Primary Recipient

UNIVERSITY OF CALIFORNIA, LOS ANGELES

Amount

$639,098.00

Award Date

5/15/2009

Administering Agency

Health and Human Services, Department of / National Institutes of Health

CDFA Number

93.701

CDFA Program Title

Trans-NIH Recovery Act Research Support

Description

Objectives: The objective of this study is to better understand the personal values that influence treatment choices in men with prostate cancer using a method taken from marketing research called 'Conjoint Analysis'. We will compare how accurately conjo