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The best ads in politics can take a big issue and, in 30 seconds, tell you everything you need to know.
Last weekend, we released a new ad about Mitt Romney's record on jobs, and as soon as it hit the air, we started to hear how much people liked it. The issue this ad lays out has the potential to change a lot of undecided voters' minds.
So today, I need your help to get in front of as many people as we can.
Watch our new ad, then make a donation of $X or more right now to help get our message out in the states and on the air:
Here's why I think it's working: It takes the central premise of Romney's candidacy -- that his record in the private sector at Bain shows that he knows how to create American jobs -- and turns it completely on its head.
And once people see the ad, they can see a story emerging about Romney's record that just doesn't sit right with them.
It shows the real Mitt Romney: While at Bain, he shipped American jobs overseas to places like China and India. Even more, he took the wealth he made from his tenure and put that overseas, too, in far-reaching places like Bermuda and the Cayman Islands -- even a Swiss bank account.
Pretty ironic for a guy whose campaign slogan is "Believe in America."
Last week, Mitt Romney called on our campaign to apologize for holding a spotlight to his record. We're not apologizing. And we're not backing down.
This is his record -- fair and square. When voters see it, they can decide for themselves whether they like what they see. We sure don't.
Sharing Romney's story will help us win. Donate to our campaign and help keep our message on the air today:
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Thanks,
Messina
Jim Messina Campaign Manager Obama for America
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