ProPublica

Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

This:

 

1 email variation

75

recipients



Sheldon Adelson, the conservative billionaire Las Vegas casino owner, has pledged to give up to $X million -- whatever it takes -- to defeat Barack Obama.

We know it's not out of love for Mitt Romney, so why part with so much money? As President Clinton reminded us last week, sometimes the answer is as simple as arithmetic.

So let's do the math: According to a new report from the Center for American Progress Action Fund, Adelson could see up to $X billion in savings under Mitt Romney's tax plan versus the President's plan. That's how much Romney's policies would favor millionaires and billionaires.

If Mitt Romney wins -- $X billion more for him. If Barack Obama wins, millionaires and billionaires pay their fair share.

It's a highly cynical but straightforward calculation.

Today, you can help write a different equation:

Donate $X or more, and let's make sure this election is decided by millions of Americans, not a handful of billionaires:

[url]

Here's how it would work for Adelson in a Romney-Ryan administration:

-- Romney would keep in place the Bush tax cuts, and cut Adelson's income taxes by an additional 20 percent. Adelson savings: $X.5 million per year on income he earns as CEO. -- Romney's plan eliminates taxes on foreign profits like the ones Adelson makes on his Asian casinos. Adelson savings: $X.2 billion. -- Romney's plan maintains the current low tax rate on dividends. Adelson savings: $X million per year. -- Romney's plan removes the estate tax. Adelson heirs save: $X.9 billion. I honestly can't think of a more straightforward contrast in this election.

We don't have Sheldon Adelson, and with all due respect, we don't want him.

We're relying on more than 3 million grassroots donors like you, who are giving an average of $X.

Donate $X or more today and let's win our way:

[url]

David

P.S. -- With only 53 days left until Election Day, the money we raise right now is critical. Don't hesitate -- chip in today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible

Subject: This:

From: [email protected]

Sent: Sept. 14, 2012, 8:35 a.m.




Sheldon Adelson, the conservative billionaire Las Vegas casino owner, has pledged to give up to $X million -- whatever it takes -- to defeat Barack Obama.

We know it's not out of love for Mitt Romney, so why part with so much money? As President Clinton reminded us last week, sometimes the answer is as simple as arithmetic.

So let's do the math: According to a new report from the Center for American Progress Action Fund, Adelson could see up to $X billion in savings under Mitt Romney's tax plan versus the President's plan. That's how much Romney's policies would favor millionaires and billionaires.

If Mitt Romney wins -- $X billion more for him. If Barack Obama wins, millionaires and billionaires pay their fair share.

It's a highly cynical but straightforward calculation.

Today, you can help write a different equation:

Donate $X or more, and let's make sure this election is decided by millions of Americans, not a handful of billionaires:

[url]

Here's how it would work for Adelson in a Romney-Ryan administration:

-- Romney would keep in place the Bush tax cuts, and cut Adelson's income taxes by an additional 20 percent. Adelson savings: $X.5 million per year on income he earns as CEO. -- Romney's plan eliminates taxes on foreign profits like the ones Adelson makes on his Asian casinos. Adelson savings: $X.2 billion. -- Romney's plan maintains the current low tax rate on dividends. Adelson savings: $X million per year. -- Romney's plan removes the estate tax. Adelson heirs save: $X.9 billion. I honestly can't think of a more straightforward contrast in this election.

We don't have Sheldon Adelson, and with all due respect, we don't want him.

We're relying on more than 3 million grassroots donors like you, who are giving an average of $X.

Donate $X or more today and let's win our way:

[url]

David

P.S. -- With only 53 days left until Election Day, the money we raise right now is critical. Don't hesitate -- chip in today:

[url]

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible