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Message Machine

Reverse-Engineering the 2012 Campaign

Tell Barack: Happy birthday

 

1 email variation

6

recipients



Next week, Barack is turning 51. I can't believe it -- it seems like just last week that we took that long walk on our first date.

I know that he's entering the toughest months of the campaign, so I've got an idea: Let's all show him that we're with him until the last vote is cast.

You can do that by signing the birthday card we put together for him. You can even leave a note, if you like:

[url]

This will mean so much to him.

Michelle

Subject: Tell Barack: Happy birthday

From: [email protected]

Sent: July 27, 2012, 8:45 a.m.




Next week, Barack is turning 51. I can't believe it -- it seems like just last week that we took that long walk on our first date.

I know that he's entering the toughest months of the campaign, so I've got an idea: Let's all show him that we're with him until the last vote is cast.

You can do that by signing the birthday card we put together for him. You can even leave a note, if you like:

[url]

This will mean so much to him.

Michelle