 $16,071
Frankesha Robinson (Vice President Of Information Technology) $106,278 $0 $22,840
Ayanna Jackson (Evp, Mosaic Center & Education) $105,927 $0 $14,837
Tiffany R Warren (Chair) $0 $0 $0
Carter Murray (Vice Chair) $0 $0 $0
Lynn Lewis (Immediate Past Chair/Chairman's Advisory Council C) $0 $0 $0
Andy Narrai (Treasurer) $0 $0 $0
Jacki Kelley (Assistant Treasurer) $0 $0 $0
Brandon Cooke (Secretary) $0 $0 $0
John Boiler (Assistant Secretary) $0 $0 $0
Marcus Harper (Corporate Cmte. Chair) $0 $0 $0
Christian Borges (Corporate Cmte. Vice Chair (East)) $0 $0 $0
Jeremi Gorman (Corporate Cmte. Vice Chair (West)) $0 $0 $0
Stephanie Geno (Corporate Cmte. Vice Chair (Central)) $0 $0 $0
Melanie Mitchem (Mosaic Council Chair) $0 $0 $0
Helen Lin (Digital Chair) $0 $0 $0
Yolanda Lam (Digital Vice Chair) $0 $0 $0
Carla Michelotti (Government Affairs Chair; Chairman's Advisory Coun) $0 $0 $0
Bill Hagelstein (Government Affairs Vice Chair) $0 $0 $0
David Campbell (American Advertising Awards Chair) $0 $0 $0
Scott Hamula (Neec Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,070,319
Expenses
$3,016,593
Net Income
$53,726
Net Assets
-$931,942
Notable Sources of Revenue Percent of Total Revenue
Contributions $982,795
32.0%
Program Services $2,121,487
69.1%
Investment Income $2,142
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$36,105
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $572,424
19.0%
Professional Fundraising Fees $0
Other Salaries and Wages $718,631
23.8%
Assets/Debt
Total Assets $2,217,542
Total Liabilities $3,149,484
Net Assets -$931,942
Compensation
Key Employees and Officers Compensation Related Other
Steve Pacheco (President & Ceo) $425,203 $0 $46,399
Constance Frazier (Coo To 06/20) $322,504 $0 $18,980
Lisa Rubin (Evp, Events/Corporate) $223,629 $0 $5,459
Clark Rector (Evp, Gov't Relations) $136,565 $0 $23,440
Frankesha Robinson (Vp, Information Tech.) $110,795 $0 $21,328
Dawn Reeves (Vp, Club Svcs, Memb. Progm.) $110,244 $0 $475
Adrianne Lipscomb (Vp, Creative Services) $108,860 $0 $2,219
Ayanna Jackson (Evp, Mosaic Center & Education) $107,007 $0 $13,229
Tara Walpert Levy (Immediate Past Chair) $0 $0 $0
Lynn Lewis (Chair) $0 $0 $0
Andy Narrai (Treasurer) $0 $0 $0
Jacki Kelley (Asst. Treasurer) $0 $0 $0
Tiffany Warren (Vice Chair) $0 $0 $0
See Complete List Attached (Board Members) $0 $0 $0
Brandon Cooke (Secretary) $0 $0 $0

Document Links

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,376,147
Expenses
$4,906,286
Net Income
-$1,530,139
Net Assets
-$985,668
Notable Sources of Revenue Percent of Total Revenue
Contributions $920,150
27.3%
Program Services $2,485,692
73.6%
Investment Income $4,072
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$33,767
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $775,852
15.8%
Professional Fundraising Fees $0
Other Salaries and Wages $1,460,997
29.8%
Assets/Debt
Total Assets $1,982,884
Total Liabilities $2,968,552
Net Assets -$985,668
Compensation
Key Employees and Officers Compensation Related Other
Constance Frazier (Coo To 06/20) $344,684 $0 $35,007
Steve Pacheco (President & Ceo) $246,236 $0 $35,598
Lisa Rubin (Evp, Events/Corporate) $184,932 $0 $8,695
James Datri (Former Pres & Ceo) $175,000 $0 $0
Clark Rector (Evp, Gov't Relations) $139,882 $0 $26,428
Dawn Reeves (Vp, Club Svcs, Memb. Progm.) $111,963 $0 $539
Frankesha Robinson (Vp, Information Tech.) $106,363 $0 $22,673
Adrianne Lipscomb (Vp, Creative Services) $102,698 $0 $14,214
Tara Walpert Levy (Chair) $0 $0 $0
Amanda Richman (Immediate Past Chairman) $0 $0 $0
Lynn Lewis (Vice Chair) $0 $0 $0
Andy Narrai (Treasurer) $0 $0 $0
Jacki Kelley (Asst. Treasurer) $0 $0 $0
Tiffany Warren (Secretary) $0 $0 $0
See Complete List Attached (Board Members) $0 $0 $0

Document Links

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,504,904
Expenses
$6,160,632
Net Income
$344,272
Net Assets
$544,471
Notable Sources of Revenue Percent of Total Revenue
Contributions $3,077,900
47.3%
Program Services $3,426,504
52.7%
Investment Income $500
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $743,083
12.1%
Professional Fundraising Fees $0
Other Salaries and Wages $1,244,180
20.2%
Assets/Debt
Total Assets $1,996,668
Total Liabilities $1,452,197
Net Assets $544,471

Document Links

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$5,996,917
Expenses
$6,432,897
Net Income
-$435,980
Net Assets
$200,199
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,671,435
44.5%
Program Services $3,331,957
55.6%
Investment Income $880
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$7,355
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $781,777
12.2%
Professional Fundraising Fees $0
Other Salaries and Wages $1,570,462
24.4%
Assets/Debt
Total Assets $1,819,498
Total Liabilities $1,619,299
Net Assets $200,199

Document Links

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,235,261
Expenses
$6,400,495
Net Income
-$165,234
Net Assets
$784,678
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,857,552
45.8%
Program Services $3,375,827
54.1%
Investment Income $1,882
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,165,009
18.2%
Professional Fundraising Fees $0
Other Salaries and Wages $1,395,702
21.8%
Assets/Debt
Total Assets $2,388,562
Total Liabilities $1,603,884
Net Assets $784,678

Document Links

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,342,706
Expenses
$6,414,725
Net Income
-$72,019
Net Assets
$949,912
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,747,899
43.3%
Program Services $3,588,916
56.6%
Investment Income $5,891
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,157,689
18.0%
Professional Fundraising Fees $0
Other Salaries and Wages $1,351,735
21.1%
Assets/Debt
Total Assets $2,592,275
Total Liabilities $1,642,363
Net Assets $949,912

Document Links

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,519,695
Expenses
$6,423,598
Net Income
$96,097
Net Assets
$1,021,931
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,897,321
29.1%
Program Services $4,619,650
70.9%
Investment Income $2,724
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $590,871
9.2%
Professional Fundraising Fees $0
Other Salaries and Wages $1,439,172
22.4%
Assets/Debt
Total Assets $2,780,185
Total Liabilities $1,758,254
Net Assets $1,021,931
Compensation
Key Employees and Officers Compensation Related Other
James E Datri (President & Ceo) $582,108 $0 $8,763
Constance Frazier (C.O.O.) $309,927 $0 $10,429
Lisa J Rubin (Evp, Events/Corp.) $161,260 $0 $1,143
Laurel Penhale (Cfo) $153,321 $0 $17,925
Clark Rector (Evp Govt Rel) $133,609 $0 $25,525
Joanne Schecter (Evp Club Svcs) $116,703 $0 $21,774
Linda Thomas Brooks (Corp Com Chair) $0 $0 $0
Brent Smart (Corp Mem Agency) $0 $0 $0
Tim Armstrong (Corp Mem Media) $0 $0 $0
David Huhnke (District 6) $0 $0 $0
Allison Arden (Corp Mem Media) $0 $0 $0
Anton Vincent (Corp Mem Adv) $0 $0 $0
Daryl Evans (Asst. Secretary) $0 $0 $0
Nick Pahade (Corp Mem Agency) $0 $0 $0
James Heekin Iii (Corp Mem Agency) $0 $0 $0
Lisa Cochrane (Corp Mem Adv) $0 $0 $0
Nancy Rabstejnek Nichols (Corp Mem Agency) $0 $0 $0
Andy Jung (Chair's Adv Co) $0 $0 $0
Murray Gaylord (Chair's Adv Co) $0 $0 $0
Chris Collins (Corp Mem Media) $0 $0 $0
Jeff Levick (Corp Mem Media) $0 $0 $0
Michael J Kelly (Corp Com V Chair) $0 $0 $0
Mc Ghee Williams Osse (Corp Mem Agency) $0 $0 $0
Heidi Browning Pearson (Corp Mem Media) $0 $0 $0
Sandy Arizmendis (Div. Iv Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,637,616
Expenses
$6,589,110
Net Income
$48,506
Net Assets
$925,834
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,836,411
27.7%
Program Services $4,798,491
72.3%
Investment Income $2,714
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $536,333
8.1%
Professional Fundraising Fees $0
Other Salaries and Wages $1,362,226
20.7%
Assets/Debt
Total Assets $2,642,365
Total Liabilities $1,716,531
Net Assets $925,834
Compensation
Key Employees and Officers Compensation Related Other
James E Datri (President & Ceo) $518,398 $0 $8,115
Constance Frazier (C.O.O.) $284,248 $0 $8,126
Laurel Penhale (Cfo) $148,931 $0 $14,409
Lisa J Rubin (Evp, Events/Corp.) $139,180 $0 $933
Clark Rector (Evp Govt Rel) $134,716 $0 $21,341
Joanne Schecter (Evp Club Svcs) $117,929 $0 $17,258
Linda Thomas Brooks (Corp Com Chair) $0 $0 $0
Sheryl Asman (C. Reg. Chair) $0 $0 $0
Tim Armstrong (Corp Mem Media) $0 $0 $0
Ray Chelstowski (Corp At Large) $0 $0 $0
Allison Arden (Corp Mem Media) $0 $0 $0
Anton Vincent (Corp Mem Adv) $0 $0 $0
Daryl Evans (Corp Mem Adv) $0 $0 $0
Nick Pahade (Corp Mem Agency) $0 $0 $0
Jim Heekin (Corp Mem Agency) $0 $0 $0
Lisa Cochrane (Corp Mem Adv) $0 $0 $0
Nancy Rabstejnek Nichols (Corp Mem Agency) $0 $0 $0
Andy Jung (Chair's Adv Co) $0 $0 $0
Murray Gaylord (Chair's Adv Co) $0 $0 $0
Chris Collins (Corp Mem Media) $0 $0 $0
Jeff Levick (Corp Mem Media) $0 $0 $0
Michael J Kelly (Corp Com V Chair) $0 $0 $0
Mc Ghee Williams Osse (Corp At Large) $0 $0 $0
Heidi Browning Pearson (Corp Mem Media) $0 $0 $0
Jo Muse (Corp Com V Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$5,953,298
Expenses
$5,920,910
Net Income
$32,388
Net Assets
$877,328
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,882,373
31.6%
Program Services $4,067,540
68.3%
Investment Income $3,385
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $483,752
8.2%
Professional Fundraising Fees $0
Other Salaries and Wages $1,200,293
20.3%
Assets/Debt
Total Assets $3,045,893
Total Liabilities $2,168,565
Net Assets $877,328

Document Links

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$5,753,023
Expenses
$5,648,389
Net Income
$104,634
Net Assets
$844,940
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,894,591
32.9%
Program Services $3,853,263
67.0%
Investment Income $5,169
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $425,000
7.5%
Professional Fundraising Fees $0
Other Salaries and Wages $1,123,412
19.9%
Assets/Debt
Total Assets $2,581,719
Total Liabilities $1,736,779
Net Assets $844,940

Document Links

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$5,900,311
Expenses
$5,708,085
Net Income
$192,226
Net Assets
$740,306
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,009,502
34.1%
Program Services $3,836,593
65.0%
Investment Income $9,716
0.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $44,500
0.8%
Notable Expenses Percent of Total Expenses
Executive Compensation $437,906
7.7%
Professional Fundraising Fees $0
Other Salaries and Wages $1,068,443
18.7%
Assets/Debt
Total Assets $2,539,123
Total Liabilities $1,798,817
Net Assets $740,306

Document Links

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »