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La Crosse County Convention And Visitors Bureau

  • La Crosse, WI
  • Tax-exempt since June 2016
  • EIN: 47-5565883

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Category: Community Improvement, Capacity Building / Promotion of Business (NTEE)

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$2.03M (2024)

Expenses
$2.05M (2024)

Total Assets
$1.99M (2024)

Total Liabilities
$72.9k (2024)

Years with missing data
Source: Form 990 tax filings from 2016 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2024

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,034,299
Expenses
$2,047,433
Net Income
-$13,134
Net Assets
$1,916,413
Notable Sources of Revenue Percent of Total Revenue
Contributions $49,887
2.5%
Program Services $1,882,859
92.6%
Investment Income $29,240
1.4%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $72,313
3.6%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $139,570
6.8%
Professional Fundraising Fees $0
Other Salaries and Wages $700,038
34.2%
Assets/Debt
Total Assets $1,989,285
Total Liabilities $72,872
Net Assets $1,916,413
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $139,519 $0 $4,367
Pete Boese (Secretary) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
David Ring (President) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
Patrick Barlow (Director) $0 $0 $0
Dan Stevens (Director) $0 $0 $0
Nathan Franklin (Director) $0 $0 $0
Cherryl Jostad (Director) $0 $0 $0
Jay Patel (Director) $0 $0 $0
Ashley Santolin (Director) $0 $0 $0
Jen Burch (Vice President) $0 $0 $0
Kalynn Krueger (Director) $0 $0 $0
Vicki Markussen (Director) $0 $0 $0
Brody Meier (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Barb Janssen (Director) $0 $0 $0
Sheila Wieser (Director) $0 $0 $0
David Pierce (Director) $0 $0 $0
Austin Wells (Director) $0 $0 $0
Billy Bergeron (Director) $0 $0 $0
Kapena Faitau (Director) $0 $0 $0
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Document Links

990
Filed on Nov. 17, 2025

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Dec.
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,962,029
Expenses
$2,039,082
Net Income
-$77,053
Net Assets
$1,928,440
Notable Sources of Revenue Percent of Total Revenue
Contributions $116,155
5.9%
Program Services $1,780,370
90.7%
Investment Income $19,240
1.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $46,264
2.4%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $135,534
6.6%
Professional Fundraising Fees $0
Other Salaries and Wages $620,652
30.4%
Assets/Debt
Total Assets $2,023,178
Total Liabilities $94,738
Net Assets $1,928,440
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $135,534 $0 $0
Val Erickson (Director) $0 $0 $0
Pete Boese (Director) $0 $0 $0
Chris Roderique (President) $0 $0 $0
Pamela Maas (Director) $0 $0 $0
David Ring (Secretary) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
Patrick Barlow (Director) $0 $0 $0
Dan Stevens (Director) $0 $0 $0
Stephen Cohen (Secretary) $0 $0 $0
Nathan Franklin (Director) $0 $0 $0
Cherryl Jostad (Director) $0 $0 $0
Jay Patel (Director) $0 $0 $0
Ashley Santolin (Treasurer) $0 $0 $0
Lynn Zielke (Director) $0 $0 $0
Jen Burch (Vice President) $0 $0 $0
Kalynn Krueger (Director) $0 $0 $0
Vicki Markussen (Director) $0 $0 $0
Brody Meier (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Barb Janssen (Director) $0 $0 $0
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Document Links

990
Filed on Nov. 12, 2024

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
XML

Fiscal Year Ending Dec.
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,566,631
Expenses
$2,175,421
Net Income
$391,210
Net Assets
$2,005,686
Notable Sources of Revenue Percent of Total Revenue
Contributions $479,956
18.7%
Program Services $1,725,615
67.2%
Investment Income $3,506
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $97,229
3.8%
Sales of Assets -$1,240
Net Inventory Sales $261,565
10.2%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $128,715
5.9%
Professional Fundraising Fees $0
Other Salaries and Wages $514,143
23.6%
Assets/Debt
Total Assets $2,076,977
Total Liabilities $71,291
Net Assets $2,005,686
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $128,715 $0 $0
Val Erickson (Vice President) $0 $0 $0
Pete Boese (Director) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
Pamela Maas (Director) $0 $0 $0
David Ring (Secretary) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Dan Wick (President) $0 $0 $0
Patrick Barlow (Director) $0 $0 $0
Dan Stevens (Director) $0 $0 $0
Stephen Cohen (Director) $0 $0 $0
Scott Neumeister (Director) $0 $0 $0
Nathan Franklin (Director) $0 $0 $0
Cherryl Jostad (Director) $0 $0 $0
Cassandra Hanan (Director) $0 $0 $0
Jay Patel (Director) $0 $0 $0
Ashley Santolin (Director) $0 $0 $0
Lynn Zielke (Director) $0 $0 $0
Jen Burch (Director) $0 $0 $0
Kalynn Krueger (Director) $0 $0 $0
Vicki Markussen (Director) $0 $0 $0
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990
Filed on Nov. 14, 2023

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,982,792
Expenses
$1,575,870
Net Income
$406,922
Net Assets
$1,614,476
Notable Sources of Revenue Percent of Total Revenue
Contributions $381,776
19.3%
Program Services $1,386,366
69.9%
Investment Income $1,141
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $14,315
0.7%
Sales of Assets -$9,461
Net Inventory Sales $208,655
10.5%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $114,920
7.3%
Professional Fundraising Fees $0
Other Salaries and Wages $438,389
27.8%
Assets/Debt
Total Assets $2,328,868
Total Liabilities $714,392
Net Assets $1,614,476
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $114,920 $0 $0
Val Erickson (Vice President) $0 $0 $0
Pete Boese (Director) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
Pamela Maas (Director) $0 $0 $0
David Ring (Secretary) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Dan Wick (President) $0 $0 $0
Patrick Barlow (Director) $0 $0 $0
Dan Stevens (Director) $0 $0 $0
Stephen Cohen (Director) $0 $0 $0
Scott Neumeister (Director) $0 $0 $0
Nathan Franklin (Director) $0 $0 $0
Cherryl Jostad (Director) $0 $0 $0
Cassandra Hanan (Director) $0 $0 $0
Jay Patel (Director) $0 $0 $0
Ashley Santolin (Director) $0 $0 $0
Lynn Zielke (Director) $0 $0 $0
Jen Burch (Director) $0 $0 $0
Kalynn Krueger (Director) $0 $0 $0
Vicki Markussen (Director) $0 $0 $0
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990
Filed on Aug. 25, 2022

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,400,026
Expenses
$2,359,135
Net Income
$40,891
Net Assets
$1,002,131
Notable Sources of Revenue Percent of Total Revenue
Contributions $24,722
1.0%
Program Services $1,576,403
65.7%
Investment Income $2,531
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $99,900
4.2%
Sales of Assets $0
Net Inventory Sales $696,470
29.0%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $121,759
5.2%
Professional Fundraising Fees $0
Other Salaries and Wages $473,004
20.0%
Assets/Debt
Total Assets $1,105,488
Total Liabilities $103,357
Net Assets $1,002,131
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $121,759 $0 $0
Val Erickson (Director) $0 $0 $0
Pete Boese (Past President) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
Laurie Pfaff (President) $0 $0 $0
Michael Hesch (Secretary) $0 $0 $0
Pamela Maas (Vice President) $0 $0 $0
David Ring (Director) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Larry Jensen (Director) $0 $0 $0
Kelsey Williams (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
Troy Sargent (Director) $0 $0 $0
Patrick Barlow (Director) $0 $0 $0
Dan Stevens (Director) $0 $0 $0
Teresa Schnitzler (Director) $0 $0 $0
Michel Gabbd (Director) $0 $0 $0
Scott Neumeister (Director) $0 $0 $0
Nathan Franklin (Director) $0 $0 $0
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990
Filed on Sept. 28, 2020

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,196,149
Expenses
$2,222,463
Net Income
-$26,314
Net Assets
$930,505
Notable Sources of Revenue Percent of Total Revenue
Contributions $26,869
1.2%
Program Services $1,626,686
74.1%
Investment Income $2,199
0.1%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $70,576
3.2%
Sales of Assets -$1,866
Net Inventory Sales $471,685
21.5%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $116,594
5.2%
Professional Fundraising Fees $0
Other Salaries and Wages $464,068
20.9%
Assets/Debt
Total Assets $1,075,341
Total Liabilities $144,836
Net Assets $930,505
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $116,594 $0 $0
Val Erickson (Past President) $0 $0 $0
Pete Boese (President) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
Laurie Pfaff (Vice President) $0 $0 $0
Michael Hesch (Director) $0 $0 $0
Chase Campbell (Director) $0 $0 $0
Nancy Proctor (Director) $0 $0 $0
Grant Golson (Director) $0 $0 $0
Pamela Maas (Secretary) $0 $0 $0
David Ring (Director) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Jim Binash (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Larry Jensen (Director) $0 $0 $0
Deb Carlson (Director) $0 $0 $0
David Marshall (Director) $0 $0 $0
Kelsey Williams (Director) $0 $0 $0
Sean Castady (Director) $0 $0 $0
Jake Bowe (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
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990
Filed on July 12, 2019

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$2,272,071
Expenses
$1,940,135
Net Income
$331,936
Net Assets
$956,819
Notable Sources of Revenue Percent of Total Revenue
Contributions $28,237
1.2%
Program Services $1,698,651
74.8%
Investment Income $750
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $69,631
3.1%
Sales of Assets $0
Net Inventory Sales $474,802
20.9%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $111,724
5.8%
Professional Fundraising Fees $0
Other Salaries and Wages $412,338
21.3%
Assets/Debt
Total Assets $1,069,983
Total Liabilities $113,164
Net Assets $956,819
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $111,262 $0 $462
Val Erickson (President) $0 $0 $0
Pete Boese (Vice President) $0 $0 $0
Chris Roderique (Treasurer) $0 $0 $0
Laurie Pfaff (Secretary) $0 $0 $0
Jeff Johnson (Director) $0 $0 $0
Chase Campbell (Director) $0 $0 $0
Nancy Proctor (Director) $0 $0 $0
Seth Rossow (Director) $0 $0 $0
Pamela Maas (Director) $0 $0 $0
David Ring (Director) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Jim Binash (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Larry Jensen (Director) $0 $0 $0
Deb Carlson (Director) $0 $0 $0
David Kilpatrick (Director) $0 $0 $0
Kelsey Williams (Director) $0 $0 $0
Sean Castady (Director) $0 $0 $0
Jake Bowe (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
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990
Filed on Aug. 13, 2018

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$1,867,547
Expenses
$1,613,872
Net Income
$253,675
Net Assets
$624,883
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $1,529,556
81.9%
Investment Income $88
0.0%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $45,247
2.4%
Sales of Assets $0
Net Inventory Sales $292,656
15.7%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $64,500
4.0%
Professional Fundraising Fees $0
Other Salaries and Wages $381,343
23.6%
Assets/Debt
Total Assets $775,775
Total Liabilities $150,892
Net Assets $624,883
Compensation
Key Employees and Officers Compensation Related Other
Arlan Aj Frels (Executive Director) $64,500 $0 $4,177
Deb Carlson (President) $0 $0 $0
Val Erickson (Vice President) $0 $0 $0
Chris Roderique (Secretary Treasurer) $0 $0 $0
Laurie Pfaff (Director) $0 $0 $0
Jeff Johnson (Director) $0 $0 $0
Chase Campbell (Director) $0 $0 $0
Nancy Proctor (Director) $0 $0 $0
Seth Rossow (Director) $0 $0 $0
Pamela Maas (Director) $0 $0 $0
David Ring (Director) $0 $0 $0
Pat Stephens (Director) $0 $0 $0
Ryan Johnson (Director) $0 $0 $0
Jim Binash (Director) $0 $0 $0
Dan Kapanke (Director) $0 $0 $0
Larry Jensen (Director) $0 $0 $0
Pete Boese (Director) $0 $0 $0
David Kilpatrick (Director) $0 $0 $0
Kelsey Williams (Director) $0 $0 $0
Sean Castady (Director) $0 $0 $0
Jake Bowe (Director) $0 $0 $0
Dan Wick (Director) $0 $0 $0
+ View more people

Document Links

990
Filed on Oct. 19, 2017

Primary tax return for a nonprofit’s activities, finances, and governance

View Filing
PDF XML

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

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About Nonprofit Explorer

Nonprofit Explorer

Browse millions of annual returns filed by tax-exempt organizations with ProPublica’s Nonprofit Explorer. See details like executive compensation, revenue, expenses and more. Search for an organization or a person, or search the full text of filings.

By Andrea Suozzo, Alec Glassford, Ash Ngu and Brandon Roberts.

Design by Jeff Frankl. Additional development by Ken Schwencke, Mike Tigas, and Sisi Wei.

E-file viewer adapted from IRS e-File Viewer by Ben Getson. Code for scraping audit documents adapated from Govwiki.

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