ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 20, 2012

Obama for America
9:50 p.m. ET
For all



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

[url]

This election will have consequences for everyone. Rich, poor, black, white, Hispanic, Asian American, gay or straight, every American has something to lose -- and something to gain -- from what happens this November. As Americans, we're in this together, for one and for all.

So let your friends and family know you care, and make sure they have all the information they need to make their voices heard in this election.

Share this image, forward this email, and spread the word:

[url]

Jessica Alba

P.S. -- Make sure you're ready to vote this fall. Putting your hand over your heart is making a promise. Casting your ballot is keeping it:

[url]

--------------------------------------------------------------------- Paid for by Obama for America



Growing up, my classmates and I started every day with a ritual: We'd stand up, put our right hand over our hearts, and say the Pledge of Allegiance.

To me, that gesture was a promise. A promise to be involved and engaged in this country's future. A promise to work for liberty and justice -- and for affordable education, health care, and equality -- for all.

That's why all across the country, people like you and I are proudly writing down our reasons for getting involved, and then taking the pledge -- to vote.

Share this on Facebook and make sure all your friends get registered and ready to vote:

12:19 a.m. ET
Tomorrow: Make some calls to Pennsylvania

Obama - Biden

Last week we came together online and made calls to voters here in Pennsylvania -- one of our most important battleground states -- and the response was incredible. We completely shattered our goals in only two short hours.

That's amazing. And there are still thousands more Pennsylvanians we can reach out to -- so let's do it again!

Tomorrow, folks in New Jersey will be making calls to folks in Pennsylvania. We'll talk about what's at stake in this election, and the President's plan to move our country forward.

Can you join a short training on Thursday, September 20th -- and then make 10 or more calls to help win Pennsylvania?

Here are the details:

What: Call tool training and call time

When: Thursday, September 20th Training starts at 6:30 p.m.

RSVP now

With the campaign's call tool, connecting with voters has never been easier. Whether this is your first time or you've used the call tool before, a quick training session beforehand will get you all ready to start making those calls. And while you're dialing, you'll know that folks all over your state are doing the same, right then and there.

When we win in November, it will be because of one-on-one connections like the ones you make over the phone. If you can inspire just one person to go to the polls, you'll have made a big difference. And the conversations you have tomorrow could give us the edge in Pennsylvania to bring home a win for Barack Obama.

Can you help? RSVP for the training session, and then get ready to make some calls:

[url]

Hope you can join us!

Josh

Joshua Cook Pennsylvania Digital Director Obama for America

----- Can't make this event but still want to pitch in? Make a donation today.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



One of the most effective ways we can ramp up our organizing is by making calls to recruit volunteers and get out the vote.

That's why we're kicking off our New York Call Team -- a special group of volunteers dedicated to making the important calls we need to make from now until November. If you're ready to take the next step in this election, you should be a part of it.

Interested? Join the team today:

[url]

As part of the New York Call Team, you'll be making calls to help mobilize supporters in nearby states, talk to voters about the President's record, and get out the vote in the last days of the election.

The best part? You'll be using the call tool -- so you can make calls anytime during the day, without having to leave your home. Once you log in to the call tool, we'll give you a list of contacts and a script that will help you know what to say.

Making these calls is an incredibly important part of our

it's all hands on deck.

So head on over to Dashboard and start making calls today:

[url]

Jaime

Jaime Peters New York Digital Director Obama for America

--------------------------------------------------------------------- Paid for by Obama for America

4:45 a.m. ET
Dinner?



I've got to be honest, I don't care who wins this last Dinner with Barack.

All I care about is who wins on November 6th.

Sure, this dinner will be a once-in-a-lifetime experience that you'll tell your grandkids about and all that jazz, but here's why I really think you should chip in $X or whatever you can to be automatically entered:

You'll help build this campaign just in time for the home stretch, when we're making critical win-or-lose budget decisions.

So there you have it. Enter this cool contest, and help President Obama win the much bigger one coming up in just 47 days:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- To make the deal even sweeter, we're picking up the tab for your dinner, hotel, and airfare, so really -- why not?

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here, by signing up for Quick Donate here, or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Look, I know an email about the Obama for America budget may not be as cool as, say, a huge sale on fall jackets, but I gotta tell you:

Right now, I'm making some of our biggest budgeting decisions of this election.

I'm getting requests for the last weekends of voter registration drives in Ohio and North Carolina, and the final staff to put in place in certain battleground states, and we're about to hit a point where there's no turning back.

There are a lot of decisions that are sitting in my maybe pile, and they're either going to be a yes or no, depending on what happens next.

You have a chance to make this easy for me, and for everyone out there on the ground who's waiting.

Chip in $X or more for the last 47 days of this campaign today.

If you're like me, you have a lot of reasons you're gung ho about winning this election.

There's a ton on the line, and there is so much we want to do to bring this election home -- but only 47 days left.

We're not waiting on any millionaires to cut big magic checks for the last few weeks. You decide if we have the resources to do this.

Please make a donation today:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- To make the deal even sweeter, any donation you make today will automatically enter you to get dinner with the President next month. If you win, we're picking up the tab for your dinner, hotel, and airfare, so really -- why not?

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here , by signing up for Quick Donate here , or click here to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

I've got to be honest, I don't care who wins this last Dinner with Barack.

All I care about is who wins on November 6th.

Sure, this dinner will be a once-in-a-lifetime experience that you'll tell your grandkids about and all that jazz, but here's why I really think you should chip in $X or whatever you can to be automatically entered :

Where we stand right now, this race is incredibly close. I don't think there's much value in looking at the polls these days, but if you do, you'll see that one day President Obama is up by 2 percent, and then Mitt Romney is up by 2 percent the next. Sometimes, they're dead even. The election is truly anyone's game. And what we do right now will determine who wins.

So there you have it. Enter this cool contest, and help President Obama win the much bigger one coming up in just 47 days:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- To make the deal even sweeter, we're picking up the tab for your dinner, hotel, and airfare, so really -- why not?

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



The strength of the American dream is that we all have a shot at it.

It's what will always unite us.

There are just 47 days left until Election Day.

If you agree with this vision for our country -- for all Americans -- then I need your help in the time we've got left:

[url]

Thank you.

Barack

P.S. -- Any donation you make today will automatically enter you to join me for the last dinner I'm having with supporters on this campaign.

I hope you'll take me up on it:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



As we're organizing the last dinner with supporters on my last campaign, our kind of politics is running up against a very cynical calculation:

That a few billionaires writing $X million checks are enough to overpower the voices of millions of Americans.

That's why I want to meet you for dinner.

Donate $X or whatever you can to our people-powered campaign, and be automatically entered to join me -- hotel and airfare covered for you and a guest.

Overnight, we aren't going to change the rules that allow outside groups to spend hundreds of millions of dollars attacking me on the airwaves.

So we have to stay on the case every day.

out of more than 3 million people like you supporting this effort -- had outraised Mitt Romney and the Republicans for the first time since April.

If we keep doing this our way, I guarantee you there'll be no stopping us.

Donate $X or whatever you can today and you'll be automatically entered to be at the table:

[url]

Thanks

Barack

P.S. -- If you're planning on donating to this campaign at some point in the future, don't wait . Your grassroots donation means more today because it can be put to work right now, building the organization it will take to win. Exactly 47 days to go.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Obama - Biden --

I've got to be honest, I don't care who wins this last Dinner with Barack.

All I care about is who wins on November 6th.

Sure, this dinner will be a once-in-a-lifetime experience that you'll tell your grandkids about and all that jazz, but here's why I really think you should chip in $X or whatever you can to be automatically entered :

Because your donation today helps more than if you waited until the last week or two of the campaign to donate. Really, it does.

The resources we have today help do the things we just can't do later. Things like funding voter registration drives before deadlines come up around the end of the month. And your donation today can help hire that enthusiastic, young field organizer for the full last six weeks of the campaign -- something we simply can't do with just a few weeks to go.

So there you have it. Enter this cool contest, and help President Obama win the much bigger one coming up in just 47 days:

[url]

Ann Marie

Ann Marie Habershaw Chief Operating Officer Obama for America

P.S. -- To make the deal even sweeter, we're picking up the tab for your dinner, hotel, and airfare, so really -- why not?

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to Obama for America

by signing up for Quick Donate

or click hereto enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



As we're organizing the last dinner with supporters on my last campaign, our kind of politics is running up against a very cynical calculation:

That a few billionaires writing $X million checks are enough to overpower the voices of millions of Americans.

That's why I want to meet you for dinner.

Donate $X or whatever you can to our people-powered movement, and be automatically entered to join me -- hotel and airfare covered for you and a guest:

[url]

Overnight, we aren't going to change the rules that allow outside groups to spend hundreds of millions of dollars attacking me on the airwaves.

So we have to stay on the case every day.

Last week we learned that our side had outraised Mitt Romney and the Republicans for the first time since April.

If we keep doing this our way, I guarantee you there'll be no stopping us.

Donate $X or whatever you can today to support me and help make sure we elect a Congress that will pass our agenda, and you'll be automatically entered to be at the table:

[url]

Barack

P.S. -- If you're planning on donating at some point in the future, don't wait. Your grassroots donation means more today because it can be put to work right now, building the organization it will take to win the White House and races across the country. Exactly 47 days to go:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 25, 2012. You may enter by contributing to the Obama Victory Fund here -- [url] -- by signing up for Quick Donate here -- [url] -- or click here -- [url] -- to enter without contributing or signing up for Quick Donate. Three winners will each receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by the Sponsor; hotel accommodations for winner and a guest; and dinner for winner and a guest with President Obama on a date to be determined by the Sponsor approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.

Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

7:46 a.m. ET
At 12:01 a.m. exactly one year ago



As a gay veteran, I had never thought I'd see the day come.

At 12:01 a.m. exactly one year ago today, gay servicemen and women became free to serve openly, thanks to the repeal of "Don't Ask, Don't Tell" DADT .

My mom raised me to be an honest man with a deep love for my country. When I joined the Navy in 1998, my patriotism came first and my personal life second.

When I chose to leave the armed services, it was because I didn't want to lie anymore. I wasn't ashamed of who I am, and I didn't like feeling as if my country was ashamed of me, either.

There are thousands of gay veterans like me who never got a chance to serve openly, more than 13,000 troops who have been discharged, and countless men and women who might have chosen to serve their country had the policy not been in place.

With the repeal of DADT, I felt a renewed sense of pride in my service, and I know I'm not alone.

Our military is more united than ever. Valor and sacrifice aren't limited by sexual orientation. First-class heroes aren't treated like second-class citizens based on who they love -- gay and lesbian troops don't have to serve our country under false pretenses.

This is what change looks like.

I'm proud to work to re-elect this president. And I'm even prouder to cast my vote for President Obama again this fall.

If you're proud, too, commit to vote today:

[url] [url]

Jason

Jason Rico Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left. [url]

Contributions or gifts to Obama for America are not tax deductible.

Democratic Senatorial Campaign Committee
6:28 a.m. ET
Dissipating

USA Today lead story: “Obama's bounce from the Democratic National Convention is dissipating.”

With just 46 days left, a new Gallup poll shows that President Obama's convention bounce is gone, and the race is now a statistical Obama 47%-Romney 46%.

Republicans are looking at the same deadlocked polls we are. And Rove's Super PAC just launched a $X million air assault aimed at stealing the lead this week.

With only 46 days until the election, the choice is clear: you can rest easy and gamble that President Obama will win. Or, you can contribute $X immediately and stop Republicans from winning a government takeover at the last second.

If we lose our post-convention polling bounce this week, President Obama will lose. You can't let that happen:

[url]

Thanks for your support, Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.



--

Democratic Congressional Campaign Committee
1:04 p.m. ET
This is gonna sting:

--

We're getting outspent. Badly. In the key races that will determine whether we'll win the House, the Republicans are drowning us out on the airwaves by more than 2-to-1.

A new poll shows the race for the House is deadlocked -- 46% to 46% -- but there's no way that'll hold if our Democratic candidates continue to get pummeled like this.

We have 24 hours left until our next ad buy deadline. Can you chip in $X or more to back up our Democratic candidates and fight Republican attacks?

If we fail in this election, we'll get another two years of Boehner, Cantor, and the Republicans blocking everything President Obama proposes. Don't let it happen.

Please donate $X or whatever you can to close the spending gap today: [url]

Robby

Robby Mook DCCC Executive Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

Romney for President
11:48 a.m. ET
Romney store item of the week

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

[url] R2 Lapel Pin

$X



Every purchase gets us one step closer to victory!

Tom Adams

Store Manager

Romney for President, Inc.



Romney-Ryan [url]

Show your support for the Romney-Ryan team with an exclusively designed, made in America R2 Lapel Pin from the Official Romney-Ryan Store. Stick it on your outfit, bag, or even your bulletin board to show that you stick with Mitt.

R2 LapeL Pin Bdr R2 Lapel Pin $X

Every purchase gets us one step closer to victory!

Tom Adams Store Manager Romney for President, Inc.

[url] Victory_Disclaimer

12:24 p.m. ET
If you read one thing today



Romney-Ryan [url]

The President has thrown in the towel.

He said he can't change Washington from the inside.

America needs to take him at his word and elect a leader who won't give up.

Mitt Romney can change Washington, he will change Washington - and with your help, he will get the job done.

Donate now to help him defeat Barack Obama.

President Obama's slogan was "Yes, we can." And now it's "No, I can't."

Here's ours: "It's time for a new president. It's time for Mitt Romney."

Donate today to help Barack Obama pack his bags -- and restore serious leadership to Washington.

Matt Rhoades Campaign Manager Romney for President, Inc.

[url]

Paid for by Romney for President, Inc. www.MittRomney.com



Paid for by Romney for President, Inc. www.MittRomney.com