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Baby2 Baby

Organization summary

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Category: Unknown / Unclassified (NTEE)

Donations to this organization are tax deductible.

Summary charts: organization finances over time

Revenue
$45.1M (2023)

Expenses
$40.2M (2023)

Total Assets
$34.7M (2023)

Total Liabilities
$2.17M (2023)

Source: Form 990 tax filings from 2014 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$45,062,608
Expenses
$40,186,301
Net Income
$4,876,307
Net Assets
$32,538,746
Notable Sources of Revenue Percent of Total Revenue
Contributions $45,481,823
> 100%
Program Services $0
Investment Income $518,900
1.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$967,721
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $29,606
0.1%
Notable Expenses Percent of Total Expenses
Executive Compensation $155,132
0.4%
Professional Fundraising Fees $0
Other Salaries and Wages $3,567,086
8.9%
Assets/Debt
Total Assets $34,713,667
Total Liabilities $2,174,921
Net Assets $32,538,746
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $235,662 $0 $15,958
Jamie Lamotte (Director, Marketing & Corp) $170,237 $0 $4,657
Molly Baker (Director, Development) $149,016 $0 $14,187
Monique Fauteux (Senior Director, Human Resources) $125,000 $0 $3,750
Michael Bourjaily (Head Of Warehouse Operatio) $120,172 $0 $13,244
Kelly Sawyer Patricof (Co Chair & Co Ceo) $64,395 $0 $13,171
Norah Weinstein (Co Chair & Co Ceo) $64,395 $0 $13,171
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Maha Dakhil (Director) $0 $0 $0
Michaeline Dejoria (Director) $0 $0 $0
Bianca Levin Goldfein (Director) $0 $0 $0
Emma Grede (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Jennifer Meyer (Director) $0 $0 $0
Liz Jenkins (Director) $0 $0 $0
Kelly Rowland (Director) $0 $0 $0
Anna Schafer (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$38,827,208
Expenses
$33,230,707
Net Income
$5,596,501
Net Assets
$27,178,037
Notable Sources of Revenue Percent of Total Revenue
Contributions $39,537,264
> 100%
Program Services $0
Investment Income $463,147
1.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising -$1,189,303
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $16,100
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $123,600
0.4%
Professional Fundraising Fees $0
Other Salaries and Wages $2,450,672
7.4%
Assets/Debt
Total Assets $30,213,660
Total Liabilities $3,035,623
Net Assets $27,178,037
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $188,061 $0 $13,571
Jamie Lamotte (Director, Marketing & Corp) $127,001 $0 $3,660
Molly Baker (Director, Development) $114,328 $0 $11,364
Michael Bourjaily (Head Of Warehouse Operations) $111,701 $0 $15,713
Marisa Muma (Director, National Program & Disaster Relief) $103,898 $0 $2,623
Kelly Sawyer Patricof (Co Chair & Co Ceo) $60,000 $0 $1,800
Norah Weinstein (Co Chair & Co Ceo) $60,000 $0 $1,800
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Julie Bowe (Director) $0 $0 $0
Maha Dakhil (Director) $0 $0 $0
Michaeline Dejoria (Director) $0 $0 $0
Bianca Levin Goldfein (Director) $0 $0 $0
Emma Grede (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Jennifer Meyer (Director) $0 $0 $0
Liz Jenkins (Director) $0 $0 $0
Kelly Rowland (Director) $0 $0 $0
Anna Schafer (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$31,584,050
Expenses
$26,248,250
Net Income
$5,335,800
Net Assets
$22,995,539
Notable Sources of Revenue Percent of Total Revenue
Contributions $31,253,091
99.0%
Program Services $0
Investment Income $329,926
1.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,033
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $123,600
0.5%
Professional Fundraising Fees $0
Other Salaries and Wages $1,916,021
7.3%
Assets/Debt
Total Assets $23,910,524
Total Liabilities $914,985
Net Assets $22,995,539
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $165,856 $0 $26,116
Jamie Lamotte (Director, Marketing & Corporate Relations) $116,734 $0 $3,360
Molly Baker (Director, Development) $108,747 $0 $18,453
Kelly Sawyer Patricof (Co Chair & Co Ceo) $60,000 $0 $1,800
Norah Weinstein (Co Chair & Co Ceo) $60,000 $0 $1,800
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Julie Bowe (Director) $0 $0 $0
Maha Dakhil (Director) $0 $0 $0
Michaeline Dejoria (Director) $0 $0 $0
Bianca Levin Goldfein (Director) $0 $0 $0
Emma Grede (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Jennifer Meyer (Director) $0 $0 $0
Kelly Rowland (Director) $0 $0 $0
Anna Schafer (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$67,313,093
Expenses
$61,594,570
Net Income
$5,718,523
Net Assets
$17,788,965
Notable Sources of Revenue Percent of Total Revenue
Contributions $66,039,479
98.1%
Program Services $999,989
1.5%
Investment Income $240,725
0.4%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $32,260
0.0%
Net Inventory Sales $0
Other Revenue $640
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $128,054
0.2%
Professional Fundraising Fees $0
Other Salaries and Wages $1,500,964
2.4%
Assets/Debt
Total Assets $19,624,504
Total Liabilities $1,835,539
Net Assets $17,788,965
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $144,970 $0 $12,989
Kelly Sawyer Patricof (Co Chair & Co Ceo) $61,846 $0 $2,181
Norah Weinstein (Co Chair & Co Ceo) $61,846 $0 $2,181
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Maha Dakhil (Director) $0 $0 $0
Michaeline De Joria (Director) $0 $0 $0
Bianca Levin Goldfein (Director) $0 $0 $0
Emma Grede (Director) $0 $0 $0
Jennifer Meyer (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Kelly Rowland (Director) $0 $0 $0
Anna Schafer (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$30,941,873
Expenses
$29,402,814
Net Income
$1,539,059
Net Assets
$12,229,544
Notable Sources of Revenue Percent of Total Revenue
Contributions $30,741,655
99.4%
Program Services $0
Investment Income $196,924
0.6%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $3,294
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $123,579
0.4%
Professional Fundraising Fees $0
Other Salaries and Wages $1,314,537
4.5%
Assets/Debt
Total Assets $13,371,011
Total Liabilities $1,141,467
Net Assets $12,229,544
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $121,328 $0 $11,156
Kelly Sawyer Patricof (Co Chair & Co President) $60,000 $0 $1,725
Norah Weinstein (Co Chair & Co President) $60,000 $0 $1,854
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Michaeline De Joria (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Yifat Oren (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Kelly Rowland (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0
Bianca Levin Goldfein (Director) $0 $0 $0
Emma Grede (Director) $0 $0 $0
Jennifer Meyer (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$21,128,834
Expenses
$18,458,120
Net Income
$2,670,714
Net Assets
$10,752,976
Notable Sources of Revenue Percent of Total Revenue
Contributions $21,123,811
100.0%
Program Services $0
Investment Income $208
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $4,815
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $122,806
0.7%
Professional Fundraising Fees $0
Other Salaries and Wages $1,021,756
5.5%
Assets/Debt
Total Assets $11,389,518
Total Liabilities $636,542
Net Assets $10,752,976
Compensation
Key Employees and Officers Compensation Related Other
Jennifer Armstrong (Deputy Director) $100,037 $0 $0
Kelly Sawyer Patricof (Co Chairperson & Co Presid) $60,000 $0 $318
Norah Weinstein (Co Chairperson & Co Presid) $60,000 $0 $2,488
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Michaeline De Joria (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Jane Buckingham (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Yifat Oren (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Melanie Staggs (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$13,799,868
Expenses
$11,583,863
Net Income
$2,216,005
Net Assets
$8,082,261
Notable Sources of Revenue Percent of Total Revenue
Contributions $13,797,656
100.0%
Program Services $0
Investment Income $229
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,983
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $121,611
1.0%
Professional Fundraising Fees $0
Other Salaries and Wages $751,675
6.5%
Assets/Debt
Total Assets $8,646,012
Total Liabilities $563,751
Net Assets $8,082,261
Compensation
Key Employees and Officers Compensation Related Other
Kelly Sawyer Patricof (Co Chairperson & Co Presid) $60,000 $0 $318
Norah Weinstein (Co Chairperson & Co Presid) $60,000 $0 $1,293
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Michaeline De Joria (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Jane Buckingham (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Yifat Oren (Director) $0 $0 $0
Nicole Richie (Director) $0 $0 $0
Melanie Staggs (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$9,676,448
Expenses
$7,670,714
Net Income
$2,005,734
Net Assets
$5,866,256
Notable Sources of Revenue Percent of Total Revenue
Contributions $9,672,271
100.0%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $4,177
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $120,600
1.6%
Professional Fundraising Fees $0
Other Salaries and Wages $608,648
7.9%
Assets/Debt
Total Assets $6,520,480
Total Liabilities $654,224
Net Assets $5,866,256
Compensation
Key Employees and Officers Compensation Related Other
Kelly Sawyer (Co Chairperson & Co Presid) $60,000 $0 $300
Norah Weinstein (Co Chairperson & Co Presid) $60,000 $0 $300
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Sam Phipps Alvarez (Director) $0 $0 $0
Julie Bowen (Director) $0 $0 $0
Jane Buckingham (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Yifat Oren (Director) $0 $0 $0
Nicole Riche (Director) $0 $0 $0
Melanie Staggs (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Rachel Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$6,159,979
Expenses
$5,329,023
Net Income
$830,956
Net Assets
$3,860,522
Notable Sources of Revenue Percent of Total Revenue
Contributions $6,158,771
100.0%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $1,208
0.0%
Notable Expenses Percent of Total Expenses
Executive Compensation $120,600
2.3%
Professional Fundraising Fees $0
Other Salaries and Wages $495,580
9.3%
Assets/Debt
Total Assets $4,367,424
Total Liabilities $506,902
Net Assets $3,860,522
Compensation
Key Employees and Officers Compensation Related Other
Kelly Sawyer (Co Chairperson & Co Presid) $60,000 $0 $300
Norah Weinstein (Co Chairperson & Co Presid) $60,000 $0 $300
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Sam Phipps Alvarez (Director) $0 $0 $0
Julie Brown (Director) $0 $0 $0
Jane Buckingham (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Yifat Oren (Director) $0 $0 $0
Nicole Riche (Director) $0 $0 $0
Melanie Staggs (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0
Jackie Zoe (Director) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$3,940,120
Expenses
$910,554
Net Income
$3,029,566
Net Assets
$3,029,566
Notable Sources of Revenue Percent of Total Revenue
Contributions $3,940,120
100%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $15,000
1.6%
Professional Fundraising Fees $0
Other Salaries and Wages $95,206
10.5%
Assets/Debt
Total Assets $3,397,429
Total Liabilities $367,863
Net Assets $3,029,566
Compensation
Key Employees and Officers Compensation Related Other
Kelly Sawyer (Co Chairperson & Co President) $7,500 $0 $0
Norah Weinstein (Co Chairperson & Co President) $7,500 $0 $0
Dana Settle (Treasurer) $0 $0 $0
Sabina Nathanson (Secretary) $0 $0 $0
Jessica Alba (Director) $0 $0 $0
Sam Phipps Alvarez (Director) $0 $0 $0
Jane Buckingham (Director) $0 $0 $0
Jenni Kayne Ehrlich (Director) $0 $0 $0
Melanie Staggs (Director) $0 $0 $0
Ali Taekman (Director) $0 $0 $0
Jackie Winnick (Director) $0 $0 $0

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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