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Reverse-Engineering the 2012 Campaign

just-released:

 

2 email variations

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recipients



Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But first, we must close the spending gap.

Right now, the Republicans and their special interests allies are on the air with a multi-million dollar ad campaign attacking 22 of our Democratic candidates. We cannot allow these races to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more today to fight these Republican attacks before tonight's ad buy deadline?

I've seen the Republicans' ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. When the polls close on November 6th, we need to know that we did everything we could to set the record straight when it mattered.

Please chip in what you can to help us fight Republicans' deceptive attacks before tonight's ad buy deadline:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

2

recipients

Wanted to make sure you saw this, We're just $X short of our goal before tonight's ad buy deadline.
 
 Will you chip in $X or whatever you can to fight Republican attacks before tonight's deadline?
 
 -----------------Original Message-----------------
 
 From: Nancy Pelosi
 Subject: just released: Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress

Subject: just-released:

From: [email protected]

Sent: Sept. 14, 2012, 1:12 p.m.




Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But first, we must close the spending gap.

Right now, the Republicans and their special interests allies are on the air with a multi-million dollar ad campaign attacking 22 of our Democratic candidates. We cannot allow these races to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more today to fight these Republican attacks before tonight's ad buy deadline?

I've seen the Republicans' ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. When the polls close on November 6th, we need to know that we did everything we could to set the record straight when it mattered.

Please chip in what you can to help us fight Republicans' deceptive attacks before tonight's ad buy deadline:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

 

Compare variations

Subject: just-released:

From: [email protected]

Sent: Sept. 14, 2012, 1:12 p.m.




Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But first, we must close the spending gap.

Right now, the Republicans and their special interests allies are on the air with a multi-million dollar ad campaign attacking 22 of our Democratic candidates. We cannot allow these races to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more today to fight these Republican attacks before tonight's ad buy deadline?

I've seen the Republicans' ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. When the polls close on November 6th, we need to know that we did everything we could to set the record straight when it mattered.

Please chip in what you can to help us fight Republicans' deceptive attacks before tonight's ad buy deadline:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--



Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress we are within range of replacing the Tea Party Congress with a Democratic House for President Obama.

But first, we must close the spending gap.

Right now, the Republicans and their special interests allies are on the air with a multi-million dollar ad campaign attacking 22 of our Democratic candidates. We cannot allow these races to slip away simply because our candidates are drowned out by a wave of corporate special interest cash.

Will you donate $X or more today to fight these Republican attacks before tonight's ad buy deadline?

I've seen the Republicans' ads. They're a deliberate effort to mislead voters on issues like Medicare, Obamacare, and the economy. When the polls close on November 6th, we need to know that we did everything we could to set the record straight when it mattered.

Please chip in what you can to help us fight Republicans' deceptive attacks before tonight's ad buy deadline:

[url]

Thanks,

Nancy

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

--

Wanted to make sure you saw this, We're just $X short of our goal before tonight's ad buy deadline.
 
 Will you chip in $X or whatever you can to fight Republican attacks before tonight's deadline?
 
 -----------------Original Message-----------------
 
 From: Nancy Pelosi
 Subject: just released: Reuters/Ipsos poll: Voters prefer Democrats 49% to 43% in the race for Congress