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Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on June 21, 2012

Obama for America
3:03 a.m. ET
Introducing Dashboard



image: Obama - Biden

We've got a brand new app that you should check out.

It's called Dashboard and it's going to be a game-changer in this

election.

It's our national online organizing platform, and if you're hoping to make

an impact on this election, it's where you need to be.

Take a look at Dashboard

today.

You already know how we're planning to win this thing: by running the best

ground game in politics. From coast to coast, folks like you are out

registering voters, recruiting volunteers, and having the conversations

that will tip states our way.

Dashboard is our online hub for the organizing that's going on in every

single state from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help get

out the vote. You can join or organize an event right then and there.

Dashboard will help you stay in touch and swap stories with other

supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this race, new

tools to track your progress, and access to groups you can join to organize

around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

image: Paid for by Obama for America

This email was sent to: [email]

Update address|

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7:16 a.m. ET
Being married to Barack

Hi,

This is going to be fun: I'm Barack's date for the next dinner he's having with supporters.

See you there?

[url]

Hope to see you soon,

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here or click here to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election.

This email was sent to: [email]

To unsubscribe, go to: [url]





For the first 10 years of our marriage, Barack and I lived in an apartment

in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it

got, Barack would head out into the cold -- shovel in hand -- to dig my car

out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see

that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like

that, all the way to November 6th. Barack is working hard, but he can't do

this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be

automatically entered to join Barack and me for a casual dinner:

[url]



Your flight, your meal, your accommodations -- that's all taken care of.

Just bring yourself and a guest, and get ready to enjoy a good meal

together.

Thanks,

Michelle

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 26, 2012. You may enter by contributing to

Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Three winners will each receive the

following prize package: round-trip tickets for winner and a guest from

within the fifty U.S. States, DC, or Puerto Rico to a destination to be

determined by the Sponsor; hotel accommodations; and dinner with President

Obama on a date to be determined by the Sponsor approximate retail value

of all prizes $X . Odds of winning depend on number of entries

received. Promotion open only to U.S. citizens, or lawful permanent U.S.

residents who are legal residents of 50 United States, District of Columbia

and Puerto Rico and 18 or older or age of majority under applicable law .

Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Obama for America,

130

E. Randolph St., Chicago, IL 60601.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE

AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE

STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC,

OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama

for America with the first $X designated for the primary election, and

the next $X for the general election . The next $X of a

contribution will be allocated to the Democratic National Committee. Any

additional amounts from a contributor will be divided among the State

Democratic Party Committees as follows, up to $X per committee and

subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO

11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A

contributor may designate his or her contribution for a particular

participant. The allocation formula above may change if following it would

result in an excessive contribution. Contributions will be used in

connection with a Federal election.

This email was sent to: unsubscribe, go to:

[url]



For the first 10 years of our marriage, Barack and I lived in an apartment in my hometown of Chicago.

The winters there can be pretty harsh, but no matter how snowy or icy it got, Barack would head out into the cold -- shovel in hand -- to dig my car out before I went to work.

In all our years of marriage, he's always looked out for me. Now, I see that same commitment every day to you and to this country.

The only way we'll win this election is if we can rely on one another like that, all the way to November 6th. Barack is working hard, but he can't do this alone -- he needs your help.

Make a donation today to build this campaign -- when you do, you'll be automatically entered to join Barack and me for a casual dinner:

[url]

Your flight, your meal, your accommodations -- that's all taken care of. Just bring yourself and a guest, and get ready to enjoy a good meal together.

Michelle

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 26, 2012. You may enter by contributing to Obama Victory Fund 2012 here -- [url] -- or click here -- [url] -- to enter without contributing. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations; and dinner with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama Victory Fund, a joint fundraising committee authorized by Obama for America and the Democratic National Committee.

6:09 p.m. ET
Join a phone bank in Studio City this Saturday



image: Obama - Biden --

We've got a brand new app that you should check out.

It's called Dashboard -- and it's going to be a game-changer in this

election.

It's our national online organizing platform, and if you're hoping to make

an impact on this election, it's where you need to be.

Take a look at Dashboard

today.

You already know how we're planning to win this thing: by running the best

ground game in politics. From coast to coast, folks like you are out

registering voters, recruiting volunteers, and having the conversations

that will tip states our way.

Dashboard is our online hub for the organizing that's going on in every

single state -- from now up until the last vote gets cast.

It'll be where you can connect quickly with other volunteers to help get

out the vote. You can join or organize an event right then and there.

Dashboard will help you stay in touch and swap stories with other

supporters to keep one another inspired for what lies ahead.

When you join Dashboard, you'll also get special updates on this race, new

tools to track your progress, and access to groups you can join to organize

around the issues you care about most.

No one else in this race has anything like it.

So be one of the first people to check out Dashboard:

[url]

Thanks,

Marlon

Marlon Marshall

Deputy National Field Director

Obama for America

image: Paid for by Obama for America

This email was sent to: [email]

Update address|

Unsubscribe

Democratic National Committee
10:28 a.m. ET
Meet Debbie -- airfare and hotel on us



image: Democrats --

Don't you just love Rep. Debbie Wasserman Schultz?

Well, now is your chance to meet her.

With a donation of $X or whatever you can today, you will become an

important part of our election year efforts -- and you'll be automatically

entered for a chance to travel to Washington, D.C. to have lunch with

Debbie. Airfare and hotel are on us.

So what are you waiting for? Donate now and be automatically entered for a

chance to win.

I don't have to tell you that a lot is at stake in November, and that we

have a tough road ahead of us. We need to re-elect President Obama, hold

onto the Senate, take back the House, and elect Democrats across the

country.

We're expanding state operations and making decisions that could affect the

outcome of races at every level. Your donation will give us the ability to

send more staff to battleground states and pay for more supplies for

canvassers.

What's more, Debbie couldn't be more excited about the opportunity to sit

down with supporters like you and hear what you're thinking. This party

belongs to you, and your input guides our decision-making.

You're someone who has already stepped up to the plate and given to the

Democratic National Committee, so I know you're committed to helping

Democrats win this year. And I want to sincerely thank you for your support

thus far.

But our fight is far from over.

Donate $X or whatever you can today to be automatically entered for a

chance to win a trip to D.C. for lunch with our Chair, Rep. Wasserman

Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win.

Contributing will not improve chances of winning. Void where prohibited.

Entries must be received by June 30, 2012. You may enter by contributing to

the Obama Victory Fund 2012

hereor

click

hereto

enter without contributing. Four winners will receive the following

prize package: a round-trip ticket for winner from within the fifty U.S.

States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and

lunch with Rep. Debbie Wasserman Shultz on a date to be determined by the

Sponsor approximate retail value of all prizes $X.00 . Odds of winning

depend on number of entries received. Promotion open only to U.S. citizens,

or lawful permanent U.S. residents who are legal residents of 50 United

States, District of Columbia and Puerto Rico and 18 or older or age of

majority under applicable law . Promotion subject to Official

Rulesand

additional restrictions on eligibility. Sponsor: Democratic National

Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee,

www.democrats.org.

This communication is not authorized by any candidate or candidate's

committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not

deductible as charitable contributions for federal income tax purposes.

Click here to unsubscribe from this mailing

list.



Democrats

This is a monumentally important year, to say the least.

We need to re-elect President Obama, hold on to the Senate, and take back the House.

If we're not successful, Republicans are threatening to cut women's access to preventive care, repeal Obamacare, and craft economic policies that will throw the middle class under the bus.

That's why, with just about four months left until Election Day, we all need to get involved in the fight as best we can.

With a donation of $3 or more today, you can join that fight and become a contributing member of the Democratic Party in 2012.

Having you join our 2012 effort is important to us. So we want to sweeten the deal.

By donating today, not only will you become a contributing member this year, but you'll also be automatically entered to be one of four Democrats we'll fly to Washington D.C. to meet our Chair, Debbie Wasserman Schultz, for lunch -- airfare and hotel are on us.

We're expanding state operations across the country and making decisions that will affect the outcome of races at every level. Your donation will give us the ability to send more resources to battleground states -- that means more staff and supplies where it's most critical.

And that's why we need you to join the ranks of thousands of other Democrats across the country to stop Republicans from being able to push their right wing agenda in the fall.

Donate $3 or whatever you can today to become a contributing member of the Democratic National Committee in 2012 and to be automatically entered for a chance to win a trip to D.C. for lunch with our Chair, Rep. Wasserman Schultz:

[url]

Thanks,

Patrick

Patrick Gaspard

Executive Director

Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by June 30, 2012. You may enter by contributing to the Obama Victory Fund 2012 here or click here to enter without contributing. Four winners will receive the following prize package: a round-trip ticket for winner from within the fifty U.S. States, DC, or Puerto Rico to Washington, DC; hotel accommodations; and lunch with Rep. Debbie Wasserman Shultz on a date to be determined by the Sponsor approximate retail value of all prizes $4,800.00 . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington DC 20003.

Paid for and authorized by the Democratic National Committee, www.democrats.org.

This communication is not authorized by any candidate or candidate's committee.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Contributions or gifts to the Democratic National Committee are not deductible as charitable contributions for federal income tax purposes.

Click here to unsubscribe from this mailing list.

Democratic Congressional Campaign Committee
6:06 p.m. ET
BREAKING: New poll numbers





I had to send this around it’s new poll numbers for the generic

Congressional ballot just released this afternoon:

You can bet Boehner and Cantor are really panicking now.

Let's win the House for President Obama. Chip in $3 right now



Thanks!

Robby

Robby Mook

DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South

Capitol Street SE, Washington, DC 20003

202 863-1500 | www.dccc.org | Not authorized by any candidate or

candidate's committee.

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