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San Diego Tourism Marketing District

  • San Diego, CA
  • Tax-exempt since Jan. 2009
  • EIN: 26-2646009

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Category: Community Improvement, Capacity Building / Business and Industry (NTEE)

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$53.8M (2024)

Expenses
$52.8M (2024)

Total Assets
$32.2M (2024)

Total Liabilities
$28.3M (2024)

Source: Form 990 tax filings from 2011 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2024

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$53,796,685
Expenses
$52,810,528
Net Income
$986,157
Net Assets
$3,903,734
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $52,751,443
98.1%
Investment Income $756,983
1.4%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $288,259
0.5%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $270,459
0.5%
Assets/Debt
Total Assets $32,195,113
Total Liabilities $28,291,379
Net Assets $3,903,734
Compensation
Key Employees and Officers Compensation Related Other
Colleen Anderson (Executive Di) $262,167 $0 $45,503
Ilsa Butler (Board Member) $0 $0 $0
Richard Bartell (Chairman) $0 $0 $0
Scott Hermes (Treasurer) $0 $0 $0
Elvin Lai (Board Member) $0 $0 $0
Summer Shoemaker (Vice Chair) $0 $0 $0
April Shute (Board Member) $0 $0 $0
Tom Tabler (Board Member) $0 $0 $0
Joe Terzi (Secretary) $0 $0 $0
+ View more people

Document Links

990
Filed on Feb. 27, 2025

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$41,786,236
Expenses
$41,140,630
Net Income
$645,606
Net Assets
$2,917,577
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $41,154,281
98.5%
Investment Income $513,544
1.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $118,411
0.3%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $255,150
0.6%
Assets/Debt
Total Assets $33,444,034
Total Liabilities $30,526,457
Net Assets $2,917,577
Compensation
Key Employees and Officers Compensation Related Other
Colleen Anderson (Executive Di) $255,150 $0 $39,483
Ilsa Butler (Secretary) $0 $0 $0
Richard Bartell (Chairman) $0 $0 $0
C Terry Brown (Vice Chairma) $0 $0 $0
Scott Hermes (Board Member) $0 $0 $0
Daniel Kuperschmid (Board Member) $0 $0 $0
Elvin Lai (Board Member) $0 $0 $0
Summer Shoemaker (Treasurer) $0 $0 $0
Joe Terzi (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on March 11, 2024

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$27,784,986
Expenses
$27,629,835
Net Income
$155,151
Net Assets
$2,271,971
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $27,616,984
99.4%
Investment Income $117,964
0.4%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $50,038
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $255,150
0.9%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $25,387,973
Total Liabilities $23,116,002
Net Assets $2,271,971
Compensation
Key Employees and Officers Compensation Related Other
Colleen Anderson (Executive Di) $255,150 $0 $18,319
Ilsa Butler (Secretary) $0 $0 $0
Richard Bartell (Chairman) $0 $0 $0
C Terry Brown (Vice Chairma) $0 $0 $0
Steve Cowan (Board Member) $0 $0 $0
Scott Hermes (Board Member) $0 $0 $0
Summer Shoemaker (Board Member) $0 $0 $0
Vikram Sood (Treasurer) $0 $0 $0
Joe Terzi (Board Member) $0 $0 $0
Alyssa Turowski (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Feb. 23, 2023

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$22,278,392
Expenses
$21,976,642
Net Income
$301,750
Net Assets
$2,116,820
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $21,933,500
98.5%
Investment Income $264,530
1.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $80,362
0.4%
Notable Expenses Percent of Total Expenses
Executive Compensation $220,725
1.0%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $15,230,708
Total Liabilities $13,113,888
Net Assets $2,116,820
Compensation
Key Employees and Officers Compensation Related Other
Colleen Anderson (Executive Di) $220,725 $0 $17,308
Ilsa Butler (Secretary) $0 $0 $0
Richard Bartell (Chairman) $0 $0 $0
C Terry Brown (Vice Chairma) $0 $0 $0
Steve Cowan (Board Member) $0 $0 $0
Tim Herrmann (Secretary) $0 $0 $0
Summer Shoemaker (Board Member) $0 $0 $0
Vikram Sood (Treasurer) $0 $0 $0
Joe Terzi (Board Member) $0 $0 $0
Alyssa Turowski (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on March 8, 2022

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$39,210,244
Expenses
$38,612,377
Net Income
$597,867
Net Assets
$1,815,070
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $38,516,633
98.2%
Investment Income $626,920
1.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $66,691
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $232,875
0.6%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $21,579,574
Total Liabilities $19,764,504
Net Assets $1,815,070
Compensation
Key Employees and Officers Compensation Related Other
Colleen Anderson (Executive Di) $232,875 $0 $0
Richard Bartell (Chairman) $0 $0 $0
C Terry Brown (Vice Chairma) $0 $0 $0
Isla Butler (Board Member) $0 $0 $0
Steve Cowan (Board Member) $0 $0 $0
Tim Herrmann (Secretary) $0 $0 $0
Summer Shoemaker (Board Member) $0 $0 $0
Vikram Sood (Treasurer) $0 $0 $0
Joe Terzi (Board Member) $0 $0 $0
Alyssa Turowski (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Jan. 28, 2021

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$45,650,397
Expenses
$45,105,780
Net Income
$544,617
Net Assets
$1,217,203
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $44,917,468
98.4%
Investment Income $663,188
1.5%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $69,741
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $206,252
0.5%
Assets/Debt
Total Assets $37,801,938
Total Liabilities $36,584,735
Net Assets $1,217,203
Compensation
Key Employees and Officers Compensation Related Other
Brian Hughes (Former Exec) $148,358 $0 $9,248
Richard Bartell (Chairman) $0 $0 $0
C Terry Brown (Vice Chairma) $0 $0 $0
Vikram Sood (Treasurer) $0 $0 $0
Tim Herrmann (Secretary) $0 $0 $0
Isla Butler (Board Member) $0 $0 $0
Steve Cowan (Board Member) $0 $0 $0
Matt Greene (Board Member) $0 $0 $0
Alyssa Turowski (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on March 10, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$38,738,024
Expenses
$39,007,266
Net Income
-$269,242
Net Assets
$672,586
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $38,243,775
98.7%
Investment Income $463,646
1.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $30,603
0.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $237,000
0.6%
Assets/Debt
Total Assets $37,864,956
Total Liabilities $37,192,370
Net Assets $672,586
Compensation
Key Employees and Officers Compensation Related Other
Scott Hermes (Chairman) $0 $0 $0
Matt Adams (Vice Chairma) $0 $0 $0
Colleen Anderson (Secretary) $0 $0 $0
C Terry Brown (Treasurer) $0 $0 $0
Richard Bartell (Director) $0 $0 $0
Matt Green (Director) $0 $0 $0
Elvin Lai (Director) $0 $0 $0
Christopher Ostapovicz (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on April 25, 2019

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$33,524,037
Expenses
$33,794,941
Net Income
-$270,904
Net Assets
$941,828
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $33,074,241
98.7%
Investment Income $446,004
1.3%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $3,792
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $225,000
0.7%
Assets/Debt
Total Assets $39,767,652
Total Liabilities $38,825,824
Net Assets $941,828
Compensation
Key Employees and Officers Compensation Related Other
Brian Hughes (Executive Di) $225,000 $0 $15,386
C Terry Brown (Director) $0 $0 $0
Richard Bartell (Director) $0 $0 $0
William Evans (Chairman) $0 $0 $0
Matt Green (Secretary) $0 $0 $0
Colleen Anderson (Treasurer) $0 $0 $0
John Gates (Director) $0 $0 $0
Scott Hermes (Vice Chairma) $0 $0 $0
Matt Adams (Director) $0 $0 $0
Tuni Kyi (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on April 27, 2018

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$33,292,979
Expenses
$33,005,359
Net Income
$287,620
Net Assets
$1,212,732
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $33,005,359
99.1%
Investment Income $279,720
0.8%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $7,900
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $231,022
0.7%
Assets/Debt
Total Assets $37,351,007
Total Liabilities $36,138,275
Net Assets $1,212,732
Compensation
Key Employees and Officers Compensation Related Other
Lorin Stewart (Exec Directo) $201,529 $0 $10,914
C Terry Brown (Director) $0 $0 $0
Richard Bartell (Director) $0 $0 $0
William Evans (Chairman) $0 $0 $0
Tom Voss (Director) $0 $0 $0
Matt Green (Vice Chairma) $0 $0 $0
Jody Blackington (Treasurer) $0 $0 $0
Colleen Anderson (Secretary) $0 $0 $0
John Gates (Director) $0 $0 $0
Scott Hermes (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on March 13, 2017

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$27,072,161
Expenses
$27,171,841
Net Income
-$99,680
Net Assets
$925,112
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $26,918,042
99.4%
Investment Income $151,619
0.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,500
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $203,565
0.7%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $33,805,911
Total Liabilities $32,880,799
Net Assets $925,112
Compensation
Key Employees and Officers Compensation Related Other
Lorin Stewart (Exec Directo) $178,735 $0 $10,302
C Terry Brown (Chairman) $0 $0 $0
Richard Bartell (Vice Chair) $0 $0 $0
Luis Barrios (Secretary) $0 $0 $0
Jody Blackinton (Director) $0 $0 $0
Bill Evans (Treasurer) $0 $0 $0
Tom Voss (Director) $0 $0 $0
John Schafer (Director) $0 $0 $0
Keri Robinson (Director) $0 $0 $0
Matt Green (Vice Chairma) $0 $0 $0
+ View more people

Document Links

990
Filed on March 1, 2016

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$18,273,583
Expenses
$19,198,358
Net Income
-$924,775
Net Assets
$1,024,792
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $18,165,510
99.4%
Investment Income $108,073
0.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $162,321
0.8%
Assets/Debt
Total Assets $25,047,238
Total Liabilities $24,022,446
Net Assets $1,024,792
Compensation
Key Employees and Officers Compensation Related Other
Lorin Stewart (Exec Directo) $162,321 $0 $9,342
C Terry Brown (Chairman) $0 $0 $0
Richard Bartell (Vice Chair) $0 $0 $0
Luis Barrios (Secretary) $0 $0 $0
Jody Blackinton (Director) $0 $0 $0
Bill Evans (Treasurer) $0 $0 $0
Tom Voss (Director) $0 $0 $0
Patrick Duffy (Director) $0 $0 $0
Keri Robinson (Director) $0 $0 $0
John Schafer (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on May 14, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$22,863,655
Expenses
$21,564,159
Net Income
$1,299,496
Net Assets
$1,949,567
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $22,850,281
99.9%
Investment Income $13,374
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $189,425
0.9%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $17,369,083
Total Liabilities $15,419,516
Net Assets $1,949,567

Document Links

990
Filed on July 2, 2014

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$28,511,427
Expenses
$28,453,708
Net Income
$57,719
Net Assets
$650,071
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $28,453,708
99.8%
Investment Income $57,719
0.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $167,847
0.6%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $8,401,463
Total Liabilities $7,751,392
Net Assets $650,071

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$23,530,631
Expenses
$23,055,538
Net Income
$475,093
Net Assets
$592,352
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $23,055,538
98.0%
Investment Income $475,093
2.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $160,000
0.7%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $8,585,845
Total Liabilities $7,993,493
Net Assets $592,352

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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About Nonprofit Explorer

Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

By Andrea Suozzo, Alec Glassford, Ash Ngu and Brandon Roberts.

Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

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