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Reverse-Engineering the 2012 Campaign

Emails Sent on Aug. 13, 2012

Obama for America
3:53 p.m. ET
What's behind the Paul Ryan pick?



Congressman Paul Ryan is the poster boy for the extreme Republican leadership in a Congress whose overall approval rating is 12 percent. His plan to dismantle Medicare is deeply unpopular with the general public, and especially undecided voters.

You might be wondering why the hell Romney picked this guy. But this is a strategic pick that carries real danger for us.

Here's the calculation: Mitt Romney doesn't need or expect Paul Ryan to convince even one undecided voter to cast their ballot for him. That's not what he's on the ticket for. He's there to reassure and inspire ultraconservative ideologues and corporate interests that they will have one of their own a heartbeat from the presidency.

That means tens or even hundreds of millions more dollars for the Romney campaign and the array of outside groups supporting him -- and if current trends hold, more than 90

distorting and trashing Barack Obama. Those ads will have more impact on undecided voters than anything Paul Ryan himself does or says.

Mitt Romney is convinced that picking Paul Ryan is a great investment for him. And his campaign is already touting the pledges and donations they've received as a result, with fundraising events planned for this week.

We're already being outraised, and we can't afford to fall further behind. Now is the time to take your commitment to the next level.

Please donate $X or more today:

[url]

More soon.

Messina

Jim Messina Campaign Manager Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

Mitt Romney doesn't need or expect Paul Ryan to convince even one undecided voter to cast their ballot for him.

That's not what he's on the ticket for.

He's there to reassure and inspire ultraconservative ideologues and corporate interests that they will have one of their own a heartbeat away from the presidency.

That means tens or even hundreds of millions more dollars for the Romney campaign and the array of outside groups supporting him -- and if current trends hold, more than 90 percent of that money will be spent on TV ads -- lying, distorting, and trashing Barack Obama. Those ads will have more impact on undecided voters than anything Paul Ryan himself does or says.

Romney's campaign is already touting the pledges and donations they've received as a result, with fundraising events planned for this week.

We're already being outraised, and we can't afford to fall further behind. Now is the time to take your commitment to the next level.

Please donate $X or more today:

[url]

Thanks. More soon.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- Paul Ryan is the poster boy for a Republican Congress whose overall approval rating is 12 percent, and his plan to dismantle Medicare is deeply unpopular with voters. But Mitt Romney is convinced he's a great investment. How this plays out is up to you, so please do what you can.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic Congressional Campaign Committee
12:57 p.m. ET
disturbing report

Wall Street Journal: Crowds Swell at Romney Rallies After Ryan Pick

Roger --

I just got this disturbing report: Yesterday's Romney-Ryan rally in North Carolina pulled in an overflow crowd of 15,000 people.

There's no spinning that number. It's a LOT of people, and the Republican base is energized. We've got to step up our game and mobilize our supporters -- starting right now.

Donate $X or more right now to help us rally our base around President Obama's agenda

Listen to what one Republican supporter said about Paul Ryan: "I love him...He's going to excite the Tea Party and get them on board…"

We can't let the Republicans claim the momentum. Donate $X or whatever you can:

[url]

Thanks,

Brynne

Brynne Craig DCCC Field Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

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Democratic National Committee
4:07 p.m. ET
Take it from me



As a member of the House Budget Committee, I've seen firsthand just how extreme Paul Ryan is, so I'm not going to mince words: Paul Ryan in the White House would be a nightmare.

Over the last two years, we've seen an unprecedented number of attacks on a woman's right to make her own health care decisions -- and Congressman Ryan has been at the forefront of all of them.

He wants to end Medicare as we know it. He co-sponsored a radical "personhood" bill that could have banned the birth control pill, in vitro fertilization, and all abortions -- even in cases of rape or incest. What's more? He wants to allow states to criminally prosecute women who choose to have abortions and the doctors who perform them.

We cannot afford to let this man be a heartbeat away from the presidency. It's up to us to do everything we can to give Democrats the resources to defeat the Romney-Ryan campaign and Republicans across the board in November.

Donate $X or whatever you can today to stand up for the right of women to make their own decisions -- and to keep Paul Ryan and other Republicans from taking that right away:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Democrats --

As a member of the House Budget Committee, I've seen firsthand just how extreme Paul Ryan is, so I'm not going to mince words: Paul Ryan in the White House would be a nightmare for the middle class.

Not only does Congressman Ryan want to end Medicare as we know it and raise taxes on middle-class Americans to pay for tax breaks for millionaires and billionaires, but he also supported a bill that could ban birth control and all abortions -- even in cases of rape and incest.

This isn't the kind of leader we can afford to have a heartbeat away from the presidency. It's up to us to do everything we can to keep him -- and Republicans across the board -- from winning in November.

Donate $X or whatever you can today. We need to give Democrats the resources necessary to win on Election Day:

[url]

Thanks,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.

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