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Journalism in the Public Interest

Message Machine

Reverse-Engineering the 2012 Campaign

Emails Sent on Sept. 13, 2012

Romney for President
8:11 p.m. ET
Special two day sale

To view this email as a web page, go here.

When you make a purchase in the Official Romney-Ryan Store, you help us get the message out in two ways: You showcase your support to your friends and neighbors, and your donation provides us with the funds needed to reach undecided voters. And for the next two days, everything in the store is 20 percent off with the code WithMitt20.

Take a look:

Most Popular Items

[url] [url] [url] [url] Yard Sign $X $X.00 Decal $X.50 $X.40

Romney-Ryan $X $X

Lapel Pin $X $X.40

Buttons $X.00 Now only $X.40

[url] [url] [url] [url] Romney-Ryan Ann & Mitt We Built It

Vintage

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[url] [url] [url] [url] "R" Lapel Pin $X $X.40 "R" Car Magnet $X $X

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Tom Adams Store Manager Romney for President, Inc.

[url] [url]

12:24 p.m. ET
Fly with me

To view this email as a web page, go to the link below, or copy and paste it into your browser's address window. [url]

Ann likes to joke that the campaign plane should be called "Hair Force One."

Personally, I don't quite know what to call it, but I do know it's crucial in getting this campaign's message to every corner of the country. And with just 54 days left until the election, we will be putting it to good use.

I'm excited to invite two of my supporters to come on board the plane, and join me for a day on this important journey. [url] I hope you'll enter for a chance to fly with me .

[url]

I don't know exactly what our itinerary will be, but if you're one of the winners -- I can tell you it will be exciting. And, who knows, maybe you and I will come up with a better name for the campaign plane.

Thanks for your support,

Mitt Romney

NO PURCHASE NECESSARY TO ENTER OR WIN A PRIZE. No contribution or payment of any kind is necessary to enter or win this Promotion. Making a contribution does not increase your chances of winning. To enter by making a contribution, click [url] here . To enter without making a contribution, click [url] here . Void where prohibited. The Promotion begins on Wednesday, September 12, 2012 at 5:00 pm Eastern Daylight Time and ends on Tuesday, September 25, 2012 at 11:59pm Eastern Daylight Time "Entry Period" . All entries must be received by 11:59pm Eastern Daylight Time on Tuesday, September 25, 2012. Two 2 winners will receive the following Prize: one 1 round-trip coach class commercial plane ticket within the continental United States on a date and to and from Destinations to be determined by Sponsor, with an approximate retail value of $X; one 1 one-night hotel stay at one of the Destinations, with an approximate retail value of $X; one 1 flight segment on the Romney for President campaign plane, with a retail value that shall vary depending on the flight segments flown but shall be approximately $X; and ground transportation at the discretion of Sponsor, with an approximate retail value of $X. Approximate total retail value is $X. Odds of winning depend on the number of entries received. The Promotion is open to citizens and permanent residents green card holders of the United States who are legal residents of one of the fifty states, Puerto Rico, or the District of Columbia and are at least 18 years of age or the age of majority as determined by state law. Details and qualifications for participation in this Promotion may apply. Restrictions are listed in the [url] Official Rules . The Sponsor is Romney Victory, Inc., P.O. Box 149757, Boston, MA 02114.

Obama for America
8:34 a.m. ET
I don't usually email you



I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

B

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible



If you don't want to meet President Obama, Beyonce, and Jay-Z in New York, then I just don't know what to say. And, as you know, I'm rarely at a loss for words.

Last call to get your name in, so don't miss out. The deadline's at midnight:

[url]

You can bring a guest, and the campaign will fly you both out and put you up.

Good luck!

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- I'm not kidding. Can't wrap my mind around why you wouldn't do this. Enter before midnight:

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.



Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyonce, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyonce and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

[url]

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

--------------------------------------------------------------------- Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden

Your odds are ridiculously good for winning this contest -- it just launched, and it'll already be over at midnight!

Right now, donate $X or whatever you can and you'll be automatically entered for a chance to meet Beyoncé, Jay-Z, and President Obama at a special event in New York next week.

Don't wait -- get your name in.

Because you've saved your payment information, your donation will go through immediately:

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

QUICK DONATE: $X

Or donate another amount:

[url]

Rufus

Rufus Gifford National Finance Director Obama for America

P.S. -- You and a guest will be flown to New York City and put up in a hotel. If you win, please tell Beyoncé and Jay-Z that I'm a huge fan. I think President Obama already knows how I feel about him.

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here, or click here to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. [url]

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Obama - Biden --

I still can't believe we're even having such a cool contest, but it's happening. And you have until midnight to get in on it.

If you make a donation of $X or whatever you can today , you'll be automatically entered for a night out in New York City with President Obama and a couple of fellow supporters -- Beyoncé and Jay-Z.

Just to be clear, that's you, your guest, Beyoncé, Jay-Z, and President Obama, all hanging out together. We'll even cover your airfare and accommodations.

Awesome, right?

The deadline to enter is midnight tonight -- I can't think of a single reason not to give it a shot:

[url]

Clo

Clo Ewing Obama for America

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America

or click hereto enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rulesand additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601. Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

Democratic Senatorial Campaign Committee
6:25 a.m. ET
What if

The New York Times just reported that if every registered voter made it to the voting booth, President Obama “would be the 91% favorite.” But they call it “very unlikely…that Democrats will turn out as high a percentage of their voters as Republicans do,” and that's why President Obama is neck and neck.

We must prove them wrong to win this race.

So, tell President Obama: It doesn't matter if your car breaks down. It doesn't matter if it's pouring rain. He has your vote on Election Day: [url]

Right now this race is 50-50. But if you and your friends and family stay home on Election Day, we will lose President Obama and the Senate.

I know you want President Obama to win—so stand up and be counted.

Thanks for your support, Guy Cecil

Paid for by the Democratic Senatorial Campaign Committee, dscc.org, and not authorized by any candidate or candidate's committee.

This message was sent to [email]. To unsubscribe from the DSCC's email list, please click here. You can also send a reply to this message with "unsubscribe" in the subject line.

--

Democratic National Committee
7:15 a.m. ET
I don't usually email you



I usually don't email you -- but I have an amazing invitation I have to share.

Jay and I will be meeting up with President Obama for an evening in NYC sometime soon. And we want you to be there!

Until midnight tonight, if you pitch in $X or whatever you can, you'll be automatically entered to be flown out to join us:

[url]

I've had the honor of meeting President Obama and the First Lady a few times -- and believe me -- it's an opportunity you don't want to miss.

Don't worry about the airfare and hotel, it's taken care of. And you can bring a guest.

But the countdown is on -- this opportunity ends at midnight:

[url]

Can't wait to meet you!

Love,

Beyonce

No purchase, payment, or contribution necessary to enter or win. Contributing will not improve chances of winning. Void where prohibited. Entries must be received by September 13th, 2012. You may enter by contributing to Obama for America here -- [url] -- or click here -- [url] -- to enter without contributing. One 1 winner will receive the following prize package: round-trip tickets for winner and a guest from within the fifty U.S. States, DC, or Puerto Rico to a destination to be determined by Sponsor; hotel accommodations; tickets for winner and a guest to an event of Sponsor; and the opportunity to meet with President Obama, Jay-Z and Beyonce at such event approximate retail value of all prizes $X . Odds of winning depend on number of entries received. Promotion open only to U.S. citizens, or lawful permanent U.S. residents who are legal residents of 50 United States, District of Columbia and Puerto Rico and 18 or older or age of majority under applicable law . Promotion subject to Official Rules -- [url] -- and additional restrictions on eligibility. Sponsor: Obama for America, 130 E. Randolph St., Chicago, IL 60601.

Paid for by Obama for America

Contributions or gifts to Obama for America are not tax deductible.

To unsubscribe from this mailing list, click the link below:

[url]

6:45 a.m. ET
The stakes are too high

The Democratic Party

My daughter Zoe was born with a congenital heart defect that required her to have multiple open heart surgeries in the first few months of her life. By the time she was six months old, she had already reached over half of her lifetime insurance cap, which would have left us unable to pay for the continuing care and future surgeries required for Zoe to survive.

I can't tell you how relieved I was when Obamacare passed. I got a letter from our insurance company telling us that Zoe's lifetime cap had been removed. It meant my family wouldn't have to lose everything to keep my daughter alive.

And the Republicans want to take this away?

There is just so much on the line in this election. The best thing we can do right now is give President Obama and other Democrats the resources they need to win in 54 days.

Please chip in $X or more today. [url]

Mitt Romney and the Republicans say that if they win on November 6th, they'll repeal Obamacare on Day One. That means that millions of Americans -- including children like Zoe, who have already overcome insurmountable odds -- stand to lose the coverage they need to stay healthy.

The stakes are incredibly high, and incredibly personal. And I, for one, can't sit by while the Republicans threaten my daughter's health and my family's well-being -- and I hope you can't, either.

Donate $X or more today to protect Obamacare and help Democrats fight in these last weeks of their campaigns:

[url] [url]

Thank you so much for fighting,

Stacey Lihn

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list. [url]



Mitt Romney's promise to repeal Obamacare is something my husband and I worry about literally every day. As the mother of a child with a pre-existing condition, I know just what is at stake.

Obamacare is saving her life. Zoe was born with a congenital heart defect she had her first open heart surgery when she was only 15 hours old, and her second a few months later. At just six months old, Zoe had reached half of her lifetime cap on her health insurance, which would have left us unable to pay for her care and future surgeries required for her to survive.

So the day that I received a letter from my insurance company telling me that, thanks to Obamacare, Zoe's lifetime cap had been removed was one of the most emotional of my life.

It's up to all of us to speak up for Obamacare and everything else at stake so if you can, I'd like to ask you to please donate $X or more to support President Obama and Democrats.

I'm supporting President Obama and Democrats 100 percent, and not just because the prospect of what would happen to my family if we lose is unthinkable. I know there are people who think the stakes aren't high in this election, or who think their donation won't make a difference. I know some of them, and I'm sure you do, too I wish each one could hear Zoe's story.

There's too much on the line for my family and for millions of Americans to sit this one out.

If there's anything I've learned from Zoe in her two short years of life and I've learned a lot , it's that you can make anything happen if you fight hard enough. I think I'm borrowing some of her courage and grit in the last few weeks of this election.

My daughter is a miracle, and I will do everything I can to fight for her and I know President Obama and other Democrats across the country are fighting with me. That's reason enough for me to do everything I can to help them win I'm in this for Zoe and hundreds of thousands of families like mine.

So please, if you can, chip in today to support President Obama and Democrats:

[url]

Thank you. It really warms my heart to know that Zoe has so many people like you who are willing to stand up for her.

Sincerely,

Stacey Lihn

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.



11:26 a.m. ET
So much on the line



My daughter Zoe was born with a congenital heart defect that required her to have multiple open heart surgeries in the first few months of her life. By the time she was six months old, she had already reached over half of her lifetime insurance cap, which would have left us unable to pay for the continuing care and future surgeries required for Zoe to survive.

I can't tell you how relieved I was when Obamacare passed. I got a letter from our insurance company telling us that Zoe's lifetime cap had been removed. It meant my family wouldn't have to lose everything to keep my daughter alive.

And the Republicans want to take this away?

There is just so much on the line in this election. The best thing we can do right now is give President Obama and other Democrats the resources they need to win in 54 days.

Please chip in $X or more today.

Mitt Romney and the Republicans say that if they win on November 6th, they'll repeal Obamacare on Day One. That means that millions of Americans -- including children like Zoe, who have already overcome insurmountable odds -- stand to lose the coverage they need to stay healthy.

The stakes are incredibly high, and incredibly personal. And I, for one, can't sit by while the Republicans threaten my daughter's health and my family's well-being -- and I hope you can't, either.

Donate $X or more today to protect Obamacare and help Democrats fight in these last weeks of their campaigns:

[url]

Thank you so much for fighting,

Stacey Lihn

PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI. Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.

The first $X from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $X from a contributor will be allocated to the Democratic National Committee. Any additional amount s from a contributor will be divided among the State Democratic Party Committees as follows, up to $X per committee and subject to the biennial aggregate limits: OH 24% , FL 15% ; WI 12% ; IA 10% ; NV 10% ; VA 9% ; CO 7% ; NC 7% ; PA 3% ; and NH 3% . A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate.

Democratic National Committee, 430 S. Capitol St. SE, Washington DC 20003 Click here to unsubscribe from this mailing list.

Democratic Congressional Campaign Committee
8:58 a.m. ET
you really think they will?

--

Sure, you can sip a glass of champagne on November 6th if President Obama wins. I probably will too.

But do you really think Boehner, Cantor, and these right-wing Republicans in Congress are going to wake up the day after the election, eat their Wheaties, and start playing nice with President Obama? Me neither.

The last thing President Obama needs is another two years of this Dudley-do-Nothing Tea Party Congress blocking him every step of the way.

Contribute $X or more to win a Democratic House for President Obama

You can bet that Boehner's billionaire buddies will throw the kitchen sink at us to keep the Speaker's gavel in Republican hands.

My friends at the DCCC are fighting tooth and nail to win the House for but they're going to need your help to do it. If you're with us, then give what you can today to win a Democratic majority for President Obama:

[url]

C'mon now!

James

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click here if you'd like to unsubscribe from these messages. Change or update your email address by clicking here . Thanks for your support of Democrats!

11:29 a.m. ET
NEW POLL:



BREAKING: A new Reuters/Ipsos poll shows Democrats with a 49% to 43% lead in the battle for Congress. I don't have to tell you, a 6 point lead is a BIG deal. And if we can keep this momentum going, we could be on track to replace Boehner and Cantor's Tea Party majority with a Democratic House for President Obama.

But first, we have to close the spending gap.

This week, the Republicans launched a multi-million dollar ad campaign against our candidates in 22 of the tightest races across the country. We've come too far to let these dishonest ads cost us the election.

Donate $X or more to help us immediately fight back against these Republican attacks and elect a Democratic majority for President Obama

Right now, Democratic candidates are being outspent in too many too-close-to-call races. When the polls close on November 6th, I don't want to have that sinking feeling that we didn't do everything we could to close the spending gap when it mattered.

Please chip in what you can to help us fight back:

[url]

No regrets,

Kelly

Kelly Ward DCCC Political Director

Paid for by the Democratic Congressional Campaign Committee | 430 South Capitol Street SE, Washington, DC 20003 202 863-1500 | www.dccc.org | Not authorized by any candidate or candidate's committee.

This message was sent to: [email] | We believe that emails are a crucial way for our campaign to stay in touch with supporters. Click hereif you'd like to unsubscribe from these messages. Change or update your email address by clicking here. Thanks for your support of Democrats!

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