Florida Public Relations Association Inc
Organization summary
Type of Nonprofit
Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.
Donations to this organization are not tax deductible.
Summary charts: organization finances over time
Revenue $638k (2024)
 Expenses $614k (2024)
 Total Assets $313k (2024)
 Total Liabilities $131k (2024)
 Tax Filings by Year
Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.
    Fiscal Year Ending Aug.
    2024
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $256,822 |  
    40.2%
 | 
| Program Services | $381,239 |  
    59.7%
 | 
| Investment Income | $12 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $0 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $312,794 | |
| Total Liabilities | $131,137 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Wendy Crites Wacker (President) | $0 | $0 | $0 | 
| Julie Frey (President Elect) | $0 | $0 | $0 | 
| Jay Morgan Schleuning (Immediate Past President) | $0 | $0 | $0 | 
Document Links
990
Filed on July 1, 2025Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2023
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $200,137 |  
    37.9%
 | 
| Program Services | $327,896 |  
    62.1%
 | 
| Investment Income | $0 | |
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $0 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $328,746 | |
| Total Liabilities | $0 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Amanda Handley (Vice President Of Credenti) | $0 | $0 | $0 | 
| Chris Graham (Vice President Of Golden I) | $0 | $0 | $0 | 
Document Links
990
Filed on Feb. 16, 2024Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2022
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $238,290 |  
    44.9%
 | 
| Program Services | $292,815 |  
    55.1%
 | 
| Investment Income | $0 | |
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $0 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $309,717 | |
| Total Liabilities | $0 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Julie Frey (Vice President Of Credentialing) | $0 | $0 | $0 | 
| Elise Ramer (Vice President Of Golden Image) | $0 | $0 | $0 | 
Document Links
990
Filed on Aug. 18, 2023Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2021
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $244,547 |  
    40.7%
 | 
| Program Services | $349,525 |  
    58.2%
 | 
| Investment Income | $164 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $6,356 |  
    1.1%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $236,682 | |
| Total Liabilities | $0 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Nicole Stacey (Vice President Of Research) | $0 | $0 | $0 | 
| Julie Frey (Vice President Of Prof Devel) | $0 | $0 | $0 | 
| Elise Ramer (Vice President Of Golden Imag) | $0 | $0 | $0 | 
Document Links
990
Filed on July 15, 2022Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2020
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $247,063 |  
    57.5%
 | 
| Program Services | $169,113 |  
    39.4%
 | 
| Investment Income | $188 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $12,940 |  
    3.0%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $232,597 | |
| Total Liabilities | $0 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Alyson Gernert (President) | $0 | $0 | $0 | 
| Devon Chestnut (President Elect) | $0 | $0 | $0 | 
Document Links
990
Filed on June 15, 2021Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2019
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $249,258 |  
    32.1%
 | 
| Program Services | $510,050 |  
    65.6%
 | 
| Investment Income | $103 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $0 | |
| Other Revenue | $18,298 |  
    2.4%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $251,933 | |
| Total Liabilities | $3,388 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Gordon Paulus (President) | $0 | $0 | $0 | 
| Ryan Gerds (Past Presdient) | $0 | $0 | $0 | 
Document Links
990
Filed on July 15, 2020Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2018
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $217,573 |  
    34.4%
 | 
| Program Services | $403,162 |  
    63.8%
 | 
| Investment Income | $65 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $8,709 |  
    1.4%
 | 
| Other Revenue | $2,059 |  
    0.3%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $243,909 | |
| Total Liabilities | $7,512 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Di) | $0 | $0 | $0 | 
| Ryan Gerds (President) | $0 | $0 | $0 | 
| Gordon Paulus (President El) | $0 | $0 | $0 | 
Document Links
990
Filed on March 12, 2019Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2017
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $223,352 |  
    32.1%
 | 
| Program Services | $464,010 |  
    66.7%
 | 
| Investment Income | $721 |  
    0.1%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $5,777 |  
    0.8%
 | 
| Other Revenue | $2,165 |  
    0.3%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $247,437 | |
| Total Liabilities | $3,872 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Roger Pynn (Past President) | $0 | $0 | $0 | 
| Laura Byrnes (Vice President) | $0 | $0 | $0 | 
Document Links
990
Filed on Feb. 19, 2018Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2016
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $196,868 |  
    32.7%
 | 
| Program Services | $401,078 |  
    66.6%
 | 
| Investment Income | $742 |  
    0.1%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $467 |  
    0.1%
 | 
| Other Revenue | $3,414 |  
    0.6%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $233,242 | |
| Total Liabilities | $5,460 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Rachel Smith (Past President) | $0 | $0 | $0 | 
| Ryan Gerds (Vice President) | $0 | $0 | $0 | 
Document Links
990
Filed on Feb. 8, 2017Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2015
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $178,863 |  
    30.4%
 | 
| Program Services | $403,604 |  
    68.6%
 | 
| Investment Income | $0 | |
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $3,195 |  
    0.5%
 | 
| Other Revenue | $2,836 |  
    0.5%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $212,139 | |
| Total Liabilities | $14,451 | 
Compensation
| Key Employees and Officers | Compensation | Related | Other | 
|---|---|---|---|
| Cheray Keyes Shima (Executive Director) | $0 | $0 | $0 | 
| Christopher Carroll (Executive Director) | $0 | $0 | $0 | 
| Chris Gent (Past President) | $0 | $0 | $0 | 
Document Links
990
Filed on Jan. 14, 2016Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Aug.
    2014
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $77,217 |  
    17.4%
 | 
| Program Services | $362,016 |  
    81.7%
 | 
| Investment Income | $129 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $2,675 |  
    0.6%
 | 
| Other Revenue | $1,017 |  
    0.2%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $192,430 | |
| Total Liabilities | $90 | 
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Oct.
    2013
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $162,290 |  
    30.3%
 | 
| Program Services | $371,589 |  
    69.3%
 | 
| Investment Income | $64 |  
    0.0%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $1,917 |  
    0.4%
 | 
| Other Revenue | $100 |  
    0.0%
 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $181,086 | |
| Total Liabilities | $15,014 | 
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Oct.
    2012
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $170,731 |  
    34.3%
 | 
| Program Services | $321,724 |  
    64.6%
 | 
| Investment Income | $663 |  
    0.1%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $4,530 |  
    0.9%
 | 
| Other Revenue | $0 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $170,997 | |
| Total Liabilities | $0 | 
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Oct.
    2011
  
Extracted Financial Data
Extracted Financial Data from Form 990
| Notable Sources of Revenue | Percent of Total Revenue | |
|---|---|---|
| Contributions | $158,050 |  
    31.6%
 | 
| Program Services | $336,202 |  
    67.3%
 | 
| Investment Income | $1,036 |  
    0.2%
 | 
| Bond Proceeds | $0 | |
| Royalties | $0 | |
| Rental Property Income | $0 | |
| Net Fundraising | $0 | |
| Sales of Assets | $0 | |
| Net Inventory Sales | $4,469 |  
    0.9%
 | 
| Other Revenue | $0 | 
| Notable Expenses | Percent of Total Expenses | |
|---|---|---|
| Executive Compensation | $0 | |
| Professional Fundraising Fees | $0 | |
| Other Salaries and Wages | $0 | 
| Assets/Debt | ||
|---|---|---|
| Total Assets | $152,514 | |
| Total Liabilities | $0 | 
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
    Fiscal Year Ending Oct.
    2010
  
No Extracted Financial Data
Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.
Document Links
990
Primary tax return for a nonprofit’s activities, finances, and governance
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