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Dallas Advertising League

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Category: Community Improvement, Capacity Building / Business and Industry (NTEE)

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$155k (2024)

Expenses
$122k (2024)

Total Assets
$126k (2024)

Total Liabilities
$583 (2024)

Source: Form 990 tax filings from 2014 to 2024

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending June
2024

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$154,839
Expenses
$121,821
Net Income
$33,018
Net Assets
$125,256
Notable Sources of Revenue Percent of Total Revenue
Contributions $28,989
18.7%
Program Services $0
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $125,850
81.3%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $125,839
Total Liabilities $583
Net Assets $125,256
Compensation
Key Employees and Officers Compensation Related Other
Deja Sanders (President) $0 $0 $0
Jimmy Asa (Immediate Past President) $0 $0 $0
Luke Bryant (Ad 2 President) $0 $0 $0
Marc Lin (2nd Vp) $0 $0 $0
Andres De La Casa Huertas (Board Member) $0 $0 $0
Cesar Jasso (Board Member) $0 $0 $0
April Steinbach (Board Member) $0 $0 $0
Angelica Ocampo (Board Member) $0 $0 $0
Al Reid (Board Member) $0 $0 $0
Brandi Rand (Board Member) $0 $0 $0
Elisa Silva (Board Member) $0 $0 $0
Grace Garcia (Board Member) $0 $0 $0
Elisabeth Zuerker (Board Member) $0 $0 $0
Joel Dons (Board Member) $0 $0 $0
Kira Stearns (Board Member) $0 $0 $0
Stephanie Mason (Board Member) $0 $0 $0
Amber Tinker (Board Member) $0 $0 $0
Tyler Fonville (Board Member) $0 $0 $0
Laurel Mc Euen (Board Member) $0 $0 $0
James Marin (Board Member) $0 $0 $0
Kevin Couch (Board Member) $0 $0 $0
Julie Holloway (Board Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2023

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$63,679
Expenses
$95,599
Net Income
-$31,920
Net Assets
$120,564
Notable Sources of Revenue Percent of Total Revenue
Contributions $27,629
43.4%
Program Services $3,737
5.9%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $32,313
50.7%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $120,174
Total Liabilities -$390
Net Assets $120,564
Compensation
Key Employees and Officers Compensation Related Other
Caitlin Watson (Executive Director) $0 $0 $0
Jimmy Asa (Immediate Past President) $0 $0 $0
Hilary Watson (President) $0 $0 $0
Luke Bryant (Ad 2 President) $0 $0 $0
Deja Sanders (1st Vp) $0 $0 $0
Marc Lin (2nd Vp) $0 $0 $0
Andres De La Casa Huertas (Board Member) $0 $0 $0
Cesar Jasso (Board Member) $0 $0 $0
April Steinbach (Board Member) $0 $0 $0
Angelica Ocampo (Board Member) $0 $0 $0
Al Reid (Board Member) $0 $0 $0
Brandi Rand (Board Member) $0 $0 $0
Elisa Silva (Board Member) $0 $0 $0
Grace Garcia (Board Member) $0 $0 $0
Elisabeth Zuerker (Board Member) $0 $0 $0
Joel Dons (Board Member) $0 $0 $0
Kira Stearns (Board Member) $0 $0 $0
Stephanie Mason (Board Member) $0 $0 $0
Amber Tinker (Board Member) $0 $0 $0
Tyler Fonville (Board Member) $0 $0 $0
Laurel Mc Euen (Board Member) $0 $0 $0
James Marin (Board Member) $0 $0 $0
Kevin Couch (Board Member) $0 $0 $0
Julie Holloway (Board Member) $0 $0 $0

Document Links

Fiscal Year Ending June
2022

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$132,817
Expenses
$118,673
Net Income
$14,144
Net Assets
$152,484
Notable Sources of Revenue Percent of Total Revenue
Contributions $17,802
13.4%
Program Services $55,735
42.0%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $59,280
44.6%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $157,128
Total Liabilities $4,644
Net Assets $152,484
Compensation
Key Employees and Officers Compensation Related Other
Al Reid (Education Co Chair) $0 $0 $0
Amanda Mock (Programs Co Chair) $0 $0 $0
Angelica Ocampo (Education Co Chair) $0 $0 $0
Anton Schlesinger (Digital Co Chair) $0 $0 $0
Ashlyn Rehmani (Programs Co Chair) $0 $0 $0
Brandi Rand (Diversity Co Chair) $0 $0 $0
Brian Bethel (Digital Co Chair) $0 $0 $0
Crystal Gonzales (Past President Aaf Dallas 1st Lt Governor Aaf District 10) $0 $0 $0
Deja Sanders (2nd Vp Membership Co Chair) $0 $0 $0
Elisa Silva (Programs Co Chair) $0 $0 $0
Erica Blue (Diversity Co Chair) $0 $0 $0
Farhan Rehmani (Treasurer) $0 $0 $0
Griselda Ramirez (Government Chair) $0 $0 $0
Hilary Watson (1st Vp) $0 $0 $0
James Marin (Bbb Advertising Advisory Co Chair) $0 $0 $0
Jimmy Asa (President) $0 $0 $0
Kira Sterns (Public Service Co Chair) $0 $0 $0
Laurel Mc Euen (Past President Aaf Ft Worth Addy's Chair 2nd Lt Governor Aaf District 10) $0 $0 $0
Lita Castillo (Bbb Advertising Advisory Co Chair) $0 $0 $0
Macey Thompson (Social Co Chair) $0 $0 $0
Marc Liu (Membership Co Chair) $0 $0 $0
Maria Garcia (Social Co Chair) $0 $0 $0
Rosie Rosales (Immediate Past President) $0 $0 $0
Stephanie Mason (Public Service Co Chair) $0 $0 $0
Tommy Thompson (Education Co Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$124,246
Expenses
$122,452
Net Income
$1,794
Net Assets
$138,340
Notable Sources of Revenue Percent of Total Revenue
Contributions $22,119
17.8%
Program Services $102,127
82.2%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $138,340
Total Liabilities $0
Net Assets $138,340
Compensation
Key Employees and Officers Compensation Other
Allison Farris (Executive Dir.) $39,232 $0
Farhan Rehmani (Treasurer) $0 $0
Crystal Gonzales (Director) $0 $0
Jorge Rosie Rosales (President) $0 $0
Jimmy Asa (Vice President) $0 $0
Hilary Watson (Vice President) $0 $0
Kendall Erskine (Vice President) $0 $0
Deja Sanders (Chairman) $0 $0
Angelica Ocampo (Chairman) $0 $0
Kevin Couch (Chairman) $0 $0
Griselda Ramirez (Chairman) $0 $0
Al Reid (Chairman) $0 $0
Tommy Thompson (Chairman) $0 $0
Stephanie Mason (Chairman) $0 $0
Lita Wurst (Chairman) $0 $0
Sheilena Dorsey (Chairman) $0 $0
Ashlynn Rehmani (Chairman) $0 $0
Rodrigo Maycotte (Chairman) $0 $0
Maria Garcia (Chairman) $0 $0
Macey Thompson (Secretary) $0 $0
Marc Liu (Chairman) $0 $0
Cesar Jasso (Chairman) $0 $0
James Marin (Chairman) $0 $0
Brandi Rand (Chairman) $0 $0

Document Links

Fiscal Year Ending June
2020

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$293,550
Expenses
$242,213
Net Income
$51,337
Net Assets
$136,546
Notable Sources of Revenue Percent of Total Revenue
Contributions $30,597
10.4%
Program Services $262,953
89.6%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $65,976
27.2%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $136,546
Total Liabilities $0
Net Assets $136,546
Compensation
Key Employees and Officers Compensation Related Other
Allison Farris (Executive Dir.) $65,976 $0 $0
Farhan Rehmani (President) $0 $0 $0
Crystal Gonzales (Treasurer) $0 $0 $0
Rosie Rosales (Vice President) $0 $0 $0
Jimmy Asa (Vice President) $0 $0 $0
Hilary Watson (Director) $0 $0 $0
Kevin Couch (Director) $0 $0 $0
Sandi Edgar (Director) $0 $0 $0
Angelica Ocampo (Director) $0 $0 $0
Sheilena Dorsey (Director) $0 $0 $0
Abby Westbrook (Director) $0 $0 $0
Alicia Kuhn (Director) $0 $0 $0
Colin Hayes (Director) $0 $0 $0
John Mitchell (Director) $0 $0 $0
Lita Wurst (Director) $0 $0 $0
Kristy Vivian (Director) $0 $0 $0
Ashlynn Rehmani (Director) $0 $0 $0
Paolo Linares (Director) $0 $0 $0
Chris Degenaars (Director) $0 $0 $0
Amanda Lovewell (Director) $0 $0 $0
Griselda Ramirez (Director) $0 $0 $0

Document Links

Fiscal Year Ending June
2019

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$306,139
Expenses
$340,326
Net Income
-$34,187
Net Assets
$85,209
Notable Sources of Revenue Percent of Total Revenue
Contributions $23,624
7.7%
Program Services $282,515
92.3%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $75,303
22.1%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $85,209
Total Liabilities $0
Net Assets $85,209
Compensation
Key Employees and Officers Compensation Related Other
Allison Farris (Executive Dir.) $75,303 $0 $0
Farhan Rehmani (President) $0 $0 $0
Crystal Gonzales (Treasurer) $0 $0 $0
Rosie Rosales (Vice President) $0 $0 $0
Jimmy Asa (Vice President) $0 $0 $0
Hilary Watson (Director) $0 $0 $0
Kevin Couch (Director) $0 $0 $0
Sandi Edgar (Director) $0 $0 $0
Angelica Ocampo (Director) $0 $0 $0
Sheilena Dorsey (Director) $0 $0 $0
Abby Westbrook (Director) $0 $0 $0
Alicia Kuhn (Director) $0 $0 $0
Colin Hayes (Director) $0 $0 $0
John Mitchell (Director) $0 $0 $0
Lita Wurst (Director) $0 $0 $0
Kristy Vivian (Director) $0 $0 $0
Ashlynn Rehmani (Director) $0 $0 $0
Paolo Linares (Director) $0 $0 $0

Document Links

Fiscal Year Ending June
2018

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$311,940
Expenses
$252,449
Net Income
$59,491
Net Assets
$119,396
Notable Sources of Revenue Percent of Total Revenue
Contributions $35,282
11.3%
Program Services $276,658
88.7%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $65,179
25.8%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $119,396
Total Liabilities $0
Net Assets $119,396
Compensation
Key Employees and Officers Compensation Related Other
Allison Farris (Ad2 President) $59,633 $0 $0
Larry Brantley (Exec. Board) $0 $0 $0
Jason Dove (President) $0 $0 $0
Christanne Knorr (Education) $0 $0 $0
Ben Randolph (Digital Integration) $0 $0 $0
Leslie Bell (Secretary) $0 $0 $0
Jennifer Bloom (Public Service) $0 $0 $0
Melissa Bourestom (Executive Director) $0 $0 $0
Troy Lott (Treasure) $0 $0 $0
Candice Paddock (Interactive) $0 $0 $0
Jamie Vazquez (Diversity) $0 $0 $0
Rich Alfano (Programs) $0 $0 $0
Monica Sales (Social Activities) $0 $0 $0
Frank Kopec (Gov. Relations) $0 $0 $0
Jo Trizilla (Public Relations) $0 $0 $0
Toby Adams (Addys) $0 $0 $0
Lauren Lawley Head (Advantage Dallas) $0 $0 $0
Carrie Miller (Marcom) $0 $0 $0
Seth Mitchell (Aaf Dallas Foundation) $0 $0 $0
Phylissia Landix (Advisory Sbb) $0 $0 $0
Linda White (Volunteers) $0 $0 $0
Bret Madole (Advisor Legal) $0 $0 $0
Jordan Lee (Programs) $0 $0 $0
Crystal Demott (Membership) $0 $0 $0
Heather Williams (Addys) $0 $0 $0

Document Links

Fiscal Year Ending June
2017

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$268,468
Expenses
$284,326
Net Income
-$15,858
Net Assets
$59,906
Notable Sources of Revenue Percent of Total Revenue
Contributions $19,331
7.2%
Program Services $249,137
92.8%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $52,267
18.4%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $59,906
Total Liabilities $0
Net Assets $59,906
Compensation
Key Employees and Officers Compensation Related Other
Allison Farris (Executive Director) $37,100 $0 $0
Melissa Bourestom (Executive Director) $15,167 $0 $0
Suzanne La Forgia (Prsident) $0 $0 $0
Crystal Demott (1st Vp/Secretary) $0 $0 $0
Tina Tsang (Ad2 President) $0 $0 $0
Matthew Beshear (Treasure) $0 $0 $0
Kevin Couch (Government Affairs Chair) $0 $0 $0
Farhan Rehmani (Diversity Chair) $0 $0 $0
Rosie Rosales (Diversity Chair) $0 $0 $0
Sarah Kropp (Bbb Advisory Chair) $0 $0 $0
Phylissia Clark (Bbb Advisory Chair) $0 $0 $0
Julio Garcia (Education Chair) $0 $0 $0
Stacie Poythress (Education Chair) $0 $0 $0
Jason Dove (Sponsorship Chair) $0 $0 $0
Jonathan Berger (Sponsorship Chair) $0 $0 $0
Linda White (Membership Chair) $0 $0 $0
Toby Adams (Membership Chair) $0 $0 $0
Cydney Van Blaricum (Programs Chair) $0 $0 $0
Crystal Anderson (Programs Chair) $0 $0 $0
Tim Hudson (Marcom Chair) $0 $0 $0
Jeremy Bermender (Interactive Chair) $0 $0 $0
Jerry Giardano (Addy's Chair) $0 $0 $0

Document Links

Fiscal Year Ending June
2016

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$308,119
Expenses
$264,720
Net Income
$43,399
Net Assets
$76,414
Notable Sources of Revenue Percent of Total Revenue
Contributions $35,576
11.5%
Program Services $272,543
88.5%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $52,836
20.0%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $76,414
Total Liabilities $0
Net Assets $76,414

Document Links

Fiscal Year Ending June
2015

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$382,341
Expenses
$343,340
Net Income
$39,001
Net Assets
$75,226
Notable Sources of Revenue Percent of Total Revenue
Contributions $21,675
5.7%
Program Services $360,666
94.3%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $51,786
15.1%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $78,126
Total Liabilities $2,900
Net Assets $75,226

Document Links

Fiscal Year Ending June
2014

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$339,440
Expenses
$306,898
Net Income
$32,542
Net Assets
$33,309
Notable Sources of Revenue Percent of Total Revenue
Contributions $32,047
9.4%
Program Services $307,393
90.6%
Investment Income $0
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $78,680
25.6%
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $44,184
Total Liabilities $10,875
Net Assets $33,309

No Document Links

The IRS has provided extracted financial data for this filing, but has not yet released the source documents.

Fiscal Year Ending June
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending June
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

What Is This Data?

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

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Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

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