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Cherry Marketing Institute Inc

  • Dewitt, MI
  • EIN: 38-2814494

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$1.63M (2023)

Expenses
$1.26M (2023)

Total Assets
$1.71M (2023)

Total Liabilities
$156k (2023)

Source: Form 990 tax filings from 2012 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Sept.
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,625,000
Expenses
$1,260,017
Net Income
$364,983
Net Assets
$1,551,692
Notable Sources of Revenue Percent of Total Revenue
Contributions $598,152
36.8%
Program Services $1,003,172
61.7%
Investment Income $9,844
0.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $13,577
0.8%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $255
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $189,013
15.0%
Professional Fundraising Fees $0
Other Salaries and Wages $149,036
11.8%
Assets/Debt
Total Assets $1,708,036
Total Liabilities $156,344
Net Assets $1,551,692
Compensation
Key Employees and Officers Compensation Related Other
Julie Gordon (President) $152,853 $0 $26,764
Danielle Brien (Director (Ended 9/1/23)) $0 $0 $0
Mark Schilling (Director) $0 $0 $0
Daryl Peterson (Director (Started 9/1/23)) $0 $0 $0
Emily Miezio (Director (Started 9/1/23)) $0 $0 $0
Melanie Laperriere (Director/Vice Chair) $0 $0 $0
Terry Sorenson (Secretary) $0 $0 $0
Marc Rowley (Treasurer (Ended 9/13/23)) $0 $0 $0
Josh Mcmullin (Treasurer (Started 9/13/23)) $0 $0 $0
Jeff Send (Vice Chair (Ended 9/1/23)) $0 $0 $0
Mike Van Agtmael (Chair (Ended 9/1/23)) $0 $0 $0
Brian Altonen (Chair (Started 9/1/23)) $0 $0 $0
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Document Links

990
Filed on Jan. 23, 2024

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,359,448
Expenses
$1,094,525
Net Income
$264,923
Net Assets
$1,186,709
Notable Sources of Revenue Percent of Total Revenue
Contributions $826,867
60.8%
Program Services $526,700
38.7%
Investment Income $4,636
0.3%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,245
0.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $174,962
16.0%
Professional Fundraising Fees $0
Other Salaries and Wages $106,077
9.7%
Assets/Debt
Total Assets $1,274,089
Total Liabilities $87,380
Net Assets $1,186,709
Compensation
Key Employees and Officers Compensation Related Other
Julie Gordon (President) $153,903 $0 $24,731
Melanie Laperriere (Director) $0 $0 $0
Mark Schilling (Director) $0 $0 $0
Danielle Brien (Director) $0 $0 $0
Mike Van Agtmael (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Terry Sorenson (Secretary) $0 $0 $0
Marc Rowley (Treasurer) $0 $0 $0
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Document Links

990
Filed on Jan. 23, 2023

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,086,852
Expenses
$1,111,776
Net Income
-$24,924
Net Assets
$921,786
Notable Sources of Revenue Percent of Total Revenue
Contributions $606,026
55.8%
Program Services $480,194
44.2%
Investment Income $632
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $168,569
15.2%
Professional Fundraising Fees $0
Other Salaries and Wages $109,826
9.9%
Assets/Debt
Total Assets $1,019,531
Total Liabilities $97,745
Net Assets $921,786
Compensation
Key Employees and Officers Compensation Related Other
Julie Gordon (President) $135,603 $0 $28,569
Dan Sievert (Director) $0 $0 $0
Jay Jollay (Director) $0 $0 $0
Melanie Laperriere (Director) $0 $0 $0
Sarah Schlukebir (Director (Ended 9/1/21)) $0 $0 $0
Danielle Brien (Director) $0 $0 $0
Mike Van Agtmael (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Terry Sorenson (Secretary) $0 $0 $0
Marc Rowley (Treasurer) $0 $0 $0
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Document Links

990
Filed on Feb. 7, 2022

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Sept.
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,619,264
Expenses
$1,641,894
Net Income
-$22,630
Net Assets
$946,710
Notable Sources of Revenue Percent of Total Revenue
Contributions $611,835
37.8%
Program Services $970,052
59.9%
Investment Income $37,377
2.3%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $181,280
11.0%
Professional Fundraising Fees $0
Other Salaries and Wages $116,643
7.1%
Assets/Debt
Total Assets $1,064,145
Total Liabilities $117,435
Net Assets $946,710
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson (President (Ended Jan 2020)) $175,100 $0 $42,940
Dan Sievert (Director) $0 $0 $0
Jay Jollay (Director) $0 $0 $0
Melanie Laperriere (Director) $0 $0 $0
Sarah Schlukebir (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Mike Van Agtmael (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Terry Sorenson (Secretary) $0 $0 $0
Marc Rowley (Treasurer) $0 $0 $0
Julie Gordon (President (As Of Jan 2020)) $0 $0 $0
+ View more people

Document Links

990
Filed on Jan. 13, 2021

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Sept.
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,019,571
Expenses
$2,058,251
Net Income
-$38,680
Net Assets
$969,340
Notable Sources of Revenue Percent of Total Revenue
Contributions $619,535
30.7%
Program Services $1,385,769
68.6%
Investment Income $14,267
0.7%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $220,583
10.7%
Professional Fundraising Fees $0
Other Salaries and Wages $77,962
3.8%
Assets/Debt
Total Assets $1,059,159
Total Liabilities $89,819
Net Assets $969,340
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Directo) $171,373 $0 $45,222
Marc Rowley (Director) $0 $0 $0
Glenn Lacross (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Dan Sievert (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
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Document Links

990
Filed on Jan. 10, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,814,805
Expenses
$1,922,110
Net Income
-$107,305
Net Assets
$1,008,020
Notable Sources of Revenue Percent of Total Revenue
Contributions $503,805
27.8%
Program Services $1,291,064
71.1%
Investment Income $19,936
1.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $207,660
10.8%
Professional Fundraising Fees $0
Other Salaries and Wages $97,765
5.1%
Assets/Debt
Total Assets $1,099,616
Total Liabilities $91,596
Net Assets $1,008,020
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Directo) $165,968 $0 $44,191
Marc Rowley (Director) $0 $0 $0
Glenn Lacross (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Dan Sievert (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
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990
Filed on Jan. 14, 2019

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,402,304
Expenses
$2,146,872
Net Income
$255,432
Net Assets
$1,115,325
Notable Sources of Revenue Percent of Total Revenue
Contributions $827,472
34.4%
Program Services $1,572,958
65.5%
Investment Income $1,874
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $209,908
9.8%
Professional Fundraising Fees $0
Other Salaries and Wages $91,200
4.2%
Assets/Debt
Total Assets $1,267,657
Total Liabilities $152,332
Net Assets $1,115,325
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Directo) $162,125 $0 $45,426
Dan Sievert (Director) $0 $0 $0
Glenn Lacross (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Marc Rowley (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
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990
Filed on Feb. 1, 2018

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Sept.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,737,027
Expenses
$1,921,192
Net Income
-$184,165
Net Assets
$859,893
Notable Sources of Revenue Percent of Total Revenue
Contributions $667,986
38.5%
Program Services $1,067,615
61.5%
Investment Income $1,543
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$117
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $203,929
10.6%
Professional Fundraising Fees $0
Other Salaries and Wages $83,555
4.3%
Assets/Debt
Total Assets $982,008
Total Liabilities $122,115
Net Assets $859,893
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Director) $163,846 $0 $42,673
Dan Sievert (Director) $0 $0 $0
Glenn Lacross (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Mark Rowley (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
+ View more people

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990
Filed on Jan. 15, 2017

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,167,671
Expenses
$2,009,451
Net Income
$158,220
Net Assets
$1,044,058
Notable Sources of Revenue Percent of Total Revenue
Contributions $726,899
33.5%
Program Services $1,440,601
66.5%
Investment Income $171
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $197,150
9.8%
Professional Fundraising Fees $0
Other Salaries and Wages $88,158
4.4%
Assets/Debt
Total Assets $1,200,854
Total Liabilities $156,796
Net Assets $1,044,058
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Directo) $153,053 $0 $40,590
Dan Sievert (Director) $0 $0 $0
Glenn Lacrosse (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Mark Rowley (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
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990
Filed on Dec. 14, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,266,108
Expenses
$2,170,977
Net Income
$95,131
Net Assets
$885,838
Notable Sources of Revenue Percent of Total Revenue
Contributions $603,324
26.6%
Program Services $1,662,544
73.4%
Investment Income $240
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $171,897
7.9%
Professional Fundraising Fees $0
Other Salaries and Wages $98,660
4.5%
Assets/Debt
Total Assets $1,003,439
Total Liabilities $117,601
Net Assets $885,838
Compensation
Key Employees and Officers Compensation Related Other
Philip J Korson Ii (President/Managing Directo) $142,769 $0 $29,128
Dan Sievert (Director) $0 $0 $0
Glenn Lacrosse (Director) $0 $0 $0
Michael Deruiter (Director) $0 $0 $0
Terry Sorenson (Director) $0 $0 $0
Dr Gary Kaberle (Director) $0 $0 $0
Randy Willmeng (Chair) $0 $0 $0
Jeff Send (Vice Chair) $0 $0 $0
Mark Rowley (Secretary) $0 $0 $0
Mike Van Agtmael (Treasurer) $0 $0 $0
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990
Filed on Jan. 14, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,269,309
Expenses
$1,597,321
Net Income
-$328,012
Net Assets
$790,707
Notable Sources of Revenue Percent of Total Revenue
Contributions $587,514
46.3%
Program Services $681,622
53.7%
Investment Income $173
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $183,650
11.5%
Professional Fundraising Fees $0
Other Salaries and Wages $68,050
4.3%
Assets/Debt
Total Assets $911,776
Total Liabilities $121,069
Net Assets $790,707

Document Links

990
Filed on March 14, 2014

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Sept.
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,425,689
Expenses
$2,423,873
Net Income
$1,816
Net Assets
$1,118,719
Notable Sources of Revenue Percent of Total Revenue
Contributions $480,255
19.8%
Program Services $1,945,237
80.2%
Investment Income $197
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $169,679
7.0%
Professional Fundraising Fees $0
Other Salaries and Wages $64,956
2.7%
Assets/Debt
Total Assets $1,216,125
Total Liabilities $97,406
Net Assets $1,118,719

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2011

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Sept.
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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Byline

By Andrea Suozzo, Alec Glassford and Ash Ngu, ProPublica, and Brandon Roberts, Special to ProPublica.
Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

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