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The Rethink Group Inc

Organization summary

Type of Nonprofit

Designated as a Organizations for any of the following purposes: religious, educational, charitable, scientific, literary, testing for public safety, fostering national or international amateur sports competition (as long as it doesn't provide athletic facilities or equipment), or the prevention of cruelty to children or animals.

Category: Religion-Related, Spiritual Development / Protestant (NTEE)

Donations to this organization are tax deductible.

Details

According to its July 2023 tax filing, this nonprofit:

Reported conflict of interest transactions
Organizations must report loans, grants or business transactions with interested parties, which may include key employees and officers, their family members and any businesses in which they hold a controlling interest. These transactions must be reported on Schedule L.

Summary charts: organization finances over time

Revenue
$27.2M (2023)

Expenses
$28.6M (2023)

Total Assets
$4.64M (2023)

Total Liabilities
$2.14M (2023)

Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending July
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$27,243,274
Expenses
$28,573,373
Net Income
-$1,330,099
Net Assets
$2,499,847
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,884,207
6.9%
Program Services $15,948,764
58.5%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income -$37,926
Net Fundraising $0
Sales of Assets $27,653
0.1%
Net Inventory Sales $9,420,576
34.6%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,551,882
5.4%
Professional Fundraising Fees $0
Other Salaries and Wages $8,081,567
28.3%
Assets/Debt
Total Assets $4,644,111
Total Liabilities $2,144,264
Net Assets $2,499,847
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Goodin (Cfo, Senior Vice President) $321,812 $0 $19,700
Reggie Joiner (Founder & Ceo) $300,860 $0 $161,432
Kristen Ivy (President) $281,772 $0 $75,937
Kevin Benson (Executive Director Of Sales) $202,888 $0 $16,527
Mike Jeffries (Secretary & Consultant) $200,270 $0 $0
Mike Clear (Senior Vice President Of Life Stage) $181,528 $0 $74,287
Debra Joiner (Vp Of Church Partnerships) $148,885 $0 $8,100
Colette Taylor (Director Of Production) $147,209 $0 $14,825
Mitchell Mc Ghee (Director Of Parent Engagement) $139,925 $0 $8,100
Harry Mc Knight (Executive Director Of Staff Culture) $131,847 $0 $8,100
Joel Manby (Board Chairman & Consultant) $88,065 $0 $5,400
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Director) $0 $0 $0
Jennifer Barnes (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0
Virginia Ward (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$25,449,536
Expenses
$26,693,656
Net Income
-$1,244,120
Net Assets
$3,979,946
Notable Sources of Revenue Percent of Total Revenue
Contributions $188,429
0.7%
Program Services $16,077,362
63.2%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income -$6,952
Net Fundraising $0
Sales of Assets -$9,439
Net Inventory Sales $9,200,136
36.2%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,483,014
5.6%
Professional Fundraising Fees $0
Other Salaries and Wages $7,752,581
29.0%
Assets/Debt
Total Assets $4,588,556
Total Liabilities $608,610
Net Assets $3,979,946
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Goodin (Cfo, Senior Vice President) $406,416 $0 $19,700
Kristen Ivy (President) $292,176 $0 $72,644
Mike Clear (Senior Vice President Of Life Stage) $237,386 $0 $69,995
Kevin Benson (Executive Director) $203,041 $0 $16,527
Brandon O'dell (Lead Writer & Creative Director) $180,626 $0 $15,046
Mike Jeffries (Director & Executive Director) $174,834 $0 $0
Colette Taylor (Executive Director Of Events) $165,385 $0 $14,825
Thomas Shefchunas (Executive Director) $143,616 $0 $86,512
Elizabeth Hansen (Lead Writer & Creative Director) $126,325 $0 $13,250
Reggie Joiner (Founder & Ceo) $112,292 $0 $158,393
Joel Manby (Board Chairman & Consultant) $88,369 $0 $8,100
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0
Jennifer Barnes (Director) $0 $0 $0
Virginia Ward (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2021

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$26,130,363
Expenses
$24,679,905
Net Income
$1,450,458
Net Assets
$5,224,066
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,090,215
8.0%
Program Services $15,185,643
58.1%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income -$28,335
Net Fundraising $0
Sales of Assets -$3,035
Net Inventory Sales $8,885,875
34.0%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,304,843
5.3%
Professional Fundraising Fees $0
Other Salaries and Wages $7,666,140
31.1%
Assets/Debt
Total Assets $5,968,451
Total Liabilities $744,385
Net Assets $5,224,066
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Kevin Benson (Executive Director Of Sale) $265,898 $0 $18,575
Reggie Goodin (Coo, Cfo & Secretary) $223,752 $0 $17,552
Mike Jeffries (Dir. & Ed Of Ministry Init) $174,959 $0 $0
Hadley Brandt (Exec. Advisor Information) $142,795 $0 $14,291
Kristen Ivy (President) $131,204 $0 $34,796
Colette Taylor (Executive Director Of Prog) $125,139 $0 $13,216
Ben Swilley (Executive Director Of Tech) $124,460 $0 $21,884
Debra Joiner (Executive Director Of Church Partnerships) $116,398 $0 $12,719
Joel Manby (Board Chairman & Chief Com) $115,273 $0 $8,100
Reggie Joiner (Founder & Ceo) $112,290 $0 $163,194
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$27,983,786
Expenses
$29,302,186
Net Income
-$1,318,400
Net Assets
$3,773,608
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,017,525
7.2%
Program Services $17,159,928
61.3%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income -$67,939
Net Fundraising $0
Sales of Assets -$4,948
Net Inventory Sales $8,879,220
31.7%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $1,146,703
3.9%
Professional Fundraising Fees $0
Other Salaries and Wages $8,318,677
28.4%
Assets/Debt
Total Assets $4,614,343
Total Liabilities $840,735
Net Assets $3,773,608
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Kevin Benson (Executive Director Of Sales) $229,889 $0 $17,614
Reggie Goodin (Coo, Cfo & Secretary) $220,141 $0 $17,490
Mike Jeffries (Dir. & Ed Of Ministry Initiatives) $146,545 $0 $0
Kristen Ivy (Executive Director Of Messaging) $143,882 $0 $14,107
Hadley Brandt (Exec. Advisor Information Tech.) $141,951 $0 $14,240
Colette Taylor (Executive Director Of Programming) $129,376 $0 $13,355
Ben Swilley (Executive Director Of Tech. Services) $122,519 $0 $12,979
Debra Joiner (Exec. Dir. Of Church Partnerships) $115,496 $0 $12,720
Reggie Joiner (Founder & Ceo) $110,688 $0 $163,107
Joel Manby (Board Chairman & Chief Comm. Officer) $88,668 $0 $3,375
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$31,348,070
Expenses
$31,030,745
Net Income
$317,325
Net Assets
$5,092,008
Notable Sources of Revenue Percent of Total Revenue
Contributions $28,174
0.1%
Program Services $21,822,960
69.6%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $760
0.0%
Net Inventory Sales $9,496,176
30.3%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $979,907
3.2%
Professional Fundraising Fees $0
Other Salaries and Wages $7,782,463
25.1%
Assets/Debt
Total Assets $5,654,630
Total Liabilities $562,622
Net Assets $5,092,008
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Goodin (Coo, Cfo & Secretary) $211,424 $0 $17,046
Kevin Benson (Director Of Marketing) $188,178 $0 $13,887
Mike Jeffries (Director & Consultant) $159,000 $0 $0
Hadley Brandt (Director Of Technology Arc) $141,174 $0 $14,203
Colette Taylor (Director Of Event Operatio) $136,489 $0 $12,871
Ben Swilley (Director Of Technology Ser) $122,683 $0 $12,862
Kristen Ivy (Director Of Messaging) $120,808 $0 $13,175
Reggie Joiner (Founder & Ceo) $109,659 $0 $162,694
Debra Joiner (Director Of Client Service) $104,862 $0 $12,294
Joel Manby (Board Chairman) $0 $0 $0
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$28,564,593
Expenses
$29,296,954
Net Income
-$732,361
Net Assets
$4,924,683
Notable Sources of Revenue Percent of Total Revenue
Contributions $38,438
0.1%
Program Services $21,701,910
76.0%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets -$391,252
Net Inventory Sales $7,215,497
25.3%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $500,605
1.7%
Professional Fundraising Fees $0
Other Salaries and Wages $7,621,674
26.0%
Assets/Debt
Total Assets $5,585,439
Total Liabilities $660,756
Net Assets $4,924,683
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Goodin (Coo & Cfo) $204,908 $0 $16,546
Mike Jeffries (Director & Consultant) $193,665 $0 $0
Kevin Benson (Director Of Marketing) $178,378 $0 $8,770
Hadley Brandt (Director Of Technology Architecture) $140,676 $0 $14,230
Reggie Joiner (Founder & Ceo) $135,537 $0 $129,069
Kristen Ivy (Director Of Messaging) $126,957 $0 $12,474
Colette Taylor (Director Of Event Operations) $114,238 $0 $12,592
Ben Swilley (Director Of Technology Services) $105,538 $0 $12,107
Debra Joiner (Director Of Client Services & Distrib) $104,887 $0 $12,177
Joel Manby (Board Chairman) $0 $0 $0
Tony Adams (Treasurer) $0 $0 $0
David Salyers (Secretary) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Phyliss Dorman (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$25,684,480
Expenses
$24,817,961
Net Income
$866,519
Net Assets
$5,368,913
Notable Sources of Revenue Percent of Total Revenue
Contributions $755,376
2.9%
Program Services $19,196,462
74.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $5,732,642
22.3%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $467,301
1.9%
Professional Fundraising Fees $0
Other Salaries and Wages $6,885,037
27.7%
Assets/Debt
Total Assets $5,959,784
Total Liabilities $590,871
Net Assets $5,368,913
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Joiner (President/Ceo) $244,247 $0 $19,726
Kevin Benson (Director Of Marketing) $196,884 $0 $8,100
Reggie Goodin (Coo/Cfo) $195,228 $0 $8,100
Mike Jeffries (Director) $193,667 $0 $0
Hadley Brandt (Executive Director Of System Architecture) $148,551 $0 $8,100
Stuart Hall (Director Of Student Leadership) $134,389 $0 $8,100
Ryan Boon (Executive Director Of Branding & Branding Initiati) $116,723 $0 $8,100
Sue Miller (Speaker & Coach) $115,927 $0 $8,100
Joel Manby (Board Chairman) $0 $0 $0
Tony Adams (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
David Salyers (Director) $0 $0 $0
Phylliss Dorman (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$22,384,842
Expenses
$21,577,280
Net Income
$807,562
Net Assets
$4,502,394
Notable Sources of Revenue Percent of Total Revenue
Contributions $1,355,718
6.1%
Program Services $16,302,399
72.8%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $4,726,725
21.1%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $445,682
2.1%
Professional Fundraising Fees $0
Other Salaries and Wages $6,357,612
29.5%
Assets/Debt
Total Assets $5,102,667
Total Liabilities $600,273
Net Assets $4,502,394
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Joiner (President/Ceo) $236,088 $0 $19,726
Kevin Benson (Director Of Marketing) $192,671 $0 $8,100
Reggie Goodin (Cfo) $181,768 $0 $8,100
Hadley Brandt (Director Of It) $139,823 $0 $8,100
Stuart Hall (Student Networking Manager) $133,325 $0 $8,100
Mike Clear (Executive Director Of Children's Strategy) $109,505 $0 $8,100
Sue Miller (Director Of Preschool) $101,841 $0 $8,100
Joel Manby (Board Chairman) $0 $0 $0
Tony Adams (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
David Salyers (Director) $0 $0 $0
Phylliss Dorman (Director) $0 $0 $0
Mike Jeffries (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$20,128,091
Expenses
$19,777,295
Net Income
$350,796
Net Assets
$3,694,832
Notable Sources of Revenue Percent of Total Revenue
Contributions $359,506
1.8%
Program Services $15,267,767
75.9%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $4,500,818
22.4%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $624,804
3.2%
Professional Fundraising Fees $0
Other Salaries and Wages $6,029,348
30.5%
Assets/Debt
Total Assets $4,494,863
Total Liabilities $800,031
Net Assets $3,694,832
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Joiner (President/Ceo) $309,177 $0 $18,243
Reggie Goodin (Cfo) $289,285 $0 $8,100
Hadley Brandt (Director Of It) $238,780 $0 $8,100
Kevin Benson (Director Of Marketing) $218,147 $0 $8,100
Sue Miller (Director Of Preschool) $190,035 $0 $8,100
Joel Manby (Board Chairman) $12,000 $0 $0
Tony Adams (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
David Salyers (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$17,728,418
Expenses
$16,911,920
Net Income
$816,498
Net Assets
$3,344,036
Notable Sources of Revenue Percent of Total Revenue
Contributions $156,953
0.9%
Program Services $13,425,023
75.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $4,146,442
23.4%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $584,686
3.5%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $4,065,766
Total Liabilities $721,730
Net Assets $3,344,036
Other
Reported conflict of interest transactions
Compensation
Key Employees and Officers Compensation Related Other
Reggie Joiner (President/Ceo) $271,504 $0 $62,832
Reggie Goodin (Cfo) $202,004 $0 $48,347
Kevin Benson (Director Of Marketing) $182,787 $0 $5,700
Hadley Brandt (Director Of It) $140,558 $0 $114,366
Sue Miller (Director Of Preschool) $94,972 $0 $87,812
Joel Manby (Board Chairman) $12,000 $0 $0
Tony Adams (Director) $0 $0 $0
Mike Kendrick (Director) $0 $0 $0
Jeff Neuber (Director) $0 $0 $0
David Salyers (Director) $0 $0 $0

Document Links

Fiscal Year Ending July
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$15,015,010
Expenses
$14,082,372
Net Income
$932,638
Net Assets
$2,527,538
Notable Sources of Revenue Percent of Total Revenue
Contributions $164,455
1.1%
Program Services $11,599,790
77.3%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $3,250,765
21.7%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $658,855
4.7%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $3,201,579
Total Liabilities $674,041
Net Assets $2,527,538

Document Links

Fiscal Year Ending July
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$13,192,608
Expenses
$12,015,942
Net Income
$1,176,666
Net Assets
$1,594,900
Notable Sources of Revenue Percent of Total Revenue
Contributions $136,321
1.0%
Program Services $10,370,209
78.6%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $2,686,078
20.4%
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $401,787
3.3%
Professional Fundraising Fees $0
Other Salaries and Wages $3,772,732
31.4%
Assets/Debt
Total Assets $2,441,151
Total Liabilities $846,251
Net Assets $1,594,900

Document Links

Fiscal Year Ending July
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$10,954,941
Expenses
$10,644,047
Net Income
$310,894
Net Assets
$418,234
Notable Sources of Revenue Percent of Total Revenue
Contributions $111,949
1.0%
Program Services $9,018,979
82.3%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $1,776,369
16.2%
Other Revenue $47,644
0.4%
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $3,105,235
29.2%
Assets/Debt
Total Assets $1,610,559
Total Liabilities $1,192,325
Net Assets $418,234

Document Links

Fiscal Year Ending July
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending July
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2001

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

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The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

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