PROPUBLICA Fearless Reporting for an Informed Society — Join Us.
DONATE
Skip to content
ProPublica Donate
ProPublica Donate

Marketing Research Association Inc

Insights Association Sw Chapter

Organization summary

Type of Nonprofit

Designated as a Business leagues, chambers of commerce, real estate boards, etc, created for the improvement of business conditions.

Donations to this organization are not tax deductible.

Summary charts: organization finances over time

Revenue
$97k (2023)

Expenses
$57.4k (2023)

Total Assets
$150k (2023)

Total Liabilities
$0 (2023)

Source: Form 990 tax filings from 2011 to 2023

Tax Filings by Year

Form 990 is an information return that most organizations claiming federal tax-exempt status must file yearly with the IRS. Nonprofit Explorer has IRS digitized Form 990 data for filings processed in 2012 and later. If this organization filed an amended return, it may not be reflected below. Duplicate download links may indicate a resubmission or amendment to this organization's original return. Form 990 data is from the IRS.

Fiscal Year Ending Dec.
2023

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$96,999
Expenses
$57,378
Net Income
$39,621
Net Assets
$149,801
Notable Sources of Revenue Percent of Total Revenue
Contributions $7,000
7.2%
Program Services $89,991
92.8%
Investment Income $8
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $149,801
Total Liabilities $0
Net Assets $149,801
Compensation
Key Employees and Officers Compensation Other
Kelly Kitchens (Past Preside) $0 $0
Joseph Wylie (Past Preside) $0 $0
Nancy Hernon (Treasurer) $0 $0
Kelly Piper (Director Of) $0 $0
Tim Kunkel (Secretary) $0 $0
Brittany Nicols (Director) $0 $0
Tron Smith (Director) $0 $0
Lisa Hazen (Pp Advisor) $0 $0
Geoff Norby (Director) $0 $0
Alex Permann (Director) $0 $0
Bethany Moffett (Director) $0 $0
Bj Gerjes (Director) $0 $0
Jeb Bullis (Pp Advisor I) $0 $0
Michelle Vrudhula (President) $0 $0
Edgardo De La Garza (Director Hou) $0 $0
Steve Bast (Director Pho) $0 $0
Christopher Connolly (Director Den) $0 $0
Kristen Coleman (Director Au) $0 $0
Matt Valle (Director Dal) $0 $0

Document Links

Fiscal Year Ending Dec.
2022

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$50,524
Expenses
$63,154
Net Income
-$12,630
Net Assets
$110,180
Notable Sources of Revenue Percent of Total Revenue
Contributions $2,500
4.9%
Program Services $48,019
95.0%
Investment Income $5
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $110,180
Total Liabilities $0
Net Assets $110,180
Compensation
Key Employees and Officers Compensation Other
Kelly Kitchens (President) $0 $0
Joseph Wylie (President El) $0 $0
Nancy Hernon (Treasurer) $0 $0
Greg Carter (Treasurer El) $0 $0
Tim Kunkel (Secretary) $0 $0
Brittany Nicols (Director) $0 $0
Tron Smith (Director) $0 $0
Stephanie Napolitano (Director) $0 $0
Geoff Norby (Director) $0 $0
Alex Permann (Director) $0 $0
Bethany Moffett (Director) $0 $0
Bj Gerjes (Director) $0 $0
Kenny Thompson (Director Dal) $0 $0
Michelle Vrudhula (Director Aus) $0 $0
Edgardo De La Garza (Director Hou) $0 $0
Steve Bast (Director Pho) $0 $0
Christopher Connolly (Director Den) $0 $0

Document Links

Fiscal Year Ending Dec.
2021

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$31,159
Expenses
$17,346
Net Income
$13,813
Net Assets
$122,811
Notable Sources of Revenue Percent of Total Revenue
Contributions $7,600
24.4%
Program Services $22,551
72.4%
Investment Income $8
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $122,811
Total Liabilities $0
Net Assets $122,811
Compensation
Key Employees and Officers Compensation Other
Mara Riemer (President) $0 $0
Leslie Willis (President El) $0 $0
Christopher Connolly (Vice Preside) $0 $0
Ellen Pieper (Past Preside) $0 $0
Greg Carter (Treasurer) $0 $0
Bethany Moffett (Secretary) $0 $0
Geoff Norby (Director) $0 $0
Stephanie Napolitano (Director) $0 $0
Jami Pulley (Advisor) $0 $0
Kelly Kitchens (Director) $0 $0
Joseph Wylie (Director) $0 $0
Bobbi Gerjes Biehunko (Director) $0 $0
Nancy Hernon (Assistant Tr) $0 $0

Document Links

Fiscal Year Ending Dec.
2020

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$92,443
Expenses
$71,275
Net Income
$21,168
Net Assets
$108,998
Notable Sources of Revenue Percent of Total Revenue
Contributions $4,775
5.2%
Program Services $82,933
89.7%
Investment Income $144
0.2%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $108,998
Total Liabilities $0
Net Assets $108,998
Compensation
Key Employees and Officers Compensation Other
Mara Riemer (President) $0 $0
Leslie Willis (President El) $0 $0
Chris Conroy (Vice Preside) $0 $0
Ellen Pieper (Past Preside) $0 $0
Greg Carter (Treasurer) $0 $0
Nancy Hernon (Assistant Tr) $0 $0
Bethany Moffett (Secretary) $0 $0
Geoff Norby (Director) $0 $0
Stephanie Napolitano (Director) $0 $0
Kelly Kitchens (Director) $0 $0
Michaela Mora (Director) $0 $0
Joseph Wylie (Director) $0 $0

Document Links

Fiscal Year Ending Dec.
2019

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$99,162
Expenses
$94,607
Net Income
$4,555
Net Assets
$87,830
Notable Sources of Revenue Percent of Total Revenue
Contributions $10,500
10.6%
Program Services $88,610
89.4%
Investment Income $52
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $87,830
Total Liabilities $0
Net Assets $87,830
Compensation
Key Employees and Officers Compensation Other
Greg Carter (Treasurer) $0 $0
Ellen Pieper (President) $0 $0
Lisa Hazen (Past Preside) $0 $0
Mara Riemer (President El) $0 $0
Bethany Moffett (Secretary) $0 $0
Nick Bambick (Director) $0 $0
Leslie Willis (Vice Preside) $0 $0
Julie Landers (Director) $0 $0
Nancy Hernon (Assistant Tr) $0 $0
Chris Connolly (Director) $0 $0
Bj Gerjes (Director) $0 $0
Geoff Norby (Director) $0 $0

Document Links

Fiscal Year Ending Dec.
2018

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$104,307
Expenses
$79,348
Net Income
$24,959
Net Assets
$83,275
Notable Sources of Revenue Percent of Total Revenue
Contributions $5,000
4.8%
Program Services $93,049
89.2%
Investment Income $0
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $83,275
Total Liabilities $0
Net Assets $83,275
Compensation
Key Employees and Officers Compensation Other
Greg Carter (Treasurer) $0 $0
Ellen Pieper (President El) $0 $0
Lisa Hazen (President) $0 $0
Jeb Bullis (Immediate Pa) $0 $0
Mara Riemer (Vice Preside) $0 $0
Bethany Moffett (Secretary) $0 $0
Julia Eisenberg (Director) $0 $0
Nick Bambick (Director) $0 $0
Tom Littlejohn (Director) $0 $0
Leslie Willis (Director) $0 $0
Julie Landers (Director) $0 $0

Document Links

Fiscal Year Ending Dec.
2017

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$87,172
Expenses
$86,326
Net Income
$846
Net Assets
$58,316
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $80,874
92.8%
Investment Income $38
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $58,316
Total Liabilities $0
Net Assets $58,316
Compensation
Key Employees and Officers Compensation Other
Greg Carter (Treasurer) $0 $0
Melanie Courtright (Imm Past Pres.) $0 $0
Ellen Pieper (Vice President) $0 $0
Lisa Hazen (President Elect) $0 $0
Jami Pulley (Secretary) $0 $0
Jeb Bullis (President) $0 $0

Document Links

Fiscal Year Ending Dec.
2016

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$86,526
Expenses
$105,227
Net Income
-$18,701
Net Assets
$57,470
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $80,150
92.6%
Investment Income $41
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $57,470
Total Liabilities $0
Net Assets $57,470

Document Links

Fiscal Year Ending Dec.
2015

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$73,440
Expenses
$61,564
Net Income
$11,876
Net Assets
$76,171
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $67,419
91.8%
Investment Income $36
0.0%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $76,171
Total Liabilities $0
Net Assets $76,171
Compensation
Key Employees and Officers Compensation Other
Melanie Courtright (Pres Elect) $0 $0
David Galloway (President) $0 $0
Steve Larson (Treasurer) $0 $0
Tara Miller (Secretary) $0 $0
Lisa Hazen (Dir At Large) $0 $0
Jami Pulley (Imme Past Pres) $0 $0
Bette Anne Champion (Dir At Large) $0 $0
Tom Littlejohn (Dir At Large) $0 $0
Jeb Bullis (Vice President) $0 $0
Meg Ryan (Dir At Large) $0 $0

Document Links

Fiscal Year Ending Dec.
2014

Extracted Financial Data

Extracted Financial Data from 990-EZ
Revenue
$59,981
Expenses
$52,008
Net Income
$7,973
Net Assets
$64,295
Notable Sources of Revenue Percent of Total Revenue
Contributions $0
Program Services $53,660
89.5%
Investment Income $31
0.1%
Net Fundraising $0
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Assets/Debt
Total Assets $64,295
Total Liabilities $0
Net Assets $64,295
Compensation
Key Employees and Officers Compensation Other
Stacy Scott (Dir At Large) $0 $0
David Galloway (President Elect) $0 $0
Steve Larson (Treasurer) $0 $0
Tara Miller (Secretary) $0 $0
Nancy Cearley Hernon (Past President) $0 $0
Jami Pulley (President) $0 $0
Melanie Courtright (Vice President) $0 $0
Rodney Dalton (Dir At Large) $0 $0
Jeb Bullis (Dir At Large) $0 $0
Ben Smithee (Dir At Large) $0 $0

Document Links

Fiscal Year Ending Dec.
2013

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$13,255
Expenses
$6,817
Net Income
$6,438
Net Assets
$56,322
Notable Sources of Revenue Percent of Total Revenue
Contributions $7,415
55.9%
Program Services $0
Investment Income $30
0.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $5,810
43.8%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $56,322
Total Liabilities $0
Net Assets $56,322
Compensation
Key Employees and Officers Compensation Related Other
Melissa Pepper (Advisor) $0 $0 $0
Stacy Scott (Dir At Large) $0 $0 $0
Alice Butler (Advisor) $0 $0 $0
David Galloway (Vice President) $0 $0 $0
Steve Larson (Treasurer) $0 $0 $0
Joe Anderson (Dir At Large) $0 $0 $0
Tara Miller (Past Pres) $0 $0 $0
Leslie Willis (Secretary) $0 $0 $0
Nancy Cearley Hernon (President) $0 $0 $0
Jami Pulley (President Elect) $0 $0 $0
Melanie Courtright (Director At Lrg) $0 $0 $0
Greg Carter (Immed Past Pres) $0 $0 $0
Rodney Dalton (Dir At Large) $0 $0 $0
Brad Larson (Advisor) $0 $0 $0

Document Links

Fiscal Year Ending Dec.
2012

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$12,783
Expenses
$9,009
Net Income
$3,774
Net Assets
$49,884
Notable Sources of Revenue Percent of Total Revenue
Contributions $8,505
66.5%
Program Services $0
Investment Income $24
0.2%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $4,254
33.3%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $49,884
Total Liabilities $0
Net Assets $49,884

Document Links

Fiscal Year Ending Dec.
2011

Extracted Financial Data

Extracted Financial Data from Form 990
Revenue
$30,230
Expenses
$22,331
Net Income
$7,899
Net Assets
$45,960
Notable Sources of Revenue Percent of Total Revenue
Contributions $8,457
28.0%
Program Services $0
Investment Income $76
0.3%
Bond Proceeds $0
Royalties $0
Rental Property Income $0
Net Fundraising $21,697
71.8%
Sales of Assets $0
Net Inventory Sales $0
Other Revenue $0
Notable Expenses Percent of Total Expenses
Executive Compensation $0
Professional Fundraising Fees $0
Other Salaries and Wages $0
Assets/Debt
Total Assets $46,110
Total Liabilities $150
Net Assets $45,960

Document Links

Fiscal Year Ending Dec.
2010

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2009

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2008

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2007

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2006

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2005

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2004

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2003

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2002

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

Fiscal Year Ending Dec.
2001

No Extracted Financial Data

Extracted financial data is not available for the forms filed in this tax period, but Form 990 documents are available for download.

Document Links

About This Data

Nonprofit Explorer includes summary data for nonprofit tax returns and full Form 990 documents, in both PDF and digital formats.

The summary data contains information processed by the IRS during the 2012-2019 calendar years; this generally consists of filings for the 2011-2018 fiscal years, but may include older records. This data release includes only a subset of what can be found in the full Form 990s.

In addition to the raw summary data, we link to PDFs and digital copies of full Form 990 documents wherever possible. This consists of separate releases by the IRS of Form 990 documents processed by the agency, which we update regularly.

We also link to copies of audits nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year since 2016. These audits are copied from the Federal Audit Clearinghouse.

Which Organizations Are Here?

Every organization that has been recognized as tax exempt by the IRS has to file Form 990 every year, unless they make less than $200,000 in revenue and have less than $500,000 in assets, in which case they have to file form 990-EZ. Organizations making less than $50,000 don’t have to file either form but do have to let the IRS they’re still in business via a Form 990N "e-Postcard."

Nonprofit Explorer has organizations claiming tax exemption in each of the 27 subsections of the 501(c) section of the tax code, and which have filed a Form 990, Form 990EZ or Form 990PF. Taxable trusts and private foundations that are required to file a form 990PF are also included. Small organizations filing a Form 990N "e-Postcard" are not included in this data.

Types of Nonprofits

There are 27 nonprofit designations based on the numbered subsections of section 501(c) of the tax code. See the list »

Get the Data

For those interested in acquiring the original data from the source, here’s where our data comes from:

  • Raw filing data. Includes EINs and summary financials as structured data.
  • Exempt Organization profiles. Includes organization names, addresses, etc. You can merge this with the raw filing data using EIN numbers.
  • Form 990 documents. Prior to 2017, these documents were obtained and processed by Public.Resource.org and ProPublica. Bulk PDF downloads since 2017 are available from the IRS.
  • Form 990 documents as XML files. Includes complete filing data (financial details, names of officers, tax schedules, etc.) in machine-readable format. Only available for electronically filed documents. Electronic data released prior to October 2021 is also available through Amazon Web Services.
  • Audits. PDFs of single or program-specific audits for nonprofit organizations that spent $750,000 or more in Federal grant money in a single fiscal year. Available for fiscal year 2015 and later.

API

The data powering this website is available programmatically, via an API. Read the API documentation »