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Reverse-Engineering the 2012 Campaign

This is amazing

 

2 email variations

7

recipients

This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year.

Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.

With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.

If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.

Sincerely, Patty Murray

P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?

Polling Update October 15, 2012 leaders in bold Presidential Polling State Obama Romney Arizona 44 42 Florida 48 49 Missouri 46 49 Ohio 45 46 Virginia 47 48 Wisconsin 49 47 Senate Polling State Democrat Republican Arizona Carmona 44 Flake 40 Florida Nelson 46 Mack 45 Indiana Donnelly 40 Mourdock 38 Massachusetts Warren 49 Brown 47 Missouri McCaskill 46 Akin 45 Montana Tester 45 Rehberg 43 North Dakota Heitkamp 47 Berg 47 Nevada Berkley 44 Heller 47 Ohio Brown 47 Mandel 46 Virginia Kaine 47 Allen 46 Wisconsin Baldwin 48 Thompson 46 Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year. 
 
 Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.
  
 With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.
  
 If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.
 
 Sincerely, 
 Patty Murray
 
 P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?

Subject: This is amazing

From: [email protected]

Sent: Oct. 15, 2012, 4:54 p.m.


This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year.

Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.

With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.

If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.

Sincerely, Patty Murray

P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?

Polling Update October 15, 2012 leaders in bold Presidential Polling State Obama Romney Arizona 44 42 Florida 48 49 Missouri 46 49 Ohio 45 46 Virginia 47 48 Wisconsin 49 47 Senate Polling State Democrat Republican Arizona Carmona 44 Flake 40 Florida Nelson 46 Mack 45 Indiana Donnelly 40 Mourdock 38 Massachusetts Warren 49 Brown 47 Missouri McCaskill 46 Akin 45 Montana Tester 45 Rehberg 43 North Dakota Heitkamp 47 Berg 47 Nevada Berkley 44 Heller 47 Ohio Brown 47 Mandel 46 Virginia Kaine 47 Allen 46 Wisconsin Baldwin 48 Thompson 46 Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: This is amazing

From: [email protected]

Sent: Oct. 15, 2012, 4:54 p.m.


This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year.

Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.

With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.

If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.

Sincerely, Patty Murray

P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?

Polling Update October 15, 2012 leaders in bold Presidential Polling State Obama Romney Arizona 44 42 Florida 48 49 Missouri 46 49 Ohio 45 46 Virginia 47 48 Wisconsin 49 47 Senate Polling State Democrat Republican Arizona Carmona 44 Flake 40 Florida Nelson 46 Mack 45 Indiana Donnelly 40 Mourdock 38 Massachusetts Warren 49 Brown 47 Missouri McCaskill 46 Akin 45 Montana Tester 45 Rehberg 43 North Dakota Heitkamp 47 Berg 47 Nevada Berkley 44 Heller 47 Ohio Brown 47 Mandel 46 Virginia Kaine 47 Allen 46 Wisconsin Baldwin 48 Thompson 46 Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year.

Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.

With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.

If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.

Sincerely, Patty Murray

P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?

Polling Update October 15, 2012 leaders in bold Presidential Polling State Obama Romney Arizona 44 42 Florida 48 49 Missouri 46 49 Ohio 45 46 Virginia 47 48 Wisconsin 49 47 Senate Polling State Democrat Republican Arizona Carmona 44 Flake 40 Florida Nelson 46 Mack 45 Indiana Donnelly 40 Mourdock 38 Massachusetts Warren 49 Brown 47 Missouri McCaskill 46 Akin 45 Montana Tester 45 Rehberg 43 North Dakota Heitkamp 47 Berg 47 Nevada Berkley 44 Heller 47 Ohio Brown 47 Mandel 46 Virginia Kaine 47 Allen 46 Wisconsin Baldwin 48 Thompson 46 Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

This is amazing: Grassroots supporters raised a whopping $X million in the days following the Vice Presidential debate. This money immediately went into 12 battleground states to fight Karl Rove's largest attack ad campaign of the year. 
 
 Take a look below at the latest polling and see the states where grassroots contributions have allowed us to increase our spending.
  
 With 22 days until the election, grassroots support is the only way that we can stand up to Romney's billionaire financiers and win this election.
  
 If President Obama wins and we prevent a Republican takeover of the Senate, it will be because of you. Thank you for your support.
 
 Sincerely, 
 Patty Murray
 
 P.S. It isn't too late to impact this race. Every day, we are shipping money out to key battlegrounds. Can you give $X immediately to keep us on the offense?