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American Advertising Federation Greater Rochester Inc

  • Rochester, NY
  • Tax-exempt since July 1949
  • EIN: 16-6052115

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$71.6k (2024)

Expenses
$80.3k (2024)

Total Assets
$75.5k (2024)

Total Liabilities
$1.5k (2024)

Source: Form 990 tax filings from 2011 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2024

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$71,580
Expenses
$80,285
Net Income
-$8,705
Net Assets
$74,040
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,000
1.4%
Program Services $50,500
70.6%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $75,540
Total Liabilities $1,500
Net Assets $74,040
Compensation
Key Employees and Officers Compensation Other
Dave Pico (Vp Finance) $0 $0
Rob Warchol (Design Chair) $0 $0
Lauren Blowers (Secretary) $0 $0
Jordan Cooper (Award Chair) $0 $0
Karima Miller (Dei) $0 $0
Kristin Balliet (Events Chair) $0 $0
Deanna Colombo (Events Chair) $0 $0
Christie Brown (Education Chair) $0 $0
Alyssa Bileschi (Vice President) $0 $0
Sarah Lamendola (Design Chair) $0 $0
Nicole Coffey (Education Chair) $0 $0
Sean Pritzkau (Web Chair) $0 $0
Lyndsay Houghton (Pr Chair) $0 $0
Rachel Rockwell (Award Chair) $0 $0
Craig Henderberg (Award Chair) $0 $0
Liz Chatterton (President) $0 $0
Jill Duff (Past President) $0 $0
Abby Staub (Social Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Aug. 16, 2024

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$75,754
Expenses
$81,250
Net Income
-$5,496
Net Assets
$82,745
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,000
1.3%
Program Services $52,320
69.1%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $84,245
Total Liabilities $1,500
Net Assets $82,745
Compensation
Key Employees and Officers Compensation Other
Dave Pico (Vp Finance) $0 $0
Rob Warchol (Creative Chair) $0 $0
Bob Burch (Award Chair) $0 $0
Jordan Cooper (Award Chair) $0 $0
Mike Mcginnis (Award Chair) $0 $0
Chelsea Salitan (Vp Secretary) $0 $0
Gretchen Burruto (Education Chair) $0 $0
Matt Mckeveny (Design Chair) $0 $0
Alyssa Bileschi (Mag Chair) $0 $0
Sarah Lamendola (20 Maab Chair) $0 $0
Nicole Henry (Past President) $0 $0
Sean Pritzkau (Web Chair) $0 $0
Bryan Adams (Education Chair) $0 $0
Jessica Lewis (Pr Chair) $0 $0
Debs Bawe (Copy Chair) $0 $0
Liz Chatterton (Vice President) $0 $0
Jill Duff (President) $0 $0
Abby Staub (Social Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Aug. 10, 2023

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$67,901
Expenses
$66,804
Net Income
$1,097
Net Assets
$88,241
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,000
1.5%
Program Services $46,009
67.8%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $89,741
Total Liabilities $1,500
Net Assets $88,241
Compensation
Key Employees and Officers Compensation Other
Dave Pico (Vp Finance) $0 $0
Rob Warchol (Creative Chair) $0 $0
Bob Burch (Award Chair) $0 $0
Jordan Cooper (Award Chair) $0 $0
Mike Mcginnis (Award Chair) $0 $0
Chelsea Salitan (Vp Secretary) $0 $0
Gretchen Burruto (Education Chair) $0 $0
Matt Mckeveny (Design Chair) $0 $0
Emily Fasel (Education Chair) $0 $0
Sarah Casale (Addy Advisor) $0 $0
Nicole Henry (Past President) $0 $0
Claire O'reilly (Social Chair) $0 $0
Judi Gavin (Events Chair) $0 $0
Jessica Lewis (Pr Chair) $0 $0
Joe Murray (Web Chair) $0 $0
Claire Malbouef (Addy Chair) $0 $0
Liz Chatterton (Vice President) $0 $0
Jill Duff (Vice President) $0 $0
Rich Pulvino (Past President) $0 $0
Elizabeth Koch (Creative Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Nov. 1, 2022

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$55,436
Expenses
$41,191
Net Income
$14,245
Net Assets
$87,144
Notable Sources of Revenue Percent of Total Revenue
Contributions $6,008
10.8%
Program Services $32,149
58.0%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $88,644
Total Liabilities $1,500
Net Assets $87,144
Compensation
Key Employees and Officers Compensation Other
Dave Pico (Vp Finance) $0 $0
Rob Warchol (Creative Chair) $0 $0
Judi Gavin (Events Chair) $0 $0
Aaron Gordon (Content Chair) $0 $0
Brenna Kunzler (Secretary) $0 $0
Chelsea Crist (Events Chair) $0 $0
Gretchen Burruto (Education Chair) $0 $0
Emily Fasel (Education Chair) $0 $0
Sarah Casale (Director) $0 $0
Elizabeth Koch (Creative Chair) $0 $0
Nicole Henry (Vice President) $0 $0
Joe Murray (Web Chair) $0 $0
Aaron Lattanzio (Past President) $0 $0
Jessica Lewis (Pr Chair) $0 $0
Leah Williams (Content Chair) $0 $0
Rich Pulvino (President) $0 $0
Liz Chatterton (Maab Chair) $0 $0
Jill Duff (Social Media) $0 $0
Claire Malboeuf (Addy Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Oct. 21, 2021

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$101,273
Expenses
$83,357
Net Income
$17,916
Net Assets
$72,899
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $80,855
79.8%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $74,399
Total Liabilities $1,500
Net Assets $72,899
Compensation
Key Employees and Officers Compensation Other
Dave Pico (Vp Finance) $0 $0
Rob Warchol (Creative Chair) $0 $0
Judi Gavin (Events Chair) $0 $0
Kelly Chapman (Past President) $0 $0
Mary Bonomo (Education Chair) $0 $0
Taira Perrault (20 Maab Chair) $0 $0
Nick Vernetti (Creative Chair) $0 $0
Aaron Gordon (Content Chair) $0 $0
Sarah Casale (Director) $0 $0
Matt D'angelo (Events Chair) $0 $0
Nicole Henry (Vp Membership) $0 $0
Aaron Lattanzio (President) $0 $0
Colleen Condon (Web Chair) $0 $0
Chelsea Wagner (Vice President) $0 $0
Rich Pulvino (Vice President) $0 $0
Rachel Laber Pulvino (Pr Chair) $0 $0
Jill Duff (Social Media) $0 $0
Alyssa Davis (Social Media) $0 $0
Claire Malboeuf (Addy Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Oct. 19, 2020

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$96,500
Expenses
$79,368
Net Income
$17,132
Net Assets
$54,983
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $78,781
81.6%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $56,983
Total Liabilities $2,000
Net Assets $54,983
Compensation
Key Employees and Officers Compensation Other
James M Farley (20 Maab Chair) $0 $0
James Ashbery (Content Chair) $0 $0
Judi Gavin (Events Chair) $0 $0
Kelly Chapman (President) $0 $0
Mary Bonomo (Education Chair) $0 $0
Carly Fernald (Education Chair) $0 $0
Nick Vernetti (Education Chair) $0 $0
Aaron Gordon (Content Chair) $0 $0
Bob Charboneau (Director) $0 $0
Matt D'angelo (Events Chair) $0 $0
Lissa Mathis (Creative Chair) $0 $0
Nicole Henry (Vp Membership) $0 $0
Aaron Lattanzio (Vice President) $0 $0
Colleen Condon (Web Chair) $0 $0
Chelsea Wagner (Vice President) $0 $0
Rich Pulvino (Vp Finance) $0 $0
Rachel Laber Pulvino (Pr Chair) $0 $0
Jill Duff (Social Media) $0 $0
Alyssa Davis (Social Media) $0 $0
Jess Santilli (Addy Chair) $0 $0
Claire Malboeuf (Addy Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 27, 2019

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$85,998
Expenses
$101,509
Net Income
-$15,511
Net Assets
$37,851
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $63,646
74.0%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $37,851
Total Liabilities $0
Net Assets $37,851
Compensation
Key Employees and Officers Compensation Other
James M Farley (20 Maab Chair) $0 $0
James Ashbery (Content Chair) $0 $0
Kelly Chapman (Vp Secretary) $0 $0
Carolyn Lagoe (Education Chair) $0 $0
Carolyn Stiles (Vice President) $0 $0
Katelin Ryan Pellett (Vp Programs) $0 $0
Aaron Gordon (Content Chair) $0 $0
Bob Charboneau (President) $0 $0
Matt D'angelo (Events Chair) $0 $0
Rachel Spence (Events Chair) $0 $0
Nicole Henry (Vp Membership) $0 $0
Aaron Lattanzio (Addy Chair) $0 $0
Collette Major (Addy Chair) $0 $0
Chelsea Wagner (Public Relation) $0 $0
Rich Pulvino (Vp Finance) $0 $0
Kieran Redmond (Creative Chair) $0 $0
Lissa Mathis (Creative Chair) $0 $0
Ian Maroney (Web Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Oct. 10, 2018

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$112,757
Expenses
$104,177
Net Income
$8,580
Net Assets
$53,362
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $87,012
77.2%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $53,362
Total Liabilities $0
Net Assets $53,362
Compensation
Key Employees and Officers Compensation Other
James M Farley (Vp Finance) $0 $0
James Ashbery (Content Hair) $0 $0
Rich Brainerd (President) $0 $0
Kelly Chapman (Vp Membership) $0 $0
Carolyn Lague (Education Chair) $0 $0
Carolyn Stiles (Vp Secretary) $0 $0
Katelin Ryan (Vp Membership) $0 $0
Aaron Gordon (Content Chair) $0 $0
Bob Charboneau (Addy Co Chair) $0 $0
Matt D'angelo (Events Chair) $0 $0
Rachel Spence (Events Chair) $0 $0
Nicole Henry (Social Media) $0 $0
Aaron Lattanzio (Addy Chair) $0 $0
Collette Major (Addy Chair) $0 $0
Chelsea Wagner (Public Relation) $0 $0
Rich Pulvino (Social Media) $0 $0
Kieran Redmond (Creative Chair) $0 $0
Lissa Mathis (Board Member) $0 $0
Ian Maroney (Web Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Oct. 5, 2017

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$108,220
Expenses
$101,476
Net Income
$6,744
Net Assets
$44,782
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $78,848
72.9%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $44,782
Total Liabilities $0
Net Assets $44,782
Compensation
Key Employees and Officers Compensation Other
James M Farley (Vp Finance) $0 $0
Megan Jaffarian (Board Member) $0 $0
Rich Brainerd (President) $0 $0
Kelly Chapman (Vp Membership) $0 $0
Shannon Hookway (Addy Co Chair) $0 $0
Carolyn Stiles (Vp Secretary) $0 $0
Katelin Ryan (Vp Membership) $0 $0
Sherri Baker Hamilton (Vp Education) $0 $0
Bob Charboneau (Addy Co Chair) $0 $0
Jasna Bogdanovska (Vp Education) $0 $0
Rachel Spence (Events Chair) $0 $0
Nicole Henry (Social Media) $0 $0
Mike Baron (Broadcast Chair) $0 $0
Traci Legonelli (Public Relation) $0 $0
Josh Lowery (Web Chair) $0 $0
Rich Pulvino (Social Media) $0 $0
Kieran Redmond (Creative Chair) $0 $0
Lissa Mathis (Board Member) $0 $0
+ View more people

Document Links

990-EZ
Filed on July 26, 2016

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML
PDF (2 of 2)

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$101,272
Expenses
$89,573
Net Income
$11,699
Net Assets
$38,038
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $62,605
61.8%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $38,038
Total Liabilities $0
Net Assets $38,038
Compensation
Key Employees and Officers Compensation Other
James M Farley (Vp Finance) $0 $0
Megan Jaffarian (President) $0 $0
Rich Brainerd (Vp) $0 $0
Lesley Ruple (Vp Secretary) $0 $0
Shannon Hookway (Addy Co Chair) $0 $0
James Bogue (Vp Marketing) $0 $0
Katelin Ryan (Vp Membership) $0 $0
Sherri Baker Hamilton (Vp Education) $0 $0
Bob Charboneau (Addy Co Chair) $0 $0
Matt Smythe (Freelance Chair) $0 $0
Susan Cregan (Events Chair) $0 $0
Jr Kraus (Broadcast Chair) $0 $0
Mike Baron (Broadcast Chair) $0 $0
Traci Legonelli (Public Relation) $0 $0
Josh Lowery (Web Chair) $0 $0
Rich Pulvino (Social Media) $0 $0
Kieran Redmond (Creative Chair) $0 $0
Jeremy Schwartz (Board Member) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 11, 2015

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$79,660
Expenses
$85,652
Net Income
-$5,992
Net Assets
$26,339
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $74,837
93.9%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $26,339
Total Liabilities $0
Net Assets $26,339

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$75,824
Expenses
$54,298
Net Income
$21,526
Net Assets
$32,331
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $59,434
78.4%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $36,900
Total Liabilities $4,569
Net Assets $32,331

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$95,943
Expenses
$90,724
Net Income
$5,219
Net Assets
$10,805
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $67,574
70.4%
Investment Income $1
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $16,194
Total Liabilities $5,389
Net Assets $10,805

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$73,199
Expenses
$80,457
Net Income
-$7,258
Net Assets
$5,586
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $56,445
77.1%
Investment Income $6
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $15
0.0%
Assets/Debt
Total Assets $16,076
Total Liabilities $10,490
Net Assets $5,586

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »

Byline

By Andrea Suozzo, Alec Glassford and Ash Ngu, ProPublica, and Brandon Roberts, Special to ProPublica.
Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

Updated