ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Dec. 31, 2013

Obama for America
10:48 a.m. ET
If you open one email today:

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I wanted to send one last note before you head out for your New Year's plans -- because when you wake up tomorrow morning, the world will be a different place.

Starting tomorrow, millions more Americans will have affordable health insurance, many for the first time. And no one will be denied coverage ever again.

Think about that for a minute: This is true all because a grassroots movement of millions of people came together and changed the world.

Now ask yourself: Could it happen again? I think it could. That's why OFA exists, and that's why I signed on.

But today is also the last day of one of our most important fundraising deadlines.

According to the record associated with this exact email address:

-- OFA 2013 founding member: Yes -- thank you! -- Suggested donation: $X

[url]

I know you believe in this work -- we have big fights ahead of us. Chip in $X or whatever you can before midnight to keep fighting for progress:

[url]

I can't say what 2014 will bring, but I know one thing for sure: Changing the world isn't something you dream about -- it's something you fight for.

Thanks for being an OFA 2013 founding member -- and doing just that right now:

[url]

Jon

Jon Carson Executive Director Organizing for Action

P.S. -- We're celebrating our first birthday in Washington, D.C., next month, and we're flying in some lucky supporters to be there. Any donation automatically enters you to win tickets for you and a guest -- good luck: [url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

This can't be right. We're just going through our records and -- even though you're one of our best supporters -- it looks like you're not a 2013 founding member. Nothing's changed: It still takes each of us chipping in what we can, when we can, to build the kind of grassroots movement that can win the big fights. Please take a moment to review the supporter record associated with this exact email address: -- OFA 2013 founding member: Pending -- Suggested donation today: $X

And make sure you become an OFA founding member by chipping in $X or more today:

[url] With all of us working together, we can accomplish a lot in the new year, but this is always going to be a team effort.

We need help from people like you.

Chip in $X or more today and take your OFA status to the next level: [url]

Organizing for Action P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Last chance to win a free trip to D.C.

Free flight. Free hotel stay. For you and a guest.

This is the last call, so make sure to enter before our critical fundraising deadline at midnight -- chip in and you'll be automatically entered to win:

[url]

Good luck -- we hope to see you in the friendly skies!

Organizing for Action

P.S. -- Even if you have no interest in flying to D.C. for free, this fundraising deadline is super important -- and we need all the grassroots help we can get. Chip in $X right now, before it's too late!

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

At midnight, we're facing down our biggest -- and last -- fundraising deadline of the year.

We've got a lot of work to do together in 2014 -- we could all use your help once again.

According to our records associated with this email address, it looks like you're a 2013 founding member -- thank you so incredibly much.

-- OFA 2013 founding member: Yes Thank you! -- Suggested donation: $X

[url]

If you've been meaning to chip in what you can before this critical deadline, now is a perfect time to do it.

Chip in $X or more before midnight:

[url]

Organizing for Action

P.S. -- Wait, there's more! Your donation today automatically enters you for a free trip to D.C. for you and a guest to come help OFA celebrate its birthday next month:

[url]

----- If you've made a donation in the last 24 hours that isn't reflected above, don't worry -- it may still be processing. Thanks for your support.

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

-- this is amazing!

Since I sent this note yesterday, 22,159 OFA supporters have stepped up and made a grassroots donation. Now, we're just 7,841 contributions away from our goal, with just a few hours to go.

Really quick, can you chip in one more time before the midnight deadline?

[url]

Grant

----------Original Message---------- From: Grant Campbell, BarackObama.com Subject: We need to hit 30,000 before tomorrow's deadline

Friend --

Do you hear that?

That's the sound of the clock ticking on the fundraising deadline -- and my foot nervously tapping as I monitor the progress we're making toward our grassroots goal.

We've crunched the numbers, and here's how it's looking right now. We need about 30,000 donations before midnight to get to where we need to be.

That's nuts, you might say. It is in a good way , but just think of it this way: It breaks down to just 81 supporters in NY-07.

I believe you can help with that right now -- donate $X or more before our deadline tomorrow night:

[url]

It's no exaggeration to say that we wouldn't exist without your continued support.

You've been there from the very start -- step-by-step -- fighting for what you believe in. That dedication doesn't just make our grassroots organizing possible -- it makes it effective.

So thanks for being part of this in 2013.

Now, I hope you'll finish it by blowing through our ambitious fundraising goal.

Chip in $X or more before our critical fundraising deadline tomorrow at midnight:

[url]

Grant Campbell Chief of Staff Organizing for Action

P.S. -- Two more great reasons to chip in right now: You'll be automatically entered for a free trip to D.C. for you and a guest to come celebrate OFA's birthday next month:

[url]

AND... you'll be honored on OFA's donor wall, where we're proudly displaying the grassroots support we're getting before our fundraising deadline. Don't wait -- donate today:

[url]

No purchase, payment, or contribution necessary to enter to win. Void where prohibited. Entries must be received by 11:59 p.m. on December 31st, 2013. You may enter by contributing to the Sponsor here: [url] Alternatively, visit here -- [url] -- to enter without contributing. Two winners will receive the following prize package: round trip tickets for winner and one guest from within the fifty United States, DC or Puerto Rico to Washington, D.C.; hotel accommodations for winner and one guest; tickets for winner and one guest to the OFA Anniversary Party approximate combined retail value of all prizes $X. Odds of winning depend on number of eligible entries received. Promotion open to all U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States and District of Columbia and 18 or older or of

[url] -- and additional restrictions on eligibility. Sponsor: Organizing for Action, 224 N. Desplaines St., Suite 5000, Chicago, IL 60661.

--------------------------------------------------------------------- Paid for by Organizing for Action.

Contributions or gifts to Organizing for Action are not tax deductible.

--

Before the ball drops, make sure you chip in to support OFA:

[url]

Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.

--

Become an OFA 2013 founding member -- don't miss out on what's next:

[url]

Organizing for Action

--------------------------------------------------------------------- Paid for by Organizing for Action

Contributions or gifts to Organizing for Action are not tax deductible.