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American Marketing Association Inc

Rochester Chapter
  • Rochester, NY
  • Tax-exempt since July 1992
  • EIN: 22-2532410

Organization summary

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Donations to this organization are tax deductible.

Summary charts: organization finances over time

Revenue
$22.7k (2022)

Expenses
$15k (2022)

Total Assets
$75.4k (2022)

Total Liabilities
$55 (2022)

Source: Form 990 tax filings from 2012 to 2022

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$22,662
Expenses
$15,012
Net Income
$7,650
Net Assets
$75,321
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,250
5.5%
Program Services $13,762
60.7%
Investment Income $4,853
21.4%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $75,376
Total Liabilities $55
Net Assets $75,321
Compensation
Key Employees and Officers Compensation Other
Laura Meyers (Vp Communications & Pr) $0 $0
Chris Stocking (Vp, Content Strategy And Engagement) $0 $0
Desiree Chackal (Vp Membership) $0 $0
Rose Cooper (Programming Chair) $0 $0
Bob Burch (Vp, Media Strategy & Analytics) $0 $0
Tracy Gay (Vp Awards/ Pinnacle) $0 $0
Maureen Lenehan (Vp Research & Insights) $0 $0
Diana Valenti (Vp Ux & Technology) $0 $0
Nikki Nisbet (President) $0 $0
Adrianna Switzer (Secretary) $0 $0
Pete Barilla (Treasurer) $0 $0
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Document Links

990-EZ
Filed on Jan. 13, 2023

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$20,321
Expenses
$14,705
Net Income
$5,616
Net Assets
$78,772
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $15,067
74.1%
Investment Income $3,339
16.4%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $83,421
Total Liabilities $4,649
Net Assets $78,772
Compensation
Key Employees and Officers Compensation Other
Tracy Gay (Special Events Chair) $0 $0
Jeffrey Halick (Membership Chair) $0 $0
Desiree Chackal (Programming Chair) $0 $0
Rockefeller Miller (Communications Chair) $0 $0
Russ Mcdonald (Collegiate Relations Chair) $0 $0
Rose Cooper (Data & Insights Chair) $0 $0
Beth Vanvliet (President) $0 $0
Carrie Riby (Secretary) $0 $0
Peter Barilla (Treasurer) $0 $0
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990-EZ
Filed on May 11, 2022

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$30,123
Expenses
$25,357
Net Income
$4,766
Net Assets
$62,728
Notable Sources of Revenue Percent of Total Revenue
Contributions $14,617
48.5%
Program Services $11,606
38.5%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $830
2.8%
Assets/Debt
Total Assets $62,816
Total Liabilities $88
Net Assets $62,728
Compensation
Key Employees and Officers Compensation Other
Tracy Gay (President) $0 $0
Beth Van Vliet (President Elect) $0 $0
Carrie Riby (Secretary) $0 $0
Christopher Piedici (Treasurer) $0 $0
Alison Taylor (Co Vp Of Awards) $0 $0
Zach Cedruly (Co Vp Of Awards) $0 $0
Russell Mcdonald (Vp Of Collegiate Relations) $0 $0
Jessica Troskosky (Vp Of Communications) $0 $0
Desiree Chackal (Vp Of Membership) $0 $0
Gina Godlewski (Co Vp Of Programming) $0 $0
Jeff Halik (Co Vp Of Programming) $0 $0
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990-EZ
Filed on May 17, 2021

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$48,926
Expenses
$42,279
Net Income
$6,647
Net Assets
$56,025
Notable Sources of Revenue Percent of Total Revenue
Contributions $6,241
12.8%
Program Services $37,749
77.2%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,435
2.9%
Assets/Debt
Total Assets $56,025
Total Liabilities $0
Net Assets $56,025
Compensation
Key Employees and Officers Compensation Other
Laura Dwyer (Co Programming Chair) $0 $0
Erin Divencenzo (Co Programming Chair) $0 $0
Susan Sheppard (Co Programming Chair) $0 $0
Tara Weber (Vp Of Communcations Manager) $0 $0
Brian Rapp (Vp Copywriting) $0 $0
Russel Mcdonald (Vp Of Collegiate Relations) $0 $0
Cathy Rubino Hines (Vp Sponsorship) $0 $0
Beth Vanvliet (Vp Research) $0 $0
Emily Vangorder (Vp Social Media) $0 $0
Nikki Nisbet (Co Vp Awards) $0 $0
Zach Cedruly (Co Vp Awards) $0 $0
Carrie Falzone (Vp Website And Technology) $0 $0
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Document Links

990-EZ
Filed on Dec. 16, 2019

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$37,506
Expenses
$44,073
Net Income
-$6,567
Net Assets
$46,580
Notable Sources of Revenue Percent of Total Revenue
Contributions $350
0.9%
Program Services $32,511
86.7%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,028
2.7%
Assets/Debt
Total Assets $46,580
Total Liabilities $0
Net Assets $46,580
Compensation
Key Employees and Officers Compensation Other
Cathy Rubino Hines (Sponsorship Chair) $0 $0
Christopher Piedici (Treasurer) $0 $0
John Richelsen (Research Chair) $0 $0
Rosanne Simiele Bellavia (President) $0 $0
Russell Mcdonald (Collegiate Relations Chair) $0 $0
Joann Linder (Immediate Past President) $0 $0
Brian Rapp (Awards/Special Events Co C) $0 $0
Alison Taylor (President Elect) $0 $0
Erin Divincenzo (Programming Co Chair) $0 $0
Laurie Dwyer (Programming Co Chair) $0 $0
Nikki Nisbet (Awards/Special Events Co C) $0 $0
Michael Reed (Website/Technology Chair) $0 $0
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Document Links

990-EZ
Filed on Oct. 2, 2018

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$42,911
Expenses
$41,224
Net Income
$1,687
Net Assets
$50,361
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,250
2.9%
Program Services $34,539
80.5%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $870
2.0%
Assets/Debt
Total Assets $50,361
Total Liabilities $0
Net Assets $50,361
Compensation
Key Employees and Officers Compensation Other
Laura Dwyer (Programming Co Chair) $0 $0
Christopher Piedici (Treasurer) $0 $0
Javier Bautista (Research Chair) $0 $0
Tanya Babcock (President) $0 $0
Russell Mcdonald (Collegiate Relations Chair) $0 $0
Joann Linder (Immediate Past President) $0 $0
Brian Rapp (Awards/Special Events Co Chair) $0 $0
Rosanne Simiele Bellavia (President Elect) $0 $0
Cathy Rubino Hines (Programming Co Chair) $0 $0
Diana Drake Valenti (Programming Co Chair) $0 $0
Nikki Nesbet (Awards/Special Events Co Chair) $0 $0
Paul Schiller (Communications Vp) $0 $0
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990-EZ
Filed on Nov. 13, 2017

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$67,748
Expenses
$59,031
Net Income
$8,717
Net Assets
$45,102
Notable Sources of Revenue Percent of Total Revenue
Contributions $17,372
25.6%
Program Services $40,797
60.2%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,098
3.1%
Assets/Debt
Total Assets $45,102
Total Liabilities $0
Net Assets $45,102
Compensation
Key Employees and Officers Compensation Other
Laura Dwyer (Immediate Past President) $0 $0
Christopher Piedici (Treasurer) $0 $0
Javier Bautista (Vp Of Membership) $0 $0
Jill Rehak Kemp (Awards Chair) $0 $0
Tanya Babcock (President Elect) $0 $0
Russell Mcdonald (Vp, Collegiate Relations) $0 $0
Kathleen Kilfoyle Remis (Communications Co Chair) $0 $0
Joann Linder (President) $0 $0
Brian Rapp (Sponsorship Chair) $0 $0
Rosanne Simiele Bellavia (Secretary) $0 $0
Cathy Rubino Hines (Vp, Sponsorship) $0 $0
Diana Drake Valenti (Programming Chair) $0 $0
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Document Links

990-EZ
Filed on Oct. 31, 2016

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML
PDF (2 of 2)

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$61,962
Expenses
$58,666
Net Income
$3,296
Net Assets
$36,385
Notable Sources of Revenue Percent of Total Revenue
Contributions $20,575
33.2%
Program Services $30,982
50.0%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $3,119
5.0%
Assets/Debt
Total Assets $36,385
Total Liabilities $0
Net Assets $36,385
Compensation
Key Employees and Officers Compensation Other
Laura Dwyer (Immediate Past President) $0 $0
Christopher Piedici (Treasurer) $0 $0
Javier Bautista (Vp Of Membership) $0 $0
Jill Rehak Kemp (Awards Chair) $0 $0
Christian Costa (Communications Chair) $0 $0
Tanya Babcock (President Elect) $0 $0
Russell Mcdonald (Vp, Collegiate Relations) $0 $0
Kathleen Kilfoyle Remis (Communications Co Chair) $0 $0
Joann Linder (President) $0 $0
Brian Rapp (Sponsorship Chair) $0 $0
Rosanne Simiele Bellavia (Secretary) $0 $0
Cathy Rubino Hines (Vp, Sponsorship) $0 $0
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990-EZ
Filed on Jan. 27, 2016

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$59,460
Expenses
$54,758
Net Income
$4,702
Net Assets
$33,089
Notable Sources of Revenue Percent of Total Revenue
Contributions $24,250
40.8%
Program Services $25,648
43.1%
Investment Income $688
1.2%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,445
2.4%
Assets/Debt
Total Assets $33,089
Total Liabilities $0
Net Assets $33,089
Compensation
Key Employees and Officers Compensation Other
Ann O'grady (Vp, Communications Co Chair) $0 $0
Cathy Hines (Immediate Past President) $0 $0
Christopher Piedici (Treasurer) $0 $0
Javier Bautista (Vp Of Membership) $0 $0
Jill Kemp (Vp, Awards And Special Events Chair) $0 $0
Joann Linder (Vp, Social Media & Communications C) $0 $0
Laura Dwyer (President Elect) $0 $0
Lorraine Stinebiser (Vp, Programming Co Chair) $0 $0
Russell Mcdonald (Vp, Collegiate Relations) $0 $0
Tanya Babcock (Vp, Programming Co Chair) $0 $0
Thomas Agnello (President) $0 $0
Stephanie Buchbinder (Vp, Communications Co Chair) $0 $0
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990-EZ
Filed on Oct. 27, 2014

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$72,750
Expenses
$64,233
Net Income
$8,517
Net Assets
$28,387
Notable Sources of Revenue Percent of Total Revenue
Contributions $38,625
53.1%
Program Services $24,124
33.2%
Investment Income $1,064
1.5%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,712
2.4%
Assets/Debt
Total Assets $28,387
Total Liabilities $0
Net Assets $28,387

Document Links

990-EZ
Filed on Dec. 14, 2013

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$36,908
Expenses
$42,419
Net Income
-$5,511
Net Assets
$19,870
Notable Sources of Revenue Percent of Total Revenue
Contributions $9,425
25.5%
Program Services $18,489
50.1%
Investment Income $0
Net Fundraising $0
Sales of Assets $33
0.1%
Net Inventory Sales $0
Other Revenue $1,721
4.7%
Assets/Debt
Total Assets $19,870
Total Liabilities $0
Net Assets $19,870

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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About Nonprofit Explorer

Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

By Andrea Suozzo, Alec Glassford, Ash Ngu and Brandon Roberts.

Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

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