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Reverse-Engineering the 2012 Campaign

Here's how it is:

 

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Democrats --

I'm not interested in the money race, so I'm just going to tell you how it is.

Our strength heading into November is going to be determined in large part by how much money we raise now. That's why the fundraising deadline tomorrow at midnight is so important.

We can't afford to lose -- the stakes are just too high.

Can you stand the thought of a president who would take away guaranteed health coverage from people with pre-existing conditions, would be "delighted" to sign a bill banning all abortions, and would raise taxes on the middle class while lowering taxes for millionaires and billionaires?

Me neither.

Donate $X or whatever you can right now to make sure we can keep Mitt Romney and other Republicans out of office:

[url]

Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

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Subject: I can't stand the thought

From: Jeffrey Lerner, Democrats.org <[email protected]>

Sent: July 30, 2012, 6:41 a.m.


Democrats --

I'm not interested in the money race, so I'm just going to tell you how it is.

Our strength heading into November is going to be determined in large part by how much money we raise now. That's why the fundraising deadline tomorrow at midnight is so important.

We can't afford to lose -- the stakes are just too high.

Can you stand the thought of a president who would take away guaranteed health coverage from people with pre-existing conditions, would be "delighted" to sign a bill banning all abortions, and would raise taxes on the middle class while lowering taxes for millionaires and billionaires?

Me neither.

Donate $X or whatever you can right now to make sure we can keep Mitt Romney and other Republicans out of office:

[url]

Thanks,

Jeffrey

Jeffrey Lerner Political Director Democratic National Committee

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X of a contribution to OVF 2012 will be allocated to Obama for America with the first $X designated for the primary election, and the next $X for the general election . The next $X of a contribution will be allocated to the Democratic National Committee. Any additional amounts from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: FL 17% ; OH 16% ; PA 13% ; CO 11% ; NC 11% ; VA 11% ; NV 6% ; WI 6% ; IA 5% ; and NH 4% . A contributor may designate his or her contribution for a particular participant. The allocation formula above may change if following it would result in an excessive contribution. Contributions to OVF 2012 will be used in connection with a Federal election, and may be spent on any activities of the participant committees as each committee determines in its sole discretion and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.