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American Marketing Association Inc

San Diego Chapter
  • San Diego, CA
  • Tax-exempt since Jan. 2024
  • EIN: 33-0327498

Organization summary

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Donations to this organization are tax deductible.

Summary charts: organization finances over time

Revenue
$125k (2025)

Expenses
$123k (2025)

Total Assets
$53.1k (2025)

Total Liabilities
$0 (2025)

Years with missing data
Source: Form 990 tax filings from 2012 to 2025

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2025

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$125,481
Expenses
$123,439
Net Income
$2,042
Net Assets
$53,097
Notable Sources of Revenue Percent of Total Revenue
Contributions $34,897
27.8%
Program Services $81,035
64.6%
Investment Income $9
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $53,097
Total Liabilities $0
Net Assets $53,097
Compensation
Key Employees and Officers Compensation Other
Zachary Senvisky (President) $0 $0
Kathy Townend (Secretary) $0 $0
Janene Forman (Vp Finance/Treasurer) $0 $0
Jon Haber (Vp Membership) $0 $0
Kayla Yap (Vp Marketing) $0 $0
Nick Hofer (President Elect) $0 $0
Summer Haines (Vp Special Events Co Chair) $0 $0
Maya Sykes (Vp Volunteer Talent Management) $0 $0
Judy Parker (Vp Collegiate Relations) $0 $0
Claudia Chow (Past President) $0 $0
Amanda Henderson (Vp Programming Co Chair) $0 $0
Lisa Tomaselli (Vp Programming Co Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Nov. 4, 2025

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2024

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$110,366
Expenses
$88,805
Net Income
$21,561
Net Assets
$51,055
Notable Sources of Revenue Percent of Total Revenue
Contributions $43,166
39.1%
Program Services $60,050
54.4%
Investment Income $1
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $934
0.8%
Assets/Debt
Total Assets $51,055
Total Liabilities $0
Net Assets $51,055
Compensation
Key Employees and Officers Compensation Other
Frank Cowell (Past President) $0 $0
Kathy Townend (Secretary) $0 $0
Janene Forman (Vp Finance/Treasurer) $0 $0
Ron Marcus (Vp Marketing Co Chair) $0 $0
Kirsty Nunez (Vp Of Special Events) $0 $0
Claudia Chow (President) $0 $0
Tom Mcfadden (Vp Sponsorships) $0 $0
Maya Sykes (Vp Volunteer Talent Manage) $0 $0
Varvara Lynch (Vp Programmaing Co Chair) $0 $0
Lisa Tomaselli (Vp Programmaing Co Chair) $0 $0
Jon Haber (Vp Membership) $0 $0
Summer Haines (Vp Special Events Co Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on Dec. 16, 2024

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$84,756
Expenses
$64,180
Net Income
$20,576
Net Assets
$29,494
Notable Sources of Revenue Percent of Total Revenue
Contributions $31,348
37.0%
Program Services $47,992
56.6%
Investment Income $5
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $371
0.4%
Assets/Debt
Total Assets $29,494
Total Liabilities $0
Net Assets $29,494

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$31,322
Expenses
$29,308
Net Income
$2,014
Net Assets
$8,426
Notable Sources of Revenue Percent of Total Revenue
Contributions $10,400
33.2%
Program Services $15,808
50.5%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $8,426
Total Liabilities $0
Net Assets $8,426

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$93,596
Expenses
$101,099
Net Income
-$7,503
Net Assets
$6,411
Notable Sources of Revenue Percent of Total Revenue
Contributions $7,253
7.7%
Program Services $82,252
87.9%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2
0.0%
Assets/Debt
Total Assets $6,411
Total Liabilities $0
Net Assets $6,411

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$101,693
Expenses
$107,959
Net Income
-$6,266
Net Assets
$13,914
Notable Sources of Revenue Percent of Total Revenue
Contributions $5,393
5.3%
Program Services $89,480
88.0%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $13,914
Total Liabilities $0
Net Assets $13,914

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$62,116
Expenses
$80,493
Net Income
-$18,377
Net Assets
$20,180
Notable Sources of Revenue Percent of Total Revenue
Contributions $24,854
40.0%
Program Services $27,053
43.6%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $20,180
Total Liabilities $0
Net Assets $20,180

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$55,156
Expenses
$39,626
Net Income
$15,530
Net Assets
$38,557
Notable Sources of Revenue Percent of Total Revenue
Contributions $50,377
91.3%
Program Services $62,012
> 100%
Investment Income $0
Net Fundraising -$68,952
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $38,557
Total Liabilities $0
Net Assets $38,557
Compensation
Key Employees and Officers Compensation Other
Shelley Callahan (Past President) $0 $0
Kirsty Nunez (Co Vp Sponsrshp) $0 $0
Linda Phillips (Co Vp Progams) $0 $0
Molly Borchers (Mberemship) $0 $0
Scott Robinson (Vp Corp Engmt) $0 $0
Jimmy Page (Vp Analytics) $0 $0
Eric Flynn (Vp Collegiate) $0 $0
Karisa Macias (Secretary) $0 $0
Kathy Townend (Treasurer) $0 $0
Anetra Henry Hunting (Co Vp Sponsrshp) $0 $0
Brittany Ludera (Vp Volunteers) $0 $0
Brandon Hull (Vp Alliances) $0 $0
Mandy Fisher (Vp Careers) $0 $0
David Palmer (President) $0 $0
Christine Wiley (Vp Int Coms) $0 $0
Rachel Harrison Brown (Vp Social Media) $0 $0
Bill Winn (Vp Content) $0 $0
Jacques Pavlenyi (Co Vp Program) $0 $0
Tysa Fennern (Vp Special Int.) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 7, 2016

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML
PDF (2 of 2)

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$4,908
Expenses
$37,631
Net Income
-$32,723
Net Assets
$23,027
Notable Sources of Revenue Percent of Total Revenue
Contributions $22,346
> 100%
Program Services $51,613
> 100%
Investment Income $2
0.0%
Net Fundraising -$80,225
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $23,027
Total Liabilities $0
Net Assets $23,027
Compensation
Key Employees and Officers Compensation Other
Shelley Callahan (President) $0 $0
Kirsty Nunez (Past President) $0 $0
Linda Phillips (Vp Progams) $0 $0
Amy Muraoka (Co Vp Mbership) $0 $0
Jimmy Page (Vp Analytics) $0 $0
David Palmer (Co Vp Membrship) $0 $0
Karisa Macias (Vp Communicate) $0 $0
Barbara Haines (Executive Dir.) $0 $0
Kathy Townend (Vp Finance) $0 $0
Britt Nevetsky (Co Vp Sponsrshp) $0 $0
Ken Schmitt (President Elect) $0 $0
Frank Cowell (Secretary) $0 $0
Sterling Doak (Co Vp Sponsrshp) $0 $0
Mary Beth Mccabe (Vp College Rlts) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 21, 2015

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$72,541
Expenses
$43,556
Net Income
$28,985
Net Assets
$55,750
Notable Sources of Revenue Percent of Total Revenue
Contributions $34,000
46.9%
Program Services $69,396
95.7%
Investment Income $2
0.0%
Net Fundraising -$38,074
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $55,750
Total Liabilities $0
Net Assets $55,750
Compensation
Key Employees and Officers Compensation Other
Kirsty Nunez (President) $0 $0
Dan Bishop (Past President) $0 $0
Amy Muraoka (Co Vp Progams) $0 $0
Ken Schmitt (Co Vp Membrship) $0 $0
Paul June (Vp Special Evnt) $0 $0
Jimmy Page (Vp Analytics) $0 $0
John Ruzicka (Co Vp Membrship) $0 $0
Frank Cowell (Vp Communicate) $0 $0
Barbara Haines (Executive Dir.) $0 $0
Kathy Townend (Treasurer) $0 $0
Sterling Doak (Co Vp Sponsrshp) $0 $0
Shelly Callahan (President Elect) $0 $0
Elizabeth Snyder (Secretary) $0 $0
Andrew Cortez (Co Vp Sponsrshp) $0 $0
Mary Beth Mccabe (Vp College Rlts) $0 $0
Linda Phillips (Co Vp Progams) $0 $0
Chelsea Bakewell (Co Vp Progams) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 25, 2014

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2013

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$45,547
Expenses
$44,884
Net Income
$663
Net Assets
$26,765
Notable Sources of Revenue Percent of Total Revenue
Contributions $24,900
54.7%
Program Services $54,638
> 100%
Investment Income $3
0.0%
Net Fundraising -$49,729
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $26,765
Total Liabilities $0
Net Assets $26,765

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF
PDF (2 of 2)

Fiscal Year Ending June
2012

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$45,015
Expenses
$39,707
Net Income
$5,308
Net Assets
$26,102
Notable Sources of Revenue Percent of Total Revenue
Contributions $22,446
49.9%
Program Services $20,936
46.5%
Investment Income $2
0.0%
Net Fundraising -$6,479
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $26,102
Total Liabilities $0
Net Assets $26,102

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2001

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »

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About Nonprofit Explorer

Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

By Andrea Suozzo, Alec Glassford, Ash Ngu and Brandon Roberts.

Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

Updated