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Reverse-Engineering the 2012 Campaign

Washington Post headline:

 

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Karl Rove isn't going to like this: With four hours to go we are just 712 donations away from matching his largest Senate ad buy ever dollar-for-dollar—and setting a single day record! But the Wall Street Journal reports that Republicans are surging after Rove's buy, and now “10 Senate races are now tossups.” To stop Republicans from winning the fight for the Senate majority, we absolutely must hit our midnight goal—we'll even match every contribution 3-to-1 UNTIL MIDNIGHT ONLY!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left. Crystal King

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

2

recipients

Breaking Washington Post: As key Senate races get tighter, Republicans' hopes rise. Democratic Senatorial Campaign Committee ------------------------------ 3-to-1 match. Contribute

Breaking Washington Post: As key Senate races get tighter, Republicans' hopes rise.

The Washington Post reports that Karl Rove's largest ever attack campaign has made “eight critical contests… dead heats.”

Republicans are on the verge of breaking the deadlocked tie for the Senate majority: Democrats are down one in Wisconsin—and only up one in Virginia and two in Massachusetts.

But we can turn this around: Our Stop the Takeover Fund is just 5,219 donations from matching Rove dollar-for-dollar by midnight. Can you make an urgent $X contribution before the midnight deadline? We'll triple match it for the next 8 hours, and rush it to Senate battlegrounds like Wisconsin and Virginia tomorrow morning.

We've had a record breaking number of grassroots contributions to the Stop the Takeover Fund. But if we don't get 5,219 contributions in the next 8 hours, Republicans could execute a full takeover of government.

Can you contribute $X immediately? We match it 3-to-1 for 8 hours only [url]

Thanks for your support

P.S. Remember: You only have until midnight for the 3-to-1 match. Please urgently contribute here: [url]

Contribute

PAST SUPPORT Name Date of last gift Amount $ Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Subject: Wall Street Journal reports:

From: [email protected]

Sent: Oct. 26, 2012, 2:16 p.m.


Karl Rove isn't going to like this: With four hours to go we are just 712 donations away from matching his largest Senate ad buy ever dollar-for-dollar—and setting a single day record! But the Wall Street Journal reports that Republicans are surging after Rove's buy, and now “10 Senate races are now tossups.” To stop Republicans from winning the fight for the Senate majority, we absolutely must hit our midnight goal—we'll even match every contribution 3-to-1 UNTIL MIDNIGHT ONLY!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left. Crystal King

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

 

Compare variations

Subject: Wall Street Journal reports:

From: [email protected]

Sent: Oct. 26, 2012, 2:16 p.m.


Karl Rove isn't going to like this: With four hours to go we are just 712 donations away from matching his largest Senate ad buy ever dollar-for-dollar—and setting a single day record! But the Wall Street Journal reports that Republicans are surging after Rove's buy, and now “10 Senate races are now tossups.” To stop Republicans from winning the fight for the Senate majority, we absolutely must hit our midnight goal—we'll even match every contribution 3-to-1 UNTIL MIDNIGHT ONLY!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left. Crystal King

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Karl Rove isn't going to like this: With four hours to go we are just 712 donations away from matching his largest Senate ad buy ever dollar-for-dollar—and setting a single day record! But the Wall Street Journal reports that Republicans are surging after Rove's buy, and now “10 Senate races are now tossups.” To stop Republicans from winning the fight for the Senate majority, we absolutely must hit our midnight goal—we'll even match every contribution 3-to-1 UNTIL MIDNIGHT ONLY!

Please give $X immediately. We'll triple match your gift for only 4 hours and immediately rush it to deadlocked battlegrounds like Ohio and Virginia.

4 hours left. Crystal King

PAST SUPPORT Name Date of last contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form. This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

Breaking Washington Post: As key Senate races get tighter, Republicans' hopes rise. Democratic Senatorial Campaign Committee ------------------------------ 3-to-1 match. Contribute

Breaking Washington Post: As key Senate races get tighter, Republicans' hopes rise.

The Washington Post reports that Karl Rove's largest ever attack campaign has made “eight critical contests… dead heats.”

Republicans are on the verge of breaking the deadlocked tie for the Senate majority: Democrats are down one in Wisconsin—and only up one in Virginia and two in Massachusetts.

But we can turn this around: Our Stop the Takeover Fund is just 5,219 donations from matching Rove dollar-for-dollar by midnight. Can you make an urgent $X contribution before the midnight deadline? We'll triple match it for the next 8 hours, and rush it to Senate battlegrounds like Wisconsin and Virginia tomorrow morning.

We've had a record breaking number of grassroots contributions to the Stop the Takeover Fund. But if we don't get 5,219 contributions in the next 8 hours, Republicans could execute a full takeover of government.

Can you contribute $X immediately? We match it 3-to-1 for 8 hours only [url]

Thanks for your support

P.S. Remember: You only have until midnight for the 3-to-1 match. Please urgently contribute here: [url]

Contribute

PAST SUPPORT Name Date of last gift Amount $ Please contribute »

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee. If you wish to contribute with a check, click here to download a printable donation form .

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.