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Reverse-Engineering the 2012 Campaign

This is just extraordinary:

 

2 email variations

9

recipients



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.

6

recipients



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

Contributions or gifts to Obama for America are not tax deductible.

Subject: This is just extraordinary:

From: [email protected]

Sent: Sept. 3, 2012, 9:11 p.m.



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: This is just extraordinary:

From: [email protected]

Sent: Sept. 3, 2012, 9:11 p.m.



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.



[url]

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left. Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X // $X // $X // $X // $X // Or donate another amount.

Contributions or gifts to Obama for America are not tax deductible.