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Reverse-Engineering the 2012 Campaign

Stick with me, [name]

 

2 email variations

17

recipients

Democrats

Last night, President Obama dominated the last presidential debate of this election.

Fired up? Help make sure we win the next big night: Election Night.

Donate today, and you'll be automatically entered to win a chance to meet President Obama and see him speak on November 6th in Chicago. Airfare and hotel are covered for you and a guest.

This election is extraordinarily close, and President Obama and Democratic campaigns across the country are doing everything they can in these last two weeks to get every voter to the polls.

But that takes resources, and Democrats are counting on you.

Chip in $X or whatever you can right now:

[url]

Thanks for all you do,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama Victory Fund 2012 here, or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.



5

recipients



I don't want to lose this election.

Not because of what losing would mean for me -- Michelle and I will be fine no matter what happens.

But because of what it would mean for our country and middle-class families.

This race is very close.

I'm not willing to watch the progress you and I worked so hard to achieve be undone.

Don't wait. Donate $X or more today:

[url]

I believe in you. If you stick with me, and if we fight harder than ever for the next two weeks, I truly believe we can't lose.

Thank you,

Barack

P.S. -- I don't know what Election Night will hold, but I'd like you to be a part of the event here in Chicago. Any donation you make today automatically enters you for a chance to meet me -- airfare and hotel for you and a guest are covered.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.

Subject: Dominated

From: [email protected]

Sent: Oct. 23, 2012, 11:31 a.m.


Democrats

Last night, President Obama dominated the last presidential debate of this election.

Fired up? Help make sure we win the next big night: Election Night.

Donate today, and you'll be automatically entered to win a chance to meet President Obama and see him speak on November 6th in Chicago. Airfare and hotel are covered for you and a guest.

This election is extraordinarily close, and President Obama and Democratic campaigns across the country are doing everything they can in these last two weeks to get every voter to the polls.

But that takes resources, and Democrats are counting on you.

Chip in $X or whatever you can right now:

[url]

Thanks for all you do,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama Victory Fund 2012 here, or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.



 

Compare variations

Subject: Dominated

From: [email protected]

Sent: Oct. 23, 2012, 11:31 a.m.


Democrats

Last night, President Obama dominated the last presidential debate of this election.

Fired up? Help make sure we win the next big night: Election Night.

Donate today, and you'll be automatically entered to win a chance to meet President Obama and see him speak on November 6th in Chicago. Airfare and hotel are covered for you and a guest.

This election is extraordinarily close, and President Obama and Democratic campaigns across the country are doing everything they can in these last two weeks to get every voter to the polls.

But that takes resources, and Democrats are counting on you.

Chip in $X or whatever you can right now:

[url]

Thanks for all you do,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama Victory Fund 2012 here, or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.



Democrats

Last night, President Obama dominated the last presidential debate of this election.

Fired up? Help make sure we win the next big night: Election Night.

Donate today, and you'll be automatically entered to win a chance to meet President Obama and see him speak on November 6th in Chicago. Airfare and hotel are covered for you and a guest.

This election is extraordinarily close, and President Obama and Democratic campaigns across the country are doing everything they can in these last two weeks to get every voter to the polls.

But that takes resources, and Democrats are counting on you.

Chip in $X or whatever you can right now:

[url]

Thanks for all you do,

Debbie

Debbie Wasserman Schultz Chair Democratic National Committee

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama Victory Fund 2012 here, or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and one guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and one guest; tickets for winner and one guest to an event related to Election Day; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Democratic National Committee, 430 South Capitol Street SE, Washington, DC 20003.

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003

Click here to unsubscribe from this mailing list.





I don't want to lose this election.

Not because of what losing would mean for me -- Michelle and I will be fine no matter what happens.

But because of what it would mean for our country and middle-class families.

This race is very close.

I'm not willing to watch the progress you and I worked so hard to achieve be undone.

Don't wait. Donate $X or more today:

[url]

I believe in you. If you stick with me, and if we fight harder than ever for the next two weeks, I truly believe we can't lose.

Thank you,

Barack

P.S. -- I don't know what Election Night will hold, but I'd like you to be a part of the event here in Chicago. Any donation you make today automatically enters you for a chance to meet me -- airfare and hotel for you and a guest are covered.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by October 29, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Two 2 winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations for winner and a guest; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama approximate retail value of all prizes $X . Odds of winning depend on number of entries received and the timing of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of the 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

[url]

Contributions or gifts to Obama for America are not tax deductible.

Click here to unsubscribe from this mailing list.