Sonoma Valley Visitors Bureau

Sonoma, CA
Tax-exempt since Feb. 1984
EIN: 68-0005569

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Type of Nonprofit

Designated as a 501(c)(6) Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Revenue

$1.3M (2024)

Expenses

$1.19M (2024)

Total Assets

$1.08M (2024)

Total Liabilities

$21.7k (2024)

Source: Form 990 tax filings from 2012 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2024

Revenue

$1,300,143

Expenses

$1,193,169

Net Income

$106,974

Net Assets

$1,061,532

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$425,552	32.7%
Program Services	$854,950	65.8%
Investment Income	$17,183	1.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$535	0.0%
Other Revenue	$1,923	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$341,614	28.6%

Assets/Debt
Total Assets	$1,083,258
Total Liabilities	$21,726
Net Assets	$1,061,532

Compensation

Key Employees and Officers	Compensation	Related	Other
Tim Zahner (Executive Di)	$156,000	$0	$16,239
Gilbert Hunt Bailie (President)	$0	$0	$0
Jill Benziger (Director)	$0	$0	$0
Kendall Comfort (Director)	$0	$0	$0
Lesli John (Director)	$0	$0	$0
Dan Parks (Director)	$0	$0	$0
Ashish Patel (Secretary)	$0	$0	$0
Art Weiswasser (Treasurer)	$0	$0	$0

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990

Filed on May 14, 2025

Primary tax return for a nonprofit’s activities, finances, and governance

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Fiscal Year Ending June
2023

Revenue

$1,195,470

Expenses

$1,097,655

Net Income

$97,815

Net Assets

$954,558

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$375,128	31.4%
Program Services	$818,684	68.5%
Investment Income	$721	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	-$428
Other Revenue	$1,365	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$330,083	30.1%

Assets/Debt
Total Assets	$1,011,398
Total Liabilities	$56,840
Net Assets	$954,558

Compensation

Key Employees and Officers	Compensation	Related	Other
Tim Zahner (Executive Di)	$156,000	$0	$14,550
Gilbert Hunt Bailie (Vice Preside)	$0	$0	$0
Jill Benziger (Director)	$0	$0	$0
Kendall Comfort (Director)	$0	$0	$0
Lesli John (Director)	$0	$0	$0
Dan Parks (Director)	$0	$0	$0
Ashish Patel (Secretary)	$0	$0	$0
Edward Roe (Director)	$0	$0	$0
Art Weiswasser (Treasurer)	$0	$0	$0
Chris Wingerberg (President)	$0	$0	$0

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990

Filed on Nov. 15, 2023

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Fiscal Year Ending June
2022

Revenue

$962,734

Expenses

$845,250

Net Income

$117,484

Net Assets

$857,003

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$311,982	32.4%
Program Services	$649,788	67.5%
Investment Income	$587	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	-$574
Other Revenue	$951	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$150,000	17.7%
Professional Fundraising Fees	$0
Other Salaries and Wages	$143,920	17.0%

Assets/Debt
Total Assets	$903,896
Total Liabilities	$46,893
Net Assets	$857,003

Compensation

Key Employees and Officers	Compensation	Related	Other
Jill Benziger (Secretary)	$0	$0	$0
Lesli John (Director)	$0	$0	$0
Dan Parks (Director)	$0	$0	$0
Ashish Patel (Chair)	$0	$0	$0
Edward Roe (Director)	$0	$0	$0
Art Weiswasser (Director)	$0	$0	$0
Chris Wingerberg (Treasurer)	$0	$0	$0
Gilbert Hunt Bailie (Vice Chair)	$0	$0	$0

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990

Filed on Nov. 10, 2022

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Fiscal Year Ending June
2021

Revenue

$793,532

Expenses

$703,903

Net Income

$89,629

Net Assets

$739,519

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$203,982	25.7%
Program Services	$590,343	74.4%
Investment Income	$991	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	-$1,904
Other Revenue	$120	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$152,000	21.6%
Professional Fundraising Fees	$0
Other Salaries and Wages	$129,887	18.5%

Assets/Debt
Total Assets	$812,770
Total Liabilities	$73,251
Net Assets	$739,519

Compensation

Key Employees and Officers	Compensation	Related	Other
Tim Zahner (Executive Di)	$152,000	$0	$8,267
Manuel Azevedo (Director)	$0	$0	$0
Jay Garrett (Director)	$0	$0	$0
Dan Parks (Director)	$0	$0	$0
Edward Roe (Director)	$0	$0	$0
Kaala Steward (Director)	$0	$0	$0
Art Weiswasser (Director)	$0	$0	$0
Hunt Bailie (Vice Preside)	$0	$0	$0
Jill Benziger (Secretary)	$0	$0	$0
Lesli John (President)	$0	$0	$0
Ashish Patel (Treasurer)	$0	$0	$0

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990

Filed on May 5, 2022

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Fiscal Year Ending June
2020

Revenue

$1,193,981

Expenses

$1,055,297

Net Income

$138,684

Net Assets

$649,890

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$310,241	26.0%
Program Services	$878,557	73.6%
Investment Income	$3,394	0.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$1,442	0.1%
Other Revenue	$347	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$156,000	14.8%
Professional Fundraising Fees	$0
Other Salaries and Wages	$147,273	14.0%

Assets/Debt
Total Assets	$653,945
Total Liabilities	$4,055
Net Assets	$649,890

Compensation

Key Employees and Officers	Compensation	Related	Other
Tim Zahner (Executive Di)	$156,000	$0	$6,890
Manuel Azevedo (Director)	$0	$0	$0
Dan Parks (Director)	$0	$0	$0
Edward Roe (Director)	$0	$0	$0
Kaala Stewart (Director)	$0	$0	$0
Ari Weiswasser (Director)	$0	$0	$0
Hunt Bailie (Vice Preside)	$0	$0	$0
Jill Benziger (Secretary)	$0	$0	$0
Lesli John (President)	$0	$0	$0
Ashish Patel (Treasurer)	$0	$0	$0

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990

Filed on Jan. 26, 2021

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Fiscal Year Ending June
2019

Revenue

$1,310,374

Expenses

$1,242,233

Net Income

$68,141

Net Assets

$511,206

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$302,102	23.1%
Program Services	$1,000,784	76.4%
Investment Income	$2,773	0.2%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$3,668	0.3%
Other Revenue	$1,047	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$309,880	24.9%

Assets/Debt
Total Assets	$671,981
Total Liabilities	$160,775
Net Assets	$511,206

Compensation

Key Employees and Officers	Compensation	Related	Other
Tim Zahner (Executive Di)	$129,000	$0	$5,332
Victoria Campbell (Director)	$0	$0	$0
Gary Buffo (Director)	$0	$0	$0
Jerry Wheeler (Director)	$0	$0	$0
Manuel Azevedo (Director)	$0	$0	$0
Paul Giusto (Director)	$0	$0	$0
Jill Benziger (Director)	$0	$0	$0
Edward Roe (Director)	$0	$0	$0
Jay Garrett (Director)	$0	$0	$0
Gilbert Hunt Bailie (Director/Pre)	$0	$0	$0
Lesli John (Vice Preside)	$0	$0	$0
Dan Parks (Treasurer)	$0	$0	$0
Ashish Patel (Secretary)	$0	$0	$0

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990

Filed on Oct. 23, 2020

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Fiscal Year Ending June
2018

Revenue

$1,415,252

Expenses

$1,476,910

Net Income

-$61,658

Net Assets

$443,065

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$300,810	21.3%
Program Services	$1,109,766	78.4%
Investment Income	$1,439	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	-$119
Net Inventory Sales	$3,356	0.2%
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$291,527	19.7%

Assets/Debt
Total Assets	$600,477
Total Liabilities	$157,412
Net Assets	$443,065

Compensation

Key Employees and Officers	Compensation	Related	Other
Victoria Campbell Viansa Sonoma (Past Preside)	$0	$0	$0
Ashish Patel Olea Hotel (Director)	$0	$0	$0
Bernd Pichler Fairmont Smi (Director)	$0	$0	$0
Gary Buffo Pure Luxury (Director)	$0	$0	$0
Jerry Wheeler Sonoma Raceway (Director)	$0	$0	$0
Manuel Azevedo Lasalettetascatasca (Director)	$0	$0	$0
Paul Giusto Highway 12 Vineyards (Director)	$0	$0	$0
Bill Blum Macarthur Place Hotelspa (Former Direc)	$0	$0	$0
Valerie Pattersonthe Hidden Oak Inn (Former Direc)	$0	$0	$0
Gilbert Hunt Bailie Sononma Advent (Director/Pre)	$0	$0	$0
Lesli John Pangloss Winery (Vice Preside)	$0	$0	$0
Dan Parks The Inn At Sonoma (Treasurer)	$0	$0	$0
Michael Mcneil Chateau St Jean (Secretary)	$0	$0	$0
Gary Sapersteinout In The Vineyard (Past Pres/Ex)	$0	$0	$0

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990

Filed on Nov. 12, 2018

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Fiscal Year Ending June
2017

Revenue

$1,397,895

Expenses

$1,426,006

Net Income

-$28,111

Net Assets

$504,723

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$301,282	21.6%
Program Services	$1,094,640	78.3%
Investment Income	$1,211	0.1%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$762	0.1%
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$324,038	22.7%

Assets/Debt
Total Assets	$605,503
Total Liabilities	$100,780
Net Assets	$504,723

Compensation

Key Employees and Officers	Compensation	Related	Other
Lesli John Pangloss Winery (Past Preside)	$0	$0	$0
Bill Blum Macarthur Place Hotelspa (Director)	$0	$0	$0
Paul Giusto Highway 12 Vineyards (Director)	$0	$0	$0
Manuel Azevedo Lasalette (Director)	$0	$0	$0
Valerie Pattersonthe Hidden Oak Inn (Director)	$0	$0	$0
Hunt Bailie Sonoma Adventures (Director)	$0	$0	$0
Bernd Pichler Fairmont Sonoma (Director)	$0	$0	$0
Jerry Wheeler Sonoma Raceway (Director)	$0	$0	$0
Michael Mcneil Chateau St Jean (Director)	$0	$0	$0
Gary Saperstein Out In The Vineyard (President)	$0	$0	$0
Victoria Campbell Ramekins Cluinary (Vice Preside)	$0	$0	$0
Melody Lanthorn Gale Renaissance (Secretary)	$0	$0	$0
Dan Parks The Inn At Sonoma (Treasurer)	$0	$0	$0

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990

Filed on Oct. 19, 2017

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Fiscal Year Ending June
2016

Revenue

$1,383,191

Expenses

$1,505,791

Net Income

-$122,600

Net Assets

$588,226

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$322,171	23.3%
Program Services	$1,047,254	75.7%
Investment Income	$2,380	0.2%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$0
Sales of Assets	$0
Net Inventory Sales	$11,370	0.8%
Other Revenue	$16	0.0%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$108,474	7.2%
Professional Fundraising Fees	$0
Other Salaries and Wages	$212,059	14.1%

Assets/Debt
Total Assets	$653,710
Total Liabilities	$65,484
Net Assets	$588,226

Compensation

Key Employees and Officers	Compensation	Related	Other
Paul Giusto Highway 12 Vineyards (Past Preside)	$0	$0	$0
Manuel Azevedo Lasalette (Director)	$0	$0	$0
Jerry Wheeler Sonoma Raceway (Director)	$0	$0	$0
Betsy Musick Benziger Family Winery (Director)	$0	$0	$0
Valerie Pattersonthe Hidden Oak Inn (Director)	$0	$0	$0
Melody Lanthorn Gale Renaissance (Director)	$0	$0	$0
Hunt Bailie Sonoma Adventures (Director)	$0	$0	$0
Victoria Campbell Ramekins Cluinary (Director)	$0	$0	$0
Amy Kantorczyk Fairmont Sonoma (Director)	$0	$0	$0
Lesli John Pangloss Winery (Board Presid)	$0	$0	$0
Gary Saperstein Out In The Vineyard (Vice Preside)	$0	$0	$0
Bill Blum Macarthur Place Hotelspa (Secretary)	$0	$0	$0
Dan Parks The Inn At Sonoma (Treasurer)	$0	$0	$0

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990

Filed on Nov. 14, 2016

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Fiscal Year Ending June
2015

Revenue

$1,367,394

Expenses

$1,390,076

Net Income

-$22,682

Net Assets

$735,466

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$317,700	23.2%
Program Services	$1,031,765	75.5%
Investment Income	$4,110	0.3%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$5,647	0.4%
Sales of Assets	$0
Net Inventory Sales	$6,926	0.5%
Other Revenue	$1,246	0.1%

Notable Expenses		Percent of Total Expenses
Executive Compensation	$100,986	7.3%
Professional Fundraising Fees	$0
Other Salaries and Wages	$192,260	13.8%

Assets/Debt
Total Assets	$790,116
Total Liabilities	$54,650
Net Assets	$735,466

Compensation

Key Employees and Officers	Compensation	Related	Other
Suvy Hart The Lodge At Sonoma (Director)	$0	$0	$0
Jerry Wheeler Sonoma Raceway (Director)	$0	$0	$0
Bill Blum Macarthur Place Hotelspa (Director)	$0	$0	$0
Craig Miller Sonoma Hotel (Director)	$0	$0	$0
Valerie Pattersonthe Hidden Oak Inn (Director)	$0	$0	$0
Anne Johnson Beau Wine Tours (Director)	$0	$0	$0
Emily Kendis Williams Sonoma (Director)	$0	$0	$0
Lesli John Pangloss Winery (Vice Preside)	$0	$0	$0
Dan Parks The Inn At Sonoma (Treasurer)	$0	$0	$0
Sondra Bernsteinthe Girl And Fig (Secretary)	$0	$0	$0
Paul Giusto Highway 12 Vineyards (President)	$0	$0	$0

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990

Filed on Nov. 12, 2015

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Fiscal Year Ending June
2014

Revenue

$1,073,650

Expenses

$1,155,495

Net Income

-$81,845

Net Assets

$902,845

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$325,804	30.3%
Program Services	$760,231	70.8%
Investment Income	$4,513	0.4%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$5,245	0.5%
Sales of Assets	-$28,536
Net Inventory Sales	$6,393	0.6%
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$248,747	21.5%

Assets/Debt
Total Assets	$973,812
Total Liabilities	$70,967
Net Assets	$902,845

Compensation

Key Employees and Officers	Compensation	Related	Other
Suvy Hart The Lodge At Sonoma (Director)	$0	$0	$0
Bill Blum Macarthur Place Hotelspa (Director)	$0	$0	$0
Craig Miller Macarthur Place Hotel (Director)	$0	$0	$0
Valerie Pattersonthe Hidden Oak Inn (Director)	$0	$0	$0
James Hahn Sunflower Cafe (Director)	$0	$0	$0
Jerry Wheeler Sonoma Raceway (Vice Preside)	$0	$0	$0
Lesli John Pangloss Winery (Secretary)	$0	$0	$0
Gary Saperstein Out In The Vineyard (President)	$0	$0	$0
Dan Parks The Inn At Sonoma (Treasurer)	$0	$0	$0
Sondra Bernsteinthe Girl Andthe Fig (At Large Dir)	$0	$0	$0
Paul Giusto Highway 12 Vineyards (Vice Preside)	$0	$0	$0

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990

Filed on Nov. 14, 2014

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Fiscal Year Ending June
2013

Revenue

$996,518

Expenses

$939,485

Net Income

$57,033

Net Assets

$745,812

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$337,240	33.8%
Program Services	$633,346	63.6%
Investment Income	$5,314	0.5%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	$8,750	0.9%
Sales of Assets	$0
Net Inventory Sales	$11,868	1.2%
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$233,017	24.8%

Assets/Debt
Total Assets	$791,231
Total Liabilities	$45,419
Net Assets	$745,812

990

Filed on Dec. 26, 2013

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Fiscal Year Ending June
2012

Revenue

$481,978

Expenses

$446,423

Net Income

$35,555

Net Assets

$688,779

Notable Sources of Revenue		Percent of Total Revenue
Contributions	$327,146	67.9%
Program Services	$225,644	46.8%
Investment Income	$4,247	0.9%
Bond Proceeds	$0
Royalties	$0
Rental Property Income	$0
Net Fundraising	-$97,196
Sales of Assets	$0
Net Inventory Sales	$22,137	4.6%
Other Revenue	$0

Notable Expenses		Percent of Total Expenses
Executive Compensation	$0
Professional Fundraising Fees	$0
Other Salaries and Wages	$215,870	48.4%

Assets/Debt
Total Assets	$728,551
Total Liabilities	$39,772
Net Assets	$688,779

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

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Sonoma Valley Visitors Bureau

Organization summary

Type of Nonprofit

Summary charts: organization finances over time

Revenue $1.3M (2024)

Expenses $1.19M (2024)

Total Assets $1.08M (2024)

Total Liabilities $21.7k (2024)

Tax Filings by Year

Fiscal Year Ending June 2024

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2023

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2022

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2021

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2020

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2019

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2018

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2017

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2016

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2015

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2014

Extracted Financial Data

Extracted Financial Data from Form 990

Compensation

Document Links

990

Fiscal Year Ending June 2013

Extracted Financial Data

Extracted Financial Data from Form 990

Document Links

990

Revenue

$1.3M (2024)

Expenses

$1.19M (2024)

Total Assets

$1.08M (2024)

Total Liabilities

$21.7k (2024)

Fiscal Year Ending June
2024

Fiscal Year Ending June
2023

Fiscal Year Ending June
2022

Fiscal Year Ending June
2021

Fiscal Year Ending June
2020

Fiscal Year Ending June
2019

Fiscal Year Ending June
2018

Fiscal Year Ending June
2017

Fiscal Year Ending June
2016

Fiscal Year Ending June
2015

Fiscal Year Ending June
2014

Fiscal Year Ending June
2013

Fiscal Year Ending June
2012

Fiscal Year Ending June
2011

Fiscal Year Ending June
2010

Fiscal Year Ending June
2009

Fiscal Year Ending June
2008

Fiscal Year Ending June
2007

Fiscal Year Ending June
2006

Fiscal Year Ending June
2005

Fiscal Year Ending June
2004