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Reverse-Engineering the 2012 Campaign

Bring a friend to volunteer on Saturday in Denver

 

2 email variations

3

recipients



I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Denver on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Denver

Where: 7820 E. Bethany Place Denver, CO 80231

When: Saturday, July 28th 6:00 pm

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

2

recipients





I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Pueblo on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Pueblo

Where: 1402 E 4th St Pueblo, CO 81001

When: Saturday, July 28th 9:00 am

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird

National Field Director

Obama for America

---

If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.



Subject: Bring a friend to volunteer on Saturday in Denver

From: [email protected]

Sent: July 27, 2012, 10:57 a.m.




I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Denver on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Denver

Where: 7820 E. Bethany Place Denver, CO 80231

When: Saturday, July 28th 6:00 pm

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.

 

Compare variations

Subject: Bring a friend to volunteer on Saturday in Denver

From: [email protected]

Sent: July 27, 2012, 10:57 a.m.




I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Denver on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Denver

Where: 7820 E. Bethany Place Denver, CO 80231

When: Saturday, July 28th 6:00 pm

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.



I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Denver on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Denver

Where: 7820 E. Bethany Place Denver, CO 80231

When: Saturday, July 28th 6:00 pm

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird National Field Director Obama for America

--- If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.





I bet you can think of one person you've always thought should get involved in this campaign.

This weekend -- July 28th and 29th -- you've got your golden opportunity to ask them to join you for the It Takes One weekend of action.

There's an event in Pueblo on Saturday, and some other events near you, too.

Here's all the info you and the person you bring will need to make it out on Saturday:

What: It Takes One weekend of action in Pueblo

Where: 1402 E 4th St Pueblo, CO 81001

When: Saturday, July 28th 9:00 am

This weekend of action is inspired by First Lady Michelle Obama's new effort called It Takes One. She's asking us to bring one new person into this organization each time we take action -- when we show up at a volunteer event, when we donate a few dollars to help grow the campaign, or when we commit to making it out to the polls.

Maybe that person you bring along will be your best friend, your sister, or one of your parents. Maybe it's someone you know from school or work, who has told you they're interested in doing something big to help move our work along.

Whoever you bring, you'll both be reaching out to voters -- helping them get registered to vote and having conversations with them about who they'll be casting their ballot for this fall. It'll be great work to do as a team with the person who comes along, and we'll set you both up with a training beforehand so you're all ready when you head out for your shift.

The best part -- you'll be able to do twice as much, and have twice as much fun doing it together.

So sign up now for the It Takes One weekend of action event on Saturday:

[url]

Jeremy

Jeremy Bird

National Field Director

Obama for America

---

If this is your first time registering voters, don't worry -- your local organizers will connect you with all the materials and trainings you'll need.