La Jolla Village Merchants Association Inc

  • La Jolla, CA
  • Tax exemption issued: April 2011
  • EIN: 27-5014954

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Category: Community Improvement, Capacity Building / Business and Industry (NTEE)

Donations to this organization are not tax deductible.

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Organizations with gross receipts of less than $50,000 can file the form 990-N postcard filing, which doesn’t include financial details. All Form 990 data is from the IRS.

Fiscal Year Ending June
2025

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$325,545
Expenses
$286,745
Net Income
$38,800
Net Assets
$172,466
Notable Sources of Revenue Percent of Total Revenue
Contributions $278,685
85.6%
Program Services $43,902
13.5%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,958
0.9%
Notable Expenses Percent of Total Expenses
Executive Compensation $110,559
38.6%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $210,614
Total Liabilities $38,148
Net Assets $172,466
Compensation
Key Employees and Officers Compensation Related Other
Jodi Rudick (Executive Dir.) $110,559 $0 $0
Elnaz Iraj (Vice President) $0 $0 $0
Klara Chavarria (Director) $0 $0 $0
Aj Johnson (President) $0 $0 $0
Bill Podway (Treasurer) $0 $0 $0
Chad Taggart (Director) $0 $0 $0
Reynaldo Castillo (Director) $0 $0 $0
Ernesto Carrola Esq (Director) $0 $0 $0
Carrington Kelso (Director) $0 $0 $0
Joline Mann (Director) $0 $0 $0
Mark Mcdonald (Director) $0 $0 $0
Gene Padigos Jr (Director) $0 $0 $0
Jason Peasley (Director) $0 $0 $0
Jamie Mae Cheng (Director) $0 $0 $0
Japhet Perez Estrada (Director) $0 $0 $0
Scott Blaul (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on Nov. 12, 2025

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2024

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$244,912
Expenses
$272,572
Net Income
-$27,660
Net Assets
$133,666
Notable Sources of Revenue Percent of Total Revenue
Contributions $222,411
90.8%
Program Services $20,750
8.5%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,751
0.7%
Notable Expenses Percent of Total Expenses
Executive Compensation $102,977
37.8%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $198,052
Total Liabilities $64,386
Net Assets $133,666
Compensation
Key Employees and Officers Compensation Related Other
Joelyn Cullen (Director) $0 $0 $0
Katey Longo (Director) $0 $0 $0
Maddie Mackey (Director) $0 $0 $0
Japhet Estrada Perez (President) $0 $0 $0
Bill Podway (Treasurer) $0 $0 $0
Chad Taggart (Director) $0 $0 $0
Dr Maddie Wallace (Director) $0 $0 $0
Amber Anderson (Director) $0 $0 $0
Morgan Barnes (Vice President) $0 $0 $0
Dusty Bowder (Director) $0 $0 $0
Christophe Cevasco (Director) $0 $0 $0
Andy Fotsch (Director) $0 $0 $0
Natalia Petrova (Director) $0 $0 $0
Karen Roque (Director) $0 $0 $0
Summer Shoemaker (Secretary) $0 $0 $0
Jodi Rudick (Executive Dir.) $0 $0 $0
+ View more people

Document Links

990
Filed on March 5, 2025

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$245,484
Expenses
$241,012
Net Income
$4,472
Net Assets
$161,326
Notable Sources of Revenue Percent of Total Revenue
Contributions $223,902
91.2%
Program Services $21,518
8.8%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $64
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $91,920
38.1%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $183,960
Total Liabilities $22,634
Net Assets $161,326
Compensation
Key Employees and Officers Compensation Related Other
Jodi Rudick (Executive Dir.) $91,920 $0 $0
Joelyn Cullen (Director) $0 $0 $0
Katey Longo (Director) $0 $0 $0
Maddie Mackey (Director) $0 $0 $0
Japhet Estrada Perez (President) $0 $0 $0
Bill Podway (Treasurer) $0 $0 $0
Chad Taggart (Director) $0 $0 $0
Dr Maddie Wallace (Director) $0 $0 $0
Amber Anderson (Director) $0 $0 $0
Morgan Barnes (Vice President) $0 $0 $0
Dusty Bowder (Director) $0 $0 $0
Christophe Cevasco (Director) $0 $0 $0
Andy Fotsch (Director) $0 $0 $0
Natalia Petrova (Director) $0 $0 $0
Karen Roque (Director) $0 $0 $0
Summer Shoemaker (Secretary) $0 $0 $0
+ View more people

Document Links

990
Filed on May 13, 2024

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$203,869
Expenses
$178,930
Net Income
$24,939
Net Assets
$156,854
Notable Sources of Revenue Percent of Total Revenue
Contributions $188,992
92.7%
Program Services $14,495
7.1%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $382
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $100,152
56.0%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $184,811
Total Liabilities $27,957
Net Assets $156,854
Compensation
Key Employees and Officers Compensation Related Other
Jodi Rudick (Executive Di) $84,540 $0 $15,613
Joelyn Cullen (Treasurer) $0 $0 $0
Amber Anderson (President) $0 $0 $0
Morgan Barnes (Vice Preside) $0 $0 $0
Gabriela Guevara (Board Member) $0 $0 $0
Jen Pham (Board Member) $0 $0 $0
Summer Shoemaker (Secretary) $0 $0 $0
Karen Roque (Board Member) $0 $0 $0
Katey Longo (Board Member) $0 $0 $0
Brandon Lindley (Board Member) $0 $0 $0
Bill Podway (Board Member) $0 $0 $0
Tamar Goldman-sachs (Board Member) $0 $0 $0
Hallie Swenson (Board Member) $0 $0 $0
Chad Taggart (Board Member) $0 $0 $0
Dr Maddie Wallace (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Nov. 14, 2022

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$202,924
Expenses
$192,357
Net Income
$10,567
Net Assets
$131,915
Notable Sources of Revenue Percent of Total Revenue
Contributions $187,868
92.6%
Program Services $13,690
6.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,366
0.7%
Notable Expenses Percent of Total Expenses
Executive Compensation $94,189
49.0%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $143,696
Total Liabilities $11,781
Net Assets $131,915
Compensation
Key Employees and Officers Compensation Related Other
Jodi Rudick (Executive Di) $81,000 $0 $13,190
Natalie Aguirre (Board Member) $0 $0 $0
Joelyn Cullen (Treasurer) $0 $0 $0
Karen Finerman (Board Member) $0 $0 $0
Andy Fotsch (Board Member) $0 $0 $0
Amber Anderson (President) $0 $0 $0
Morgan Barnes (Vice Preside) $0 $0 $0
Cody Decker (Board Member) $0 $0 $0
Gabriela Guevara (Board Member) $0 $0 $0
Jen Pham (Board Member) $0 $0 $0
Michael Matthews (Board Member) $0 $0 $0
Summer Shoemaker (Secretary) $0 $0 $0
Nicole Perez (Board Member) $0 $0 $0
Karen Roque (Board Member) $0 $0 $0
Katey Longo (Board Member) $0 $0 $0
Lauren Turton (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Feb. 23, 2022

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$233,548
Expenses
$207,789
Net Income
$25,759
Net Assets
$121,348
Notable Sources of Revenue Percent of Total Revenue
Contributions $203,913
87.3%
Program Services $29,112
12.5%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $523
0.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $82,570
39.7%
Assets/Debt
Total Assets $138,315
Total Liabilities $16,967
Net Assets $121,348
Compensation
Key Employees and Officers Compensation Related Other
Brett Murphy (President) $0 $0 $0
Kelli Metcalf (Treasurer) $0 $0 $0
Julie Wright (Vice President) $0 $0 $0
Jessica Wiley (Secretary) $0 $0 $0
Amber Anderson (Board Member) $0 $0 $0
Morgan Barnes (Board Member) $0 $0 $0
Cody Decker (Board Member) $0 $0 $0
Gabriela Guevara (Board Member) $0 $0 $0
Lauren Johnston (Board Member) $0 $0 $0
Robert Mackey (Board Member) $0 $0 $0
Benoit Roux (Board Member) $0 $0 $0
Max Shenk (Board Member) $0 $0 $0
Melissa Snook (Board Member) $0 $0 $0
Katey Longo (Board Member) $0 $0 $0
Kipp Williams (Board Member) $0 $0 $0
Jodi Rudick (Executive Director) $0 $0 $0
+ View more people

Document Links

990
Filed on Nov. 13, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$286,883
Expenses
$271,433
Net Income
$15,450
Net Assets
$95,589
Notable Sources of Revenue Percent of Total Revenue
Contributions $226,010
78.8%
Program Services $53,328
18.6%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $5,230
1.8%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,315
0.8%
Notable Expenses Percent of Total Expenses
Executive Compensation $53,788
19.8%
Professional Fundraising Fees $0
Other Salaries and Wages $18,095
6.7%
Assets/Debt
Total Assets $106,054
Total Liabilities $10,465
Net Assets $95,589
Compensation
Key Employees and Officers Compensation Related Other
Jodi Rudick (Executive Director) $0 $0 $0
Brett Murphy (President) $0 $0 $0
Kelli Metcalf (Treasurer) $0 $0 $0
Don Parks (Vice President) $0 $0 $0
Julie Wright (Secretary) $0 $0 $0
Frank A Bellavia (Board Member) $0 $0 $0
Gerhard Bendl (Board Member) $0 $0 $0
Lauren Johnston (Board Member) $0 $0 $0
Michael Dorvillier (Board Member) $0 $0 $0
Robert Mackey (Board Member) $0 $0 $0
Benoit Roux (Board Member) $0 $0 $0
Max Shenk (Board Member) $0 $0 $0
Tammy Tillack (Board Member) $0 $0 $0
Jessica Wiley (Board Member) $0 $0 $0
Kipp Williams (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Oct. 3, 2019

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$288,862
Expenses
$286,763
Net Income
$2,099
Net Assets
$91,757
Notable Sources of Revenue Percent of Total Revenue
Contributions $224,027
77.6%
Program Services $77,006
26.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$14,520
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,349
0.8%
Notable Expenses Percent of Total Expenses
Executive Compensation $100,500
35.0%
Professional Fundraising Fees $0
Other Salaries and Wages $10,044
3.5%
Assets/Debt
Total Assets $92,871
Total Liabilities $1,114
Net Assets $91,757
Compensation
Key Employees and Officers Compensation Related Other
Sheila Fortune (Executive Director) $100,500 $0 $0
Alisha Hawrylyszyn Frank (President) $0 $0 $0
Brett Murphy (Treasurer) $0 $0 $0
Jerit George (Vice President) $0 $0 $0
Krista Baroudi (Secretary) $0 $0 $0
James Dickerson (Board Member) $0 $0 $0
Michael Dorvillier (Board Member) $0 $0 $0
Don Parks (Board Member) $0 $0 $0
Gerhard Bendl (Board Member) $0 $0 $0
Bill Phillips (Board Member) $0 $0 $0
Carla Parra (Board Member) $0 $0 $0
Laurnie Durisoe (Board Member) $0 $0 $0
Silvina Petrate (Board Member) $0 $0 $0
Xochitl Cerda (Board Member) $0 $0 $0
Kipp Williams (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Aug. 22, 2018

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$326,295
Expenses
$289,992
Net Income
$36,303
Net Assets
$89,658
Notable Sources of Revenue Percent of Total Revenue
Contributions $228,525
70.0%
Program Services $100,493
30.8%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$3,173
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $450
0.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $100,346
34.6%
Professional Fundraising Fees $0
Other Salaries and Wages $14,893
5.1%
Assets/Debt
Total Assets $90,640
Total Liabilities $982
Net Assets $89,658
Compensation
Key Employees and Officers Compensation Related Other
Sheila Fortune (Executive Director) $100,346 $0 $0
James Niebling (President) $0 $0 $0
Brett Murphy (Vice President) $0 $0 $0
James Dickerson (Treasurer) $0 $0 $0
Krista Baroudi (Secretary) $0 $0 $0
Ca Marengo (Board Member) $0 $0 $0
Michael Dorvillier (Board Member) $0 $0 $0
Ike Fazzio (Board Member) $0 $0 $0
Rani Chatha (Board Member) $0 $0 $0
Tiffany Torgan Phillips (Board Member) $0 $0 $0
Carla Parra (Board Member) $0 $0 $0
Laurnie Durisoe (Board Member) $0 $0 $0
Steve Orenberg (Board Member) $0 $0 $0
Xochitl (Board Member) $0 $0 $0
Alisha Hawrylyszyn Frank (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Nov. 20, 2017

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$316,243
Expenses
$292,756
Net Income
$23,487
Net Assets
$53,355
Notable Sources of Revenue Percent of Total Revenue
Contributions $234,346
74.1%
Program Services $81,245
25.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $652
0.2%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $100,990
34.5%
Professional Fundraising Fees $0
Other Salaries and Wages $12,824
4.4%
Assets/Debt
Total Assets $58,027
Total Liabilities $4,672
Net Assets $53,355

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF
PDF (2 of 2)

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$324,144
Expenses
$347,033
Net Income
-$22,889
Net Assets
$29,868
Notable Sources of Revenue Percent of Total Revenue
Contributions $223,350
68.9%
Program Services $92,215
28.4%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $8,579
2.6%
Notable Expenses Percent of Total Expenses
Executive Compensation $96,063
27.7%
Professional Fundraising Fees $0
Other Salaries and Wages $47,699
13.7%
Assets/Debt
Total Assets $48,178
Total Liabilities $18,310
Net Assets $29,868

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$356,075
Expenses
$389,750
Net Income
-$33,675
Net Assets
$52,757
Notable Sources of Revenue Percent of Total Revenue
Contributions $238,102
66.9%
Program Services $124,331
34.9%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$9,673
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $3,315
0.9%
Notable Expenses Percent of Total Expenses
Executive Compensation $85,000
21.8%
Professional Fundraising Fees $0
Other Salaries and Wages $38,306
9.8%
Assets/Debt
Total Assets $65,757
Total Liabilities $13,000
Net Assets $52,757

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$316,078
Expenses
$382,423
Net Income
-$66,345
Net Assets
$143,481
Notable Sources of Revenue Percent of Total Revenue
Contributions $30,707
9.7%
Program Services $287,905
91.1%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$12,751
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $10,217
3.2%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $102,794
26.9%
Assets/Debt
Total Assets $143,481
Total Liabilities $0
Net Assets $143,481

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$271,369
Expenses
$264,967
Net Income
$6,402
Net Assets
$57,007
Notable Sources of Revenue Percent of Total Revenue
Contributions $227,103
83.7%
Program Services $33,114
12.2%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $3,300
1.2%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $7,852
2.9%
Notable Expenses Percent of Total Expenses
Executive Compensation $60,039
22.7%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $103,714
Total Liabilities $46,707
Net Assets $57,007

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

Gross receipts
Less than $50,000

Postcard filings do not ask for a specific revenue amount and provide no additional financial details.

Document Links

990-N

Postcard filing for an organization with gross receipts less than $50,000. These filings do not generate a downloadable form.

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains financial information from tax returns processed by the IRS since the 2012 calendar years, as well as data extracted from digital filings. IRS summary data also includes limited older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits for nonprofit organizations that spent $750,000 or more in federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Most organizations that have been recognized as tax exempt by the IRS have to file the Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file the Form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard," which does not contain financial details. Churches are not required to file Form 990.

Nonprofit Explorer has organizations that are claiming tax exemption in any of the 27 subsections of the 501(c) section of the tax code. Taxable trusts and private foundations that are required to file a form 990PF are also included.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes Employer Identification Numbers and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

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