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Reverse-Engineering the 2012 Campaign

Emails Sent on June 17, 2012

Obama for America
8:08 a.m. ET
Your tipsheet: A clear choice



President Obama gave a speech in Cleveland on Thursday laying out the clear choice in this election -- between moving forward and creating an economy built to last, or going backward to the policies of the past decade.

Those are the policies that Mitt Romney supports. He believes that if you take away protections for consumers and workers and cut taxes even more for the wealthiest Americans, the market will solve all our problems on its own. We tried that approach over the last decade, and it benefited a few -- but it also crashed our economy and hurt the rest of us. It didn't create good jobs or pay down our debt -- it caused the worst economic crisis since the Great Depression.

We don't want to go back to that.

We have to talk with our friends, families, and neighbors about the choice we have in this election, and I think there's a lot of good stuff in this week's tipsheet that will help you do just that.

#1 Setting the record straight on spending

Time and again, the Romney campaign has shown its willingness to make false claims about President Obama, regardless of how often they're debunked by independent fact-checkers. That's why the Truth Team is so important to this campaign, and it's why I recorded a video responding to Romney's distortions and outright inventions about the level of government spending under President Obama. Take a look, and make sure you share this with others:

#2 Mitt Romney: Out of touch

Romney recently said that President Obama is "defining what it means to be detached and out of touch with the American people." I can't even begin to tell you how eager I am to have a debate with Mitt Romney about what it means to be "out of touch." Let's start by taking a look at this video of his greatest out-of-touch hits, and sharing it with others:

#3 Video: It didn't work then, it won't work now

President Obama's jobs plan would put teachers back in classrooms and first responders back on our streets -- it's part of his plan to create up to a million new jobs that Congress left on the table last year. But under Romney Economics, the priorities are clear: When it comes to firefighters, cops, and teachers, Romney says "it's time for us to cut back." It's the same plan he enforced in Massachusetts as governor. Massachusetts officials who served during Romney's tenure explain how Romney's cutbacks didn't work for communities then, and how they won't work now -- take a look and pass it around:

#4 What Romney Economics meant for Massachusetts firefighters, cops, and teachers

As governor of Massachusetts, Romney didn't just cut jobs for teachers and first responders. He vetoed funding for student fire safety education, increased fees for police training, and redirected grant money meant for first responder equipment. Take a look at this blog post about Romney's record, and share it with others:

#5 Why Romney's "repeal and replace" plan for Obamacare would fail millions of Americans

Romney has been very clear that he would repeal Obamacare -- including its requirement that insurers cover those with preexisting conditions -- but he's never given a good answer about what he would replace it with. In fact, as policy director James Kvaal explains in this blog post, the centerpiece of Romney's plan for health reform has actually been the law since 1996. Check it out, and make sure others know about Romney's empty promises to fix our nation's health care system:

Thanks,

Stephanie

P.S. -- The First Lady is putting together a Father's Day card for President Obama and she'd like you to sign it. Happy Father's Day to all you dads out there.

Contributions or gifts to Obama for America are not tax deductible.

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10:18 a.m. ET
My father



I grew up in the White House. I remember as a small child

visiting my father in the Oval Office while he worked.

But really, we could have been growing up in any American

home. We were just children, happy to see our dad -- even

if he was stepping out of a helicopter that had landed on

our front lawn.

That's why, on Father's Day, I'm thinking of Michelle Obama

and the girls, and the time they'll get to spend with the

President as a family.

I can appreciate how long the days can be -- and how

wonderful it feels to know that, no matter how full your

father's plate is, you're the best part of his day and the

most important part of his life.

So I'm joining Michelle and others all around the country

to wish the President a happy Father's Day.

As you acknowledge a special father figure in your own

life, I hope you'll join me by adding your name to tell

Barack how much he means to all of us:

[url]

Thanks, and happy Father's Day to every dad out there.

Caroline

P.S. -- I love this video of Michelle talking about Barack

as a father -- take a second for this today:

[url]

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I was young, but I remember being a little girl at the White House.

To me, the president was Daddy first, leader of the free world after that. I'm sure it's the same for Sasha and Malia.

We used to run into his room when we woke up to have breakfast and do exercises together. He liked to surprise us on the playground or at the White House school there was one back then , calling all the kids over to him.

He'd let us fill his bathtub with our toys and play while he was getting dressed.

For a treat, we'd sometimes get to use the phone, calling our grandparents and "Santa Claus." In the early days, I joined my father on his walk to the Oval Office each morning.

Today, Father's Day, I'm thinking about the Obamas. Just like my family, with all the pressures and sacrifices they're making for this country, they're parents and children first.

Will you join me in wishing Barack Obama a happy Father's Day?

[url]

Thanks, and have a great Father's Day.

Caroline

P.S. -- I love this video of Michelle talking about Barack as a father -- take a second for this today.

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To me, my dad was just that: a dad.

I remember the bedtime stories -- he'd let me pick the subject usually ponies , then make up a story on the spot.

It wasn't until I got a lot older that I really understood what it meant that my father was the president.

And it wasn't until I became a parent myself that I understood just how much he loved my brother and me.

I've seen Barack Obama as a dad in the White House.

It's just one of the things about President Obama I admire so much.

This Father's Day, will you join me in wishing him a good one?

[url]

Caroline

P.S. -- I love this video of Michelle talking about Barack as a father -- take a second for this today.