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Reverse-Engineering the 2012 Campaign

This is gonna sting:

 

1 email variation

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recipients

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We're getting outspent. Badly. In the key races that will determine whether we'll win the House, the Republicans are drowning us out on the airwaves by more than 2-to-1.

A new poll shows the race for the House is deadlocked -- 46% to 46% -- but there's no way that'll hold if our Democratic candidates continue to get pummeled like this.

We have 24 hours left until our next ad buy deadline. Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

If we fail in this election, we'll get another two years of Boehner, Cantor, and the Republicans blocking everything President Obama proposes. Don't let it happen.

Please donate $X or whatever you can to close the spending gap today: [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Subject: This is gonna sting:

From: [email protected]

Sent: Sept. 20, 2012, 1:04 p.m.


--

We're getting outspent. Badly. In the key races that will determine whether we'll win the House, the Republicans are drowning us out on the airwaves by more than 2-to-1.

A new poll shows the race for the House is deadlocked -- 46% to 46% -- but there's no way that'll hold if our Democratic candidates continue to get pummeled like this.

We have 24 hours left until our next ad buy deadline. Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

If we fail in this election, we'll get another two years of Boehner, Cantor, and the Republicans blocking everything President Obama proposes. Don't let it happen.

Please donate $X or whatever you can to close the spending gap today: [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!