Every Mother Counts
Organization summary
Type of Nonprofit
Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.
Category: Health — General and Rehabilitative / Public Health Program (Includes General Health and Wellness Promotion Services) (NTEE)
Donations to this organization are tax deductible.
Summary charts: organization finances over time
Revenue $8.08M (2022)
Expenses $7.74M (2022)
Total Assets $12.3M (2022)
Total Liabilities $1.29M (2022)
Tax Filings by Year
Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.
Fiscal Year Ending Dec.
2022
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $8,052,561 |
99.7%
|
| Program Services | $0 | |
| Investment Income | $179,558 |
2.2%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$170,233 | |
| Sales of Assets | $14,986 |
0.2%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $464 |
0.0%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $395,664 |
5.1%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $1,111,387 |
14.4%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $12,284,734 | |
| Total Liabilities | $1,287,826 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Nan Strauss (Managing Dir. Of Policy, Adv. & Gran) | $191,211 | $0 | $23,020 |
| Grace Kellum (Dir. Of Brand Partnerships) | $125,000 | $0 | $5,000 |
| Courtney Yannacci Saldana (Chief Of Staff (From 8/1/22)) | $122,715 | $0 | $16,581 |
Document Links
990
Filed on Nov. 2, 2023Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2021
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $7,529,893 |
91.1%
|
| Program Services | $650,000 |
7.9%
|
| Investment Income | $225,315 |
2.7%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$134,059 | |
| Sales of Assets | -$5,231 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $0 |
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $218,837 |
3.4%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $1,412,474 |
22.0%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $11,774,449 | |
| Total Liabilities | $992,973 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Nan Strauss (Managing Dir. Of Policy, Adv. & Grant) | $191,995 | $0 | $21,856 |
| Chanelle Church (Senior Director, Corp. Partnerships) | $156,041 | $0 | $22,144 |
| Jenny Chang (Dir. Of Strategy & Development) | $138,147 | $0 | $18,614 |
Document Links
990
Filed on Nov. 15, 2022Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2020
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $8,646,430 |
98.3%
|
| Program Services | $0 | |
| Investment Income | $88,043 |
1.0%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$77,117 | |
| Sales of Assets | $39,784 |
0.5%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $95,524 |
1.1%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $118,389 |
2.5%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $1,105,653 |
23.6%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $9,776,999 | |
| Total Liabilities | $651,581 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Sabrina Dupre (Managing Dir. Of Comm., Development & Eng.) | $210,522 | $0 | $25,453 |
| Nan Strauss (Managing Dir. Of Policy, Adv. & Grant) | $161,969 | $0 | $17,095 |
| Jenny Chang (Dir. Of Strategy & Development) | $142,449 | $0 | $16,439 |
Document Links
990
Filed on Nov. 12, 2021Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2019
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $4,217,427 |
95.8%
|
| Program Services | $0 | |
| Investment Income | $65,185 |
1.5%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$51,981 | |
| Sales of Assets | $22,798 |
0.5%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $147,943 |
3.4%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $255,594 |
7.1%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $838,907 |
23.2%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $5,487,853 | |
| Total Liabilities | $402,696 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Elizabeth Grayer (Interim Executive Director) | $169,977 | $0 | $2,734 |
| Sabrina Dupre Managing Dir (Of Comm., Development & Eng.) | $153,436 | $0 | $1,874 |
| Jessica Bowers (Director Of Grants Program) | $125,000 | $0 | $5,674 |
Document Links
990
Filed on Nov. 12, 2020Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2018
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $3,465,794 |
97.8%
|
| Program Services | $0 | |
| Investment Income | $71,791 |
2.0%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$18,874 | |
| Sales of Assets | $3,722 |
0.1%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $19,852 |
0.6%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $275,971 |
7.5%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $1,099,137 |
29.7%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $4,505,183 | |
| Total Liabilities | $225,874 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Alexander Newbold (Cfo Until 12/15/2018) | $155,664 | $0 | $12,307 |
| Wallis Post (Dir. Of Communications & Marketing) | $141,368 | $0 | $13,089 |
| Jenny Chang (Director Of Strategy & Development) | $131,588 | $0 | $2,748 |
Document Links
990
Filed on Nov. 12, 2019Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2017
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $4,529,131 |
> 100%
|
| Program Services | $0 | |
| Investment Income | $84,539 |
1.9%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$202,170 | |
| Sales of Assets | $11,727 |
0.3%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $104,310 |
2.3%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $250,123 |
7.0%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $862,911 |
24.2%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $4,802,141 | |
| Total Liabilities | $309,269 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Alexander Newbold (Cfo;Interim Treasurer Until 8/2017) | $148,476 | $0 | $12,306 |
| Kristen Kirkland (Coo Until 12/2017) | $145,285 | $0 | $10,775 |
| Wallis Post (Dir. Of Communications & Marketing) | $138,972 | $0 | $1,524 |
Document Links
990
Filed on Sept. 22, 2018Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2016
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $3,020,862 |
98.3%
|
| Program Services | $0 | |
| Investment Income | $78,289 |
2.5%
|
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | -$94,238 | |
| Sales of Assets | $19,375 |
0.6%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $47,018 |
1.5%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $249,739 |
9.6%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $682,899 |
26.2%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $3,812,922 | |
| Total Liabilities | $263,151 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Alex Newbold (Treasurer & Cfo) | $144,232 | $0 | $17,928 |
| Kristen Kirkland (Chief Operations And Talent Officer) | $119,878 | $0 | $12,210 |
| Susan Kotcher (Executive Director 3/2016 9/2016) | $105,354 | $0 | $7,409 |
Document Links
990
Filed on May 25, 2017Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2015
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $4,162,172 |
98.3%
|
| Program Services | $0 | |
| Investment Income | $21,314 |
0.5%
|
| Bond Proceeds | $0 | |
| Royalties | $16,310 |
0.4%
|
| Rental Property Income | $0 | |
| Net Fundraising | -$35,918 | |
| Sales of Assets | $909 |
0.0%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $55,438 |
1.3%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $381,231 |
10.5%
|
| Professional Fundraising Fees | $57,000 |
1.6%
|
| Other Salaries and Wages | $605,372 |
16.7%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $3,630,228 | |
| Total Liabilities | $506,859 |
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Erin Thornton (Treas. & Exec. Dir. Until 07/2015) | $170,300 | $0 | $4,254 |
| Debra Duffy (Director Of Communications & Events) | $142,100 | $0 | $0 |
| Alex Newbold (Treas. & Dir. Of Bus. Dev. & Fin.) | $139,515 | $0 | $18,164 |
Document Links
990
Filed on Oct. 1, 2016Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2014
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $1,910,994 |
91.9%
|
| Program Services | $0 | |
| Investment Income | $1,802 |
0.1%
|
| Bond Proceeds | $0 | |
| Royalties | $158,494 |
7.6%
|
| Rental Property Income | $0 | |
| Net Fundraising | -$20,830 | |
| Sales of Assets | $37 |
0.0%
|
| Net Inventory Sales | $0 | |
| Other Revenue | $28,254 |
1.4%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $228,098 |
7.9%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $578,381 |
20.2%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $2,607,557 | |
| Total Liabilities | $72,581 |
Other
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Erin Thornton (Treasurer And Executive Director) | $177,748 | $0 | $7,620 |
| Alex Newbold (Director Of Bus. Dev. And Fin.) | $132,193 | $0 | $5,160 |
| Kathie Donnelly Zern (Secretary And General Counsel) | $41,121 | $0 | $1,609 |
Document Links
990
Filed on July 9, 2015Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2013
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $3,783,775 |
97.9%
|
| Program Services | $0 | |
| Investment Income | $0 | |
| Bond Proceeds | $0 | |
| Royalties | $104,386 |
2.7%
|
| Rental Property Income | $0 | |
| Net Fundraising | -$28,898 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $6,562 |
0.2%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $240,138 |
14.2%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $298,255 |
17.6%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $3,183,553 | |
| Total Liabilities | $56,408 |
Other
Compensation
| Key Employees and Officers | Compensation | Related | Other |
|---|---|---|---|
| Erin Thornton (Treasurer And Executive Director) | $188,145 | $0 | $3,763 |
| Kathie Donnelly Zern (Secretary And General Counsel) | $48,230 | $0 | $0 |
| Christy Turlington Burns (President And Director) | $0 | $0 | $0 |
Document Links
990
Filed on July 25, 2014Primary tax return for a nonprofit’s activities, finances, and governance
Fiscal Year Ending Dec.
2012
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $2,126,570 |
98.6%
|
| Program Services | $10,000 |
0.5%
|
| Investment Income | $0 | |
| Bond Proceeds | $0 | |
| Royalties | $20,063 |
0.9%
|
| Rental Property Income | $0 | |
| Net Fundraising | -$13,590 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $13,905 |
0.6%
|
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $174,514 |
14.5%
|
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $110,494 |
9.2%
|
| Assets/Debt | ||
|---|---|---|
| Total Assets | $995,905 | |
| Total Liabilities | $43,707 |
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
About This Data
Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.
The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.
In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.
We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.