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Madison Advertising Federation Inc

American Advertising Federation Mad
  • Madison, WI
  • Tax-exempt since Jan. 1982
  • EIN: 39-1390512

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$34.5k (2023)

Expenses
$25.5k (2023)

Total Assets
$18.9k (2023)

Total Liabilities
$2.45k (2023)

Years with multiple filings
Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$34,526
Expenses
$25,522
Net Income
$9,004
Net Assets
$16,444
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,750
5.1%
Program Services $25,057
72.6%
Investment Income $51
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $18,889
Total Liabilities $2,445
Net Assets $16,444
Compensation
Key Employees and Officers Compensation Other
Robin Wendt (Communication Co Chair) $3,000 $0
John Shoemaker (President) $0 $0
Allison Lindorfer (Vice President) $0 $0
Megan Leick (Past President) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 20, 2023

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$33,948
Expenses
$41,653
Net Income
-$7,705
Net Assets
$7,440
Notable Sources of Revenue Percent of Total Revenue
Contributions $400
1.2%
Program Services $26,335
77.6%
Investment Income $8
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $10,607
Total Liabilities $3,167
Net Assets $7,440
Compensation
Key Employees and Officers Compensation Other
Robin Wendt (Executive Director) $12,000 $0
Megan Leick (President) $0 $0
John Shoemaker (Vice President) $0 $0
Allison Lindorfer (Secretary/Treasurer) $0 $0
Ashley Taylor (Past President) $0 $0
+ View more people

Document Links

990-EZ
Filed on Sept. 20, 2023

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$30,446
Expenses
$31,224
Net Income
-$778
Net Assets
$15,145
Notable Sources of Revenue Percent of Total Revenue
Contributions $800
2.6%
Program Services $20,467
67.2%
Investment Income $15
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $19,900
Total Liabilities $4,755
Net Assets $15,145
Compensation
Key Employees and Officers Compensation Other
Robin M Wendt (Executive Director) $12,000 $0
Ashley Taylor (Past President) $0 $0
Megan Leick (President) $0 $0
John Shoemaker (Vice President) $0 $0
Allison Lindorfer (Secretary/Treasurer) $0 $0
Jennifer Welsh (Sponsorship/Fundraising Chair) $0 $0
Aaron Manoue (Networking Events Chair) $0 $0
Jill Genter (American Adv Awards Co Chair) $0 $0
Katrina Dunlavey (American Adv Awards Co Chair) $0 $0
Heather Franklin (Membership Chair) $0 $0
Tom Graybill (Membership Chair) $0 $0
Nicole Kahl (Community Outreach Co Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on April 13, 2022

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$58,318
Expenses
$63,463
Net Income
-$5,145
Net Assets
$15,923
Notable Sources of Revenue Percent of Total Revenue
Contributions $4,500
7.7%
Program Services $44,124
75.7%
Investment Income $60
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $100
0.2%
Assets/Debt
Total Assets $21,867
Total Liabilities $5,944
Net Assets $15,923
Compensation
Key Employees and Officers Compensation Other
Robin M Wendt (Executive Director) $12,845 $0
Erin Horswill (President & Service Award Chair) $0 $0
Ashley Taylor (Vice President & Programs) $0 $0
Megan Leick (Secretary/Treasurer) $0 $0
Emily Shea (Past President & Sma Chair) $0 $0
Jerad Clark (Sponsorship/Fundraising Co Chair) $0 $0
Nicole Jenkins (Sponsorship/Fundraising Co Chair) $0 $0
Mckenna Sokol (Addy's Co Chair) $0 $0
Ann Gundlach (Addy's Co Chair) $0 $0
Shar Hermanson (Membership Co Chair) $0 $0
Tom Graybill (Membership Co Chair) $0 $0
Jeffrey Jensen (Community Outreach Co Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on May 3, 2021

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$65,224
Expenses
$54,989
Net Income
$10,235
Net Assets
$21,068
Notable Sources of Revenue Percent of Total Revenue
Contributions $3,055
4.7%
Program Services $51,037
78.2%
Investment Income $25
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $27,172
Total Liabilities $6,104
Net Assets $21,068

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$73,935
Expenses
$79,955
Net Income
-$6,020
Net Assets
$10,833
Notable Sources of Revenue Percent of Total Revenue
Contributions $5,600
7.6%
Program Services $49,289
66.7%
Investment Income $9
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $27,747
Total Liabilities $16,914
Net Assets $10,833
Compensation
Key Employees and Officers Compensation Other
Sharon Pertzborn Jensen (Executive Dir Until Sept 2018) $0 $0
Robin M Wendt (Executive Dir Since Oct 2018) $0 $0
Emily Shea (President) $0 $0
Erin Horswill (Vice President) $0 $0
Ashley Taylor (Secretary/Treasurer) $0 $0
Becki Noel (Past President) $0 $0
Jerad Clark (Sponsorship/Fundraising Chair) $0 $0
Connie Dettman (Networking Events Chair) $0 $0
Allison Lindorfer (American Adv Awards Co Chair) $0 $0
Mckenna Sokol (American Adv Awards Co Chair) $0 $0
Shar Hermanson (Membership Chair) $0 $0
Jeffrey Jensen (Community Outreach Cochair) $0 $0
+ View more people

Document Links

990-EZ
Filed on April 30, 2019

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$99,245
Expenses
$88,017
Net Income
$11,228
Net Assets
$16,853
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $79,852
80.5%
Investment Income $7
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $35,273
Total Liabilities $18,420
Net Assets $16,853
Compensation
Key Employees and Officers Compensation Other
Sharon Pertzborn Jensen Jensen Man (Executive Director) $29,478 $0
Kristin Kupres Kennedy Communicati (Past President/Silver Medal Award C) $0 $0
Becki Noel Wmtv (President/Service Award Chair) $0 $0
Emily Shea Stephan Brady Inc Inc (Vice President/Programs Chair) $0 $0
Kelly Meyer The Digital Ring (Communications Chair) $0 $0
Jessica Witt 5 Nines (Aaf Awards Co Chair) $0 $0
Erin Horswill Wisc Tv (Secretary/Treasurer) $0 $0
Ashley Taylor Wmtv (Membership Co Chair) $0 $0
Shar Hermanson Wclowjvl Radio (Networking Events Co Chair) $0 $0
Brian Unitan Adams Outdoor Adverti (Hospitality Chair) $0 $0
Jeffrey Jensen Great Lakes Higher (Community Outreach Co Chair) $0 $0
Chad Hopper Red Card Media (Fundraising Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on April 8, 2018

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$67,512
Expenses
$77,986
Net Income
-$10,474
Net Assets
$5,625
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $57,680
85.4%
Investment Income $13
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $26,555
Total Liabilities $20,930
Net Assets $5,625
Compensation
Key Employees and Officers Compensation Other
Sharon Pertzborn Jensen Jensen Man (Executive Director) $28,597 $0
Kristin Kupres Kennedy Communicati (President) $0 $0
Becki Noel Wmtv (Vice President) $0 $0
Emily Shea Stephan Brady Inc Inc (Secretary / Treasure) $0 $0
Candace Clark Kennedy Communicatio (Past President) $0 $0
Kelly Meyer The Digital Ring (Aaf Awards) $0 $0
Jessica Witt 5 Nines (Aaf Awards Co Chair) $0 $0
Jessica Morrison American Family I (Communications) $0 $0
Caroline Sullivan Wi Foundation (Membership) $0 $0
Erin Horswill Wisc Tv (Membership Co Chair) $0 $0
Melissa Meyer The Cap Time (Membership Co Chair) $0 $0
Ashley Taylor Wmtv (Social Events) $0 $0
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990-EZ
Filed on March 16, 2017

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2015

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$75,562
Expenses
$71,320
Net Income
$4,242
Net Assets
$16,099
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $51,805
68.6%
Investment Income $19
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $23,246
Total Liabilities $7,147
Net Assets $16,099
Compensation
Key Employees and Officers Compensation Other
Sharon Pertzborn Jensen (Executive Di) $9,178 $0
Candace Clark (President) $0 $0
Kristin Schmidt (Vice Preside) $0 $0
Becki Noel (Secretary /) $0 $0
Kelly Meyer (Aaf Awards) $0 $0
Jessica Morrison (Communicatio) $0 $0
Emily Shea (Membership) $0 $0
Ashley Taylor (Social Event) $0 $0
Brian Unitan (Hospitality) $0 $0
Sandy Weisberger (Community Ou) $0 $0
Travis Wichmann (Fundraising) $0 $0
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990-EZ
Filed on April 1, 2016

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2014

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$60,045
Expenses
$70,878
Net Income
-$10,833
Net Assets
$11,855
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $42,488
70.8%
Investment Income $27
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $25,029
Total Liabilities $13,174
Net Assets $11,855
Compensation
Key Employees and Officers Compensation Other
Lois Weiland (Executive Di) $19,373 $0
Alan Bergstrom (President) $0 $0
Candace Clark (Vice Preside) $0 $0
Kristin Schmidt (Secretary/Tr) $0 $0
Kristin Klenke (Membership) $0 $0
Emily Shea (Membership) $0 $0
Brian Unitan (Networking) $0 $0
Ashley Taylor (Education) $0 $0
Travis Wichmann (Sponsorship) $0 $0
Becki Sherven (Communicatio) $0 $0
Ellie Sherven (Addys Chair) $0 $0
+ View more people

Document Links

990-EZ
Filed on May 15, 2015

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2013

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$57,206
Expenses
$72,745
Net Income
-$15,539
Net Assets
$22,688
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $39,514
69.1%
Investment Income $55
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $37,960
Total Liabilities $15,272
Net Assets $22,688
Compensation
Key Employees and Officers Compensation Other
Lois Weiland (Executive Di) $18,308 $0
Andrea Barber (Past Preside) $0 $0
Tom Marks (President) $0 $0
Alan Bergstrom (Vice Preside) $0 $0
Candace Clark (Secretary/Tr) $0 $0
Kristin Klenke (Membership) $0 $0
Brian Unitan (Networking) $0 $0
Ashley Taylor (Education) $0 $0
Dave Abangan (Diversity) $0 $0
Kristin Schmidt (Addys) $0 $0
Becki Sherven (Communicatio) $0 $0
+ View more people

Document Links

990-EZ
Filed on May 13, 2014

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2012

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$36,738
Expenses
$58,955
Net Income
-$22,217
Net Assets
$38,227
Notable Sources of Revenue Percent of Total Revenue
Contributions $3,082
8.4%
Program Services $33,352
90.8%
Investment Income $59
0.2%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $245
0.7%
Assets/Debt
Total Assets $42,981
Total Liabilities $4,754
Net Assets $38,227

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending Dec.
2011

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$28,956
Expenses
$12,867
Net Income
$16,089
Net Assets
$60,444
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $1,555
5.4%
Investment Income $23
0.1%
Net Fundraising $366
1.3%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $2,361
8.2%
Assets/Debt
Total Assets $60,444
Total Liabilities $0
Net Assets $60,444

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2011

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$40,603
Expenses
$40,726
Net Income
-$123
Net Assets
$45,279
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $3,099
7.6%
Investment Income $42
0.1%
Net Fundraising $14,695
36.2%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $350
0.9%
Assets/Debt
Total Assets $44,295
Total Liabilities -$984
Net Assets $45,279

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990-EZ

Short form tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »

Byline

By Andrea Suozzo, Alec Glassford and Ash Ngu, ProPublica, and Brandon Roberts, Special to ProPublica.
Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

Updated