ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Fly to Chicago for Election Night - and meet the President

 

7 email variations

61

recipients



I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech:

[url]

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

42

recipients

I'm asking you to dig a little deeper, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: /strong December 31, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

Close the gap -- chip in $X or more now:

[url]

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

39

recipients



We just found out how much more money Mitt Romney and the Republicans have in the bank: $X million.

I hope that sounds like a lot to you, because it is. And it doesn't even include outside groups.

That is a massive advantage to have with such a short time left. But we have the power to decide whether that will be the determining factor in this election.

Help close that cash-on-hand gap so our voices don't get drowned out in a tidal wave of negative ads -- chip in $X or more now:

[url]

I know this campaign has asked a lot of you. That's why it's so important that we don't slow down now, when we've come so far together, and when this race is so close.

A $X million disadvantage means we could have to fight back against an estimated 780 30-second ads in a battleground state like Colorado. With only 11 days left, that's a devastating prospect.

Thanks to you and more than 4 million other grassroots donors, we're close, but we really need to close this gap -- and close it immediately.

So, please donate $X or more right now to keep this campaign strong straight up until the last vote is cast on November 6th:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history. You should really enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

21

recipients

Obama - Biden I'm asking you to step up, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

You helped build this campaign in 2008. You know what we have to do.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients



There was a feeling in the air on Election Night 2008 in Chicago:

This was the only place in the world you wanted to be.

that's how it'll feel here again on November 6th.

You can put this campaign in a position to win and have the chance to see for yourself what it's like to join the President on Election Night -- please give $X or whatever you can right now to be automatically entered:

[url]

Hope you're able to join us.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

2

recipients

Obama - Biden --

We just learned that Mitt Romney and the Republicans have $X million more to spend than we do, as of last week. They brought in $X.8 million in just the first 17 days of October.

That doesn't even include the money outside groups are throwing into record ad buys in battleground states right now.

Think of what that kind of money can do right at the end, in a race as close as this.

Right now, each day, each dollar, is more critical than the last.

Donate $X or more today to close the gap.

We have two choices:

Watch the other side knock Barack Obama around with misleading ads and hope for the best. Or dig deeper every day, with just 11 days to go, and remember that our strength has always been in the number of people who support this president, not the number of super PACs and billionaires who can fund attack ads in Ohio.

If we can close the gap, our ground game will do the rest to take us over the top. But after a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

Please donate $X or more today to help close this gap:

[url]

Thanks, more soon.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- To thank you, any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Obama - Biden --

We just got some alarming news: Mitt Romney and the Republicans outraised us in the first half of October -- and as of last week, they had $X million more to spend than we do.

That's a problem.

Now, we have a strong ground game. But the fact is, we just don't know what an unmatched flood of money like this in the final days could do to a tight race.

I don't want to find out. Do you?

Donate $X or more right now to make sure we can keep up with what the other side is throwing against us:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- And to thank you, any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history. You should really enter.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: Barack's last Election Night - you should join us

From: [email protected]

Sent: Oct. 26, 2012, 8:41 a.m.




I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech:

[url]

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

 

Compare variations

Subject: Barack's last Election Night - you should join us

From: [email protected]

Sent: Oct. 26, 2012, 8:41 a.m.




I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech:

[url]

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



I first met Barack Obama in 1992.

Back before he was a state senator, a candidate, the President of the United States, a husband or a father, he was a 30-year-old guy running voter registration drives in Chicago. He made an impression on me -- and when, in 2007, he decided to run for president, I signed up without hesitation.

I thought, if I could help Barack Obama get to the White House, I would have accomplished something great in my life.

It's been a long and amazing journey, and our small team of a few became a movement of millions. Now, we're in the final days of his last campaign, fighting to keep Barack Obama in the White House. We're planning his last Election Night -- and he wants you to be there.

Donate $X or whatever you can today, and you'll be automatically entered to meet President Obama and be right up front at his Election Night speech:

[url]

I don't know how this is going to end. But no matter what, I know each of us will have given this campaign everything we've got.

I hope you can be there on the big night.

Flight and hotel are covered for you and a guest -- donate $X or whatever you can today, and you'll be automatically entered:

[url]

Thanks for everything you've done and will do in these last days. Let's win this.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

I'm asking you to dig a little deeper, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

And we know what we have to do.

According to our records associated with this exact email address:

-- Total you've donated for the 2012 campaign cycle: $X -- Your first donation to the 2012 campaign was on this date: /strong December 31, 2011 -- Most recent donation: October 11, 2012 -- Suggested donation today: $X

Close the gap -- chip in $X or more now:

[url]

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night. Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

-------- If we got your donation history wrong, it may be because you gave offline, with a different email address, very recently, or somewhere other than Obama for America or Obama Victory Fund -- thank you again, and our apologies if the above does not match up with your records.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



We just found out how much more money Mitt Romney and the Republicans have in the bank: $X million.

I hope that sounds like a lot to you, because it is. And it doesn't even include outside groups.

That is a massive advantage to have with such a short time left. But we have the power to decide whether that will be the determining factor in this election.

Help close that cash-on-hand gap so our voices don't get drowned out in a tidal wave of negative ads -- chip in $X or more now:

[url]

I know this campaign has asked a lot of you. That's why it's so important that we don't slow down now, when we've come so far together, and when this race is so close.

A $X million disadvantage means we could have to fight back against an estimated 780 30-second ads in a battleground state like Colorado. With only 11 days left, that's a devastating prospect.

Thanks to you and more than 4 million other grassroots donors, we're close, but we really need to close this gap -- and close it immediately.

So, please donate $X or more right now to keep this campaign strong straight up until the last vote is cast on November 6th:

[url]

Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

P.S. -- Any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history. You should really enter:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden I'm asking you to step up, just found out that Mitt Romney and the Republicans outraised us in the first half of this month, putting us $X million behind during these crucial final days.

The math here is pretty simple: With that cash advantage, they can outspend us by $X million per day, every day, for the final 11 days.

We know what that means -- more and more misleading, negative ads trashing the President, you, me, and everything we've accomplished together over the past four years.

You helped build this campaign in 2008. You know what we have to do.

Close the gap -- chip in $X or more now.

After a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

On November 7th, when this campaign is behind us, you'll be glad you stepped up now.

Here's the good news: Any donation you make today automatically enters you for a free trip to Chicago where you'll meet the President and have front-row tickets to his speech on Election Night.

Please make a donation right now:

[url]

Messina

Jim Messina Campaign Manager Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



There was a feeling in the air on Election Night 2008 in Chicago:

This was the only place in the world you wanted to be.

that's how it'll feel here again on November 6th.

You can put this campaign in a position to win and have the chance to see for yourself what it's like to join the President on Election Night -- please give $X or whatever you can right now to be automatically entered:

[url]

Hope you're able to join us.

David

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden --

We just learned that Mitt Romney and the Republicans have $X million more to spend than we do, as of last week. They brought in $X.8 million in just the first 17 days of October.

That doesn't even include the money outside groups are throwing into record ad buys in battleground states right now.

Think of what that kind of money can do right at the end, in a race as close as this.

Right now, each day, each dollar, is more critical than the last.

Donate $X or more today to close the gap.

We have two choices:

Watch the other side knock Barack Obama around with misleading ads and hope for the best. Or dig deeper every day, with just 11 days to go, and remember that our strength has always been in the number of people who support this president, not the number of super PACs and billionaires who can fund attack ads in Ohio.

If we can close the gap, our ground game will do the rest to take us over the top. But after a year and a half of building and fighting and getting ready for Election Day, we cannot allow ourselves to be outdone at the very end.

Please donate $X or more today to help close this gap:

[url]

Thanks, more soon.

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- To thank you, any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

We just got some alarming news: Mitt Romney and the Republicans outraised us in the first half of October -- and as of last week, they had $X million more to spend than we do.

That's a problem.

Now, we have a strong ground game. But the fact is, we just don't know what an unmatched flood of money like this in the final days could do to a tight race.

I don't want to find out. Do you?

Donate $X or more right now to make sure we can keep up with what the other side is throwing against us:

[url]

Messina

Jim Messina Campaign Manager Obama for America

P.S. -- And to thank you, any donation you make today will automatically enter you to win a trip to Chicago for Election Night. You and a guest will meet President Obama and get front-row seats to history. You should really enter.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received

or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.