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Marketing Science Institute

Organization summary

Organization summary might be incomplete or out of date

This organization is not listed in the IRS's most recent list of tax exempt organizations, but we have data associated with this Employer Identification Number.

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Donations to this organization are tax deductible.

Summary charts: organization finances over time

Revenue
$0 (2020)

Expenses
$0 (2020)

Total Assets
$0 (2020)

Total Liabilities
$0 (2020)

Years with multiple filings
Source: Form 990 tax filings from 2011 to 2020

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$827,620
Expenses
$926,147
Net Income
-$98,527
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $602,500
72.8%
Program Services $769
0.1%
Investment Income $72,883
8.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $149,373
18.0%
Net Inventory Sales $0
Other Revenue $2,095
0.3%
Notable Expenses Percent of Total Expenses
Executive Compensation $379,237
40.9%
Professional Fundraising Fees $0
Other Salaries and Wages $106,037
11.4%
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Brian Kostantin (Vice President/Interim Cfo) $257,952 $0 $0
Cheryl Toto (Former Ceo) $189,820 $0 $0
Kate Grey (Managing Director) $177,348 $0 $18,878
Earl Taylor (Chief Knowledge Officer) $136,249 $0 $1,212
Sherry Pincus (Senior Director, Msi Research Program) $121,582 $0 $18,878
Barbara Kahn (Executive Director) $0 $0 $0
Sean Bruich (Board Member) $0 $0 $0
Linda Vytlacil (Board Member/Interim Presi) $0 $0 $0
Carl F Mela (Board Member) $0 $0 $0
Brian Cooper (Board Member) $0 $0 $0
Kevin Lane Keller (Board Member) $0 $0 $0
Martyn Crook (Board Member) $0 $0 $0
Pamela Forbus (Board Member) $0 $0 $0
Shannon Nutter Wiersbitzky (Board Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,999,090
Expenses
$3,494,641
Net Income
-$1,495,551
Net Assets
$3,356,164
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,709,000
85.5%
Program Services $92,310
4.6%
Investment Income $110,875
5.5%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $26,905
1.3%
Net Inventory Sales $0
Other Revenue $60,000
3.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $938,133
26.8%
Professional Fundraising Fees $0
Other Salaries and Wages $431,089
12.3%
Assets/Debt
Total Assets $3,847,782
Total Liabilities $491,618
Net Assets $3,356,164
Compensation
Key Employees and Officers Compensation Related Other
Cheryl Toto (Former Cfo) $231,756 $0 $31,580
Brian Kostantin (Vice President/Interim Cfo) $209,667 $0 $19,603
Kate Grey (Vice President; Programmin) $134,678 $0 $29,176
Earl Taylor (Chief Knowledge Officer) $128,225 $0 $11,992
Susan Keane (Editorial Director) $123,126 $0 $27,067
Linda Vytlacil (Board Member/Interim President) $45,251 $0 $0
Barbara Kahn (Executive Director) $0 $0 $0
Sean Bruich (Board Member) $0 $0 $0
Carl F Mela (Board Member) $0 $0 $0
Robert Alt (Board Member) $0 $0 $0
Brian Cooper (Board Member) $0 $0 $0
Kevin Lane Keller (Board Member) $0 $0 $0
Martyn Crook (Board Member) $0 $0 $0
Pamela Forbus (Board Member) $0 $0 $0
Shannon Nutter Wiersbitzky (Board Member) $0 $0 $0
Fred Leach (Board Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,677,060
Expenses
$2,925,872
Net Income
-$248,812
Net Assets
$4,914,699
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,265,500
84.6%
Program Services $175,108
6.5%
Investment Income $147,803
5.5%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $83,649
3.1%
Net Inventory Sales $0
Other Revenue $5,000
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $433,520
14.8%
Professional Fundraising Fees $0
Other Salaries and Wages $765,902
26.2%
Assets/Debt
Total Assets $5,240,815
Total Liabilities $326,116
Net Assets $4,914,699
Compensation
Key Employees and Officers Compensation Related Other
Cheryl Cramer Toto (President And Ceo) $267,466 $0 $17,539
Brian Kostantin (Vp Finance And Planning; C) $166,053 $0 $11,920
Susan Keane (Editorial Director) $125,470 $0 $24,047
Kate Grey (Vice President; Programming And Chief Experience O) $121,528 $0 $14,195
Earl Taylor (Chief Knowledge Officer) $118,228 $0 $26,627
Barbara Kahn (Executive Committee Member) $0 $0 $0
Sean Bruich (Executive Committee Member) $0 $0 $0
Linda Vytlacil (Executive Committee Member) $0 $0 $0
Carl F Mela (Executive Director) $0 $0 $0
Robert Alt (Executive Committee Member) $0 $0 $0
Brian Cooper (Executive Committee Member) $0 $0 $0
Conor Mcgovern (Executive Committee Member) $0 $0 $0
Martyn Crook (Executive Committee Member) $0 $0 $0
Pamela Forbus (Executive Committee Member) $0 $0 $0
Shannon Nutter Wiersbitzky (Executive Committee Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,656,257
Expenses
$2,799,103
Net Income
-$142,846
Net Assets
$5,205,669
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,288,083
86.1%
Program Services $176,493
6.6%
Investment Income $160,118
6.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $16,290
0.6%
Net Inventory Sales $0
Other Revenue $15,273
0.6%
Notable Expenses Percent of Total Expenses
Executive Compensation $1,054,812
37.7%
Professional Fundraising Fees $0
Other Salaries and Wages $237,392
8.5%
Assets/Debt
Total Assets $5,407,305
Total Liabilities $201,636
Net Assets $5,205,669
Compensation
Key Employees and Officers Compensation Related Other
Cheryl Cramer Toto (President And Ceo) $203,000 $0 $17,377
Earl Taylor (Chief Knowledge Officer) $184,753 $0 $28,567
Gordon Winer (Research Director) $168,362 $0 $26,501
Brian Kostantin (Vp Finance And Planning; Coo) $133,120 $0 $11,907
Marni Z Clippinger (Past President And Ceo) $130,772 $0 $18,777
Kate Grey (Vp Programming And Chief Experience Officer) $124,682 $0 $10,611
Susan Keane (Editorial Director) $110,129 $0 $24,299
Sean Bruich (Executive Committee Member) $0 $0 $0
Linda Vytlacil (Executive Committee Member) $0 $0 $0
David Poltrack (Executive Committee Member) $0 $0 $0
Carl F Mela (Executive Director) $0 $0 $0
Robert Alt (Executive Committee Member) $0 $0 $0
Brian Cooper (Executive Committee Member) $0 $0 $0
Kevin Lane Keller (Executive Committee Member) $0 $0 $0
Katherine Lemon (Executive Committee Member) $0 $0 $0
Daniel Slotwiner (Executive Committee Member) $0 $0 $0
Conor Mcgovern (Executive Committee Member) $0 $0 $0
Martyn Crook (Executive Committee Member) $0 $0 $0
Pamela Forbus (Executive Committee Member) $0 $0 $0
Shannon Nutter Wiersbitzky (Executive Committee Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,834,287
Expenses
$2,836,835
Net Income
-$2,548
Net Assets
$5,305,816
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,280,788
80.5%
Program Services $164,672
5.8%
Investment Income $138,746
4.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $198,581
7.0%
Net Inventory Sales $0
Other Revenue $51,500
1.8%
Notable Expenses Percent of Total Expenses
Executive Compensation $899,041
31.7%
Professional Fundraising Fees $0
Other Salaries and Wages $291,301
10.3%
Assets/Debt
Total Assets $5,553,401
Total Liabilities $247,585
Net Assets $5,305,816
Compensation
Key Employees and Officers Compensation Related Other
Marni Z Clippinger (President And Ceo) $212,451 $0 $25,715
Earl Taylor (Chief Marketing Officer) $197,330 $0 $30,876
Gordon Winer (Research Director) $164,106 $0 $14,284
Brian Kostantin (Director Of Finance And Ad) $117,229 $0 $10,686
Susan Keane (Editorial Director) $110,449 $0 $26,369
Kate Grey (Director Of Corporate Enga) $102,475 $0 $15,735
Sean Bruich (Executive Committee Member) $0 $0 $0
Linda Vytlacil (Executive Committee Member) $0 $0 $0
David Poltrack (Executive Committee Member) $0 $0 $0
Carl F Mela (Executive Committee Member) $0 $0 $0
Pamela Moy (Executive Committee Member) $0 $0 $0
Edwin J Buckley (Executive Committee Member) $0 $0 $0
Kevin Lane Keller (Executive Committee Member) $0 $0 $0
Katherine Lemon (Executive Director) $0 $0 $0
Daniel Slotwiner (Executive Committee Member) $0 $0 $0
Conor Mcgovern (Executive Committee Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,800,456
Expenses
$2,919,199
Net Income
-$118,743
Net Assets
$5,287,591
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,400,500
85.7%
Program Services $161,834
5.8%
Investment Income $191,729
6.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $42,193
1.5%
Net Inventory Sales $0
Other Revenue $4,200
0.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $909,707
31.2%
Professional Fundraising Fees $0
Other Salaries and Wages $253,461
8.7%
Assets/Debt
Total Assets $5,568,901
Total Liabilities $281,310
Net Assets $5,287,591
Compensation
Key Employees and Officers Compensation Related Other
Earl Taylor (Chief Marketing Officer) $204,004 $0 $33,412
Marni Z Clippinger (President And Ceo) $202,330 $0 $24,769
Ross Rizley (Research Director) $158,954 $0 $22,879
Brian Kostantin (Director Of Finance And Ad) $125,238 $0 $11,167
Susan Keane (Editorial Director) $114,377 $0 $22,722
Kate Grey (Director Of Corporate Engagement) $104,804 $0 $13,979
John Deighton (Executive Committee Member) $0 $0 $0
Linda Vytlacil (Executive Committee Member) $0 $0 $0
David Poltrack (Executive Committee Member) $0 $0 $0
Scott Sanderude (Executive Committee Member) $0 $0 $0
Helen Lang Suskin (Executive Committee Member) $0 $0 $0
Ed Buckley (Executive Committee Member) $0 $0 $0
Pamela Forbus (Executive Committee Member) $0 $0 $0
Katherine Lemon (Executive Director) $0 $0 $0
Michelle Salazar (Executive Committee Member) $0 $0 $0
Gordan A Wyner (Executive Committee Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,294,895
Expenses
$2,779,718
Net Income
$515,177
Net Assets
$5,589,666
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,907,750
88.3%
Program Services $0
Investment Income $195,476
5.9%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$5,782
Net Inventory Sales $0
Other Revenue $197,451
6.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $906,246
32.6%
Professional Fundraising Fees $0
Other Salaries and Wages $304,024
10.9%
Assets/Debt
Total Assets $5,981,080
Total Liabilities $391,414
Net Assets $5,589,666

Document Links

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,074,705
Expenses
$2,737,862
Net Income
$336,843
Net Assets
$5,256,601
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,705,090
88.0%
Program Services $0
Investment Income $146,528
4.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $51,243
1.7%
Net Inventory Sales $0
Other Revenue $171,844
5.6%
Notable Expenses Percent of Total Expenses
Executive Compensation $670,454
24.5%
Professional Fundraising Fees $0
Other Salaries and Wages $491,865
18.0%
Assets/Debt
Total Assets $5,777,604
Total Liabilities $521,003
Net Assets $5,256,601

Document Links

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,267,632
Expenses
$2,706,712
Net Income
$560,920
Net Assets
$4,713,116
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,845,000
87.1%
Program Services $0
Investment Income $129,129
4.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $23,473
0.7%
Net Inventory Sales $0
Other Revenue $270,030
8.3%
Notable Expenses Percent of Total Expenses
Executive Compensation $664,943
24.6%
Professional Fundraising Fees $0
Other Salaries and Wages $460,865
17.0%
Assets/Debt
Total Assets $5,229,987
Total Liabilities $516,871
Net Assets $4,713,116

Document Links

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,711,747
Expenses
$2,557,388
Net Income
$154,359
Net Assets
$4,043,588
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,377,369
87.7%
Program Services $0
Investment Income $120,087
4.4%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$8,932
Net Inventory Sales $0
Other Revenue $223,223
8.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $613,911
24.0%
Professional Fundraising Fees $0
Other Salaries and Wages $584,672
22.9%
Assets/Debt
Total Assets $4,313,729
Total Liabilities $270,141
Net Assets $4,043,588

Document Links

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,878,723
Expenses
$2,576,190
Net Income
$302,533
Net Assets
$4,001,911
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,545,584
88.4%
Program Services $0
Investment Income $72,326
2.5%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $55,432
1.9%
Net Inventory Sales $0
Other Revenue $205,381
7.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $772,152
30.0%
Professional Fundraising Fees $0
Other Salaries and Wages $355,407
13.8%
Assets/Debt
Total Assets $4,414,879
Total Liabilities $412,968
Net Assets $4,001,911

Document Links

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2001

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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