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Reverse-Engineering the 2012 Campaign

You gotta see this:

 

2 email variations

19

recipients



Watch this -- it's terrific:

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.

2

recipients

Description: Obama - Biden

Watch this -- it's terrific: Description: Watch: Three days in Charlotte

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Subject: You gotta see this:

From: [email protected]

Sent: Sept. 14, 2012, 3:18 p.m.




Watch this -- it's terrific:

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.

 

Compare variations

Subject: You gotta see this:

From: [email protected]

Sent: Sept. 14, 2012, 3:18 p.m.




Watch this -- it's terrific:

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.



Watch this -- it's terrific:

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Contributions or gifts to Obama for America are not tax deductible.

Description: Obama - Biden

Watch this -- it's terrific: Description: Watch: Three days in Charlotte

[url]

FIRED UP.

Marlon

Marlon Marshall Deputy National Field Director Obama for America

----- Election Day is closer than you think -- make a donation to fund this campaign in the time we have left.

Description: Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.