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The Minnesota Search Engine Marketing Association

  • Roseville, MN
  • EIN: 45-4147353

Organization summary

Organization summary might be incomplete or out of date

This organization is not listed in the IRS's most recent list of tax exempt organizations, but we have data associated with this Employer Identification Number.

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Summary charts: organization finances over time

Revenue
$70.7k (2024)

Expenses
$104k (2024)

Total Assets
$21.3k (2024)

Total Liabilities
$0 (2024)

Source: Form 990 tax filings from 2013 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2024

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$70,700
Expenses
$104,040
Net Income
-$33,340
Net Assets
$21,300
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $30,869
43.7%
Investment Income $34
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $7
0.0%
Assets/Debt
Total Assets $21,300
Total Liabilities $0
Net Assets $21,300
Compensation
Key Employees and Officers Compensation Other
Michelle Stinson Ross (President) $0 $0
Angela Moore (Vice President) $0 $0
Diane Kulseth (Secretary) $0 $0
Eric Carlson (Treasurer) $0 $0
Casey Cornell (Director) $0 $0
Craig Bailie (Director) $0 $0
Abel Johnson (Director) $0 $0
Daniel Morrison (Director) $0 $0
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Document Links

990-EZ
Filed on Nov. 14, 2025

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Dec.
2023

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$113,266
Expenses
$143,565
Net Income
-$30,299
Net Assets
$54,640
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $105,654
93.3%
Investment Income $122
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $255
0.2%
Assets/Debt
Total Assets $54,640
Total Liabilities $0
Net Assets $54,640
Compensation
Key Employees and Officers Compensation Other
Cari O'brien (President) $0 $0
Brooke Osmundson (Vice President) $0 $0
Eric Carlson (Treasurer) $0 $0
Angi Moore (Director) $0 $0
Steven Schwartz (Director) $0 $0
Casey Cornell (Director) $0 $0
Tim Halloran (Director) $0 $0
Molly Nicholson (Director) $0 $0
Michelle Stinson Ross (Director) $0 $0
Daniel Morrison (Director) $0 $0
Diane Kulseth (Director) $0 $0
Edwin Brown (Director) $0 $0
Tess Voecks (Director) $0 $0
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Document Links

990-EZ
Filed on Nov. 14, 2024

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Dec.
2022

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$141,239
Expenses
$157,192
Net Income
-$15,953
Net Assets
$84,939
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $122,884
87.0%
Investment Income $22
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $372
0.3%
Assets/Debt
Total Assets $84,939
Total Liabilities $0
Net Assets $84,939
Compensation
Key Employees and Officers Compensation Other
Cari O'brien (President) $0 $0
Brooke Osmundson (Vice President) $0 $0
Eric Carlson (Treasurer) $0 $0
Susan Staupe (Secretary) $0 $0
Edwin Brown (Director) $0 $0
Daniel Morrison (Director) $0 $0
Michelle Stinson Ross (Director) $0 $0
Molly Nicholson (Director) $0 $0
Tim Halloran (Director) $0 $0
Michelle Peterson (Director) $0 $0
Abby Reimer (Director) $0 $0
Henry Bell (Director) $0 $0
Barb Davids (Director) $0 $0
Olivia Gardner (Director) $0 $0
Lea Scudamore (Director) $0 $0
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Document Links

990-EZ
Filed on Nov. 13, 2023

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$22,021
Expenses
$48,945
Net Income
-$26,924
Net Assets
$100,892
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $11,315
51.4%
Investment Income $4
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $233
1.1%
Assets/Debt
Total Assets $100,892
Total Liabilities $0
Net Assets $100,892
Compensation
Key Employees and Officers Compensation Other
Cari Twitchell (President) $0 $0
Seth Epstein (Treasurer) $0 $0
Michelle Peterson (Director) $0 $0
Henry Bell (Director) $0 $0
Eric Carlson (Director) $0 $0
Abby Reimer (Director) $0 $0
Brooke Osmundson (Director) $0 $0
Brandi Benton (Director) $0 $0
Micah Perzichilli (Director) $0 $0
Jason Sem (Director) $0 $0
Josh Braaten (Director) $0 $0
Micheal Gumbert (Director) $0 $0
Michelle Stinson Ross (Director) $0 $0
Susan Staupe (Director) $0 $0
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Document Links

990-EZ
Filed on Nov. 2, 2022

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$28,092
Expenses
$21,540
Net Income
$6,552
Net Assets
$127,816
Notable Sources of Revenue Percent of Total Revenue
Contributions $446
1.6%
Program Services $21,018
74.8%
Investment Income $5
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $127,816
Total Liabilities $0
Net Assets $127,816
Compensation
Key Employees and Officers Compensation Other
Cari Twitchell (President) $0 $0
Seth Epstein (Treasurer) $0 $0
Michelle Peterson (Secretary) $0 $0
Michael Gumbert (Director) $0 $0
Brooke Osmundson (Director) $0 $0
Micha Perzichilli (Director) $0 $0
Josh Braaten (Director) $0 $0
Abby Reimer (Director) $0 $0
Jason Sem (Director) $0 $0
Eric Carlson (Director) $0 $0
Brandi Palechek (Director) $0 $0
Kevin Cotch (Director) $0 $0
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Document Links

990-EZ
Filed on Nov. 4, 2021

Short form tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Dec.
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$140,084
Expenses
$131,535
Net Income
$8,549
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $140,076
100.0%
Program Services $0
Investment Income $8
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Cari Twitchell (President) $0 $0 $0
Seth Epstein (Treasurer) $0 $0 $0
Kevin Cotch (Secretary) $0 $0 $0
Abby Reimer (Board Member) $0 $0 $0
Brandi Palechek (Board Member) $0 $0 $0
Brooke Osmundson (Board Member) $0 $0 $0
Eric Carlson (Board Member) $0 $0 $0
Jason Sem (Board Member) $0 $0 $0
Josh Braaten (Board Member) $0 $0 $0
Micah Perzichelli (Board Member) $0 $0 $0
Michael Gumbert (Board Member) $0 $0 $0
Michelle Peterson (Board Member) $0 $0 $0
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Document Links

990
Filed on April 11, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$134,202
Expenses
$140,032
Net Income
-$5,830
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $134,188
100.0%
Program Services $0
Investment Income $14
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Cari Twichell (President) $0 $0 $0
Kevin Cotch (Board Member) $0 $0 $0
Micheal Gumbert (Board Member) $0 $0 $0
Brooke Osmundson (Board Member) $0 $0 $0
Michelle Peterson (Board Member) $0 $0 $0
Micah Perzichelli (Board Member) $0 $0 $0
Josh Braaten (Board Member) $0 $0 $0
Abby Reimer (Board Member) $0 $0 $0
Jason Sem (Board Member) $0 $0 $0
Eric Carlson (Board Member) $0 $0 $0
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Document Links

990
Filed on Jan. 6, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$136,518
Expenses
$116,482
Net Income
$20,036
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $136,512
100.0%
Program Services $0
Investment Income $6
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Cari Twichell (President) $0 $0 $0
Kevin Cotch (Board Member) $0 $0 $0
Micheal Gumbert (Board Member) $0 $0 $0
Brooke Osmundson (Board Member) $0 $0 $0
Michelle Peterson (Board Member) $0 $0 $0
Micah Perzichelli (Board Member) $0 $0 $0
Josh Braaten (Board Member) $0 $0 $0
Abby Reimer (Board Member) $0 $0 $0
Jason Sem (Board Member) $0 $0 $0
Eric Carlson (Board Member) $0 $0 $0
+ View more people

Document Links

990
Filed on Jan. 6, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$115,201
Expenses
$93,876
Net Income
$21,325
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $115,201
100%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Clint Danks (Administration) $0 $0 $0
Tony Tellijohn (President) $0 $0 $0

Document Links

990
Filed on Nov. 17, 2017

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$113,943
Expenses
$48,972
Net Income
$64,971
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $113,943
100%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Clint Danks (Administration) $0 $0 $0
Tony Tellijohn (President) $0 $0 $0

Document Links

990
Filed on Sept. 12, 2016

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML
PDF (2 of 2)

Fiscal Year Ending Dec.
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$76,939
Expenses
$49,730
Net Income
$27,209
Net Assets
$0
Notable Sources of Revenue Percent of Total Revenue
Contributions $76,939
100%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $0
Total Liabilities $0
Net Assets $0
Compensation
Key Employees and Officers Compensation Related Other
Clint Danks (Administration) $0 $0 $0
Tony Tellijohn (President) $0 $0 $0

Document Links

990
Filed on Nov. 6, 2015

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$16,201
Expenses
$10,497
Net Income
$5,704
Net Assets
$13,357
Notable Sources of Revenue Percent of Total Revenue
Contributions $16,201
100%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $13,357
Total Liabilities $0
Net Assets $13,357
Compensation
Key Employees and Officers Compensation Related Other
Clint Danks (Administration) $0 $0 $0

Document Links

990
Filed on Sept. 25, 2014

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2012

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

990

Primary tax return for a nonprofit’s activities, finances, and governance

PDF

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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About Nonprofit Explorer

Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

By Andrea Suozzo, Alec Glassford, Ash Ngu and Brandon Roberts.

Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

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