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Reverse-Engineering the 2012 Campaign

Emails Sent on June 16, 2012

Obama for America
8:59 p.m. ET
Wonderful news

--

Thanks to our president, this nation's immigration policy just became more fair and more just.

Effective immediately, the Department of Homeland Security is taking steps to ensure that young, undocumented immigrants who were brought here as children by their parents, and who have followed the law since then, will be able to request temporary relief from deportation proceedings -- and will be allowed to apply for authorization to work in this country.

They're a group that we've come to call the "Dreamers" -- and today, the country they love is telling them they should be able to dream as big as they want.

For years, the President has called on Congress to make common-sense fixes to our broken immigration system. They haven't. So he did.

I am so proud to stand with President Obama on this decision. Watch what he had to say today -- then join me by getting his back.

The hundreds of thousands of people who this policy might help are people who call the United States of America home. They study in our schools, play in our parks, and pledge allegiance to our flag. Some of them have served in our Armed Forces. They've started businesses; they've started families. They are Americans in every way but on paper.

Congress still has time to pass the DREAM Act. And if they do, policies like today's will no longer be necessary.

We are not giving up on this issue.

Stand up and support the President today -- and help send the message that this first big step must be followed by a real, permanent solution from Congress:

[url]

Thank you,

Katherine

Katherine Archuleta

National Political Director

Obama for America

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Description: Image removed by sender. Obama - --

Thanks to our president, this nation's immigration policy just became more

fair and more just.

Effective immediately, the Department of Homeland Security is taking steps

to ensure that young, undocumented immigrants who were brought here as

children by their parents, and who have followed the law since then, will be

able to request temporary relief from deportation proceedings -- and will be

allowed to apply for authorization to work in this country.

They're a group that we've come to call the "Dreamers" -- and today, the

country they love is telling them they should be able to dream as big as

they want.

For years, the President has called on Congress to make common-sense fixes

to our broken immigration system. They haven't. So he did.

I am so proud to stand with President Obama on this decision. Watch what he

had to say today -- then join me by getting his back.



The hundreds of thousands of people who this policy might help are people

who call the United States of America home. They study in our schools, play

in our parks, and pledge allegiance to our flag. Some of them have served in

our Armed Forces. They've started businesses; they've started families. They

are Americans in every way but on paper.

Congress still has time to pass the DREAM Act. And if they do, policies like

today's will no longer be necessary.

We are not giving up on this issue.

Stand up and support the President today -- and help send the message that

this first big step must be followed by a real, permanent solution from

Congress:

[url]



Thank you,

Katherine

Katherine Archuleta

National Political Director

Obama for America

Description: Image removed by sender. Paid for by Obama for America

This email was sent to: [email]

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Description: Image removed by sender.

1:33 p.m. ET
Romney in a landslide?



"Some Romney advisers sound especially bullish, with one positing that a big win by their side is now more likely than a narrow Obama victory ..."

That's a quote from a Time Magazine article saying Republicans are getting confident this race is theirs.

Let's cut through it: This election isn't going to be a landslide in either direction, and nothing is even close to being over.

Donate $X or whatever you can today and show you're willing to fight.

We're facing a tough political climate and an opponent who will stoop as low as he needs to -- backed by a billion dollars pledged in outside-group spending.

Just a few days ago, one of Romney's allies, billionaire casino mogul Sheldon Adelson, wrote a single check for $X million. For him, and for many of Romney's wealthy donors, that's equivalent to $X from an American family worth $X.

Here's what I know. Their candidate wants to cut jobs for teachers, firefighters, and police officers. He wants to enshrine discrimination in the Constitution, repeal health reform, and gut Medicare, Medicaid, and Social Security. Romney is out of touch -- he doesn't understand the problems middle-class Americans face, and you can't fix problems you don't understand.

Team Romney thinks this is already over.

What do you say about it? Pitch in $X or more today:

[url]

Let's go win this thing.

Stephanie

Stephanie Cutter

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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You need to know this name: Sheldon Adelson.

He's on a personal crusade to defeat Barack Obama, and he's pledged "limitless" donations his associate's quote, not mine from his multi-billion-dollar foreign casino fortune to do it. This week he got it started with a $X million gift to Mitt Romney's super PAC. It would take more than 182,000 people like you giving our average of about $X just to match that amount.

I can guarantee this is a man who doesn't often get told "No, you can't have it your way."

So I hope you'll enjoy being one of the first.

Donate $X or more to beat Sheldon Adelson and his friends, and help build this grassroots campaign:

[url]

Thanks,

Julianna

Julianna Smoot

Deputy Campaign Manager

Obama for America

Contributions or gifts to Obama for America are not tax deductible.

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Here's what Sheldon Adelson -- the billionaire casino mogul who just donated $X million to Mitt Romney's super PAC -- said about spending millions of dollars to influence this election:

"As long as it's doable, I'm going to do it."

He's pledged to make "limitless" donations from his multi-billion-dollar fortune to trash President Obama.

If that doesn't get you fired up to go out and win this thing, I don't know what will.

Stop people like Adelson from trying to buy our democracy. Donate $X or more today and prove that a truly grassroots movement is still more powerful than a few billionaires' bank accounts.

These guys aren't trying to buy this election because of their passion to see Romney in the White House. Adelson originally pledged to spend $X million to back Newt Gingrich!

It's because they will do whatever it takes to defeat Barack Obama.

These donors are thinking about their own bottom line -- not what's best for the country.

The good news? It's up to folks like you to decide what happens on Election Day.

Every time a billionaire like Sheldon Adelson drops $X million into our opponent's lap like it's nothing, it becomes even clearer that we can only win by building the strongest grassroots organization in history -- and that's where you come in:

[url]

Thanks, and get ready.

- Julianna

Julianna Smoot Deputy Campaign Manager Obama for America

Contributions or gifts to Obama for America are not tax deductible.

6:40 a.m. ET
My first Father's Day



I'm Rob Diamond, director of Veterans and Military Families for Obama, and

I became a father to a baby girl 23 days ago.

She's changed everything.

Since Charlotte was born, every call I make, every volunteer I talk to, and

every hour I put in at our office is for her. I believe in this cause, now

more than ever, because President Obama is helping to build a country where

I can do all the things I'm supposed to: take care of her when she gets

sick, send her off to college, and see her earn equal pay for equal work

when she starts a career. No glass ceilings -- in part because the

President is intent on helping her shatter them.

President Obama understands all that -- after all, he's got two girls of

his own. I'm sure they're always on his mind as he's invested in education,

in health care, and in a better future for all our kids and grandkids.

That's why I signed the Father's Day card for the President -- and you

should, too:

[url]



Thanks,

Rob

Rob Diamond

Director, Veterans and Military Families for Obama

Obama for America

P.S. -- Can't help myself. Here's a picture of Charlotte, so you can see

what I mean:

image: My daughter, Charlotte

image: Paid for by Obama for America

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